tripresso pitch file 201405 (ag)
DESCRIPTION
Tripresso pitch file - 201405TRANSCRIPT
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Simplifying the way of people exploring the world
Tripresso
Jerry Hung 2014.05
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Trip, what’s the meaning for you ?
The market we focus
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Trip, what’s the meaning for you ?
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But lots of preparing…
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Needed the most …..
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Needed the most …..Needed the most …..
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That’s why they select packaged tour
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That’s why we focus on packaged tour first
The situation customer faces ….
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Source : 交通部觀光局 Jan/2014 , 雄獅、東南、可樂、燦星、易遊網
+2000114 家綜合旅⾏行社+2213家甲種旅⾏行社
Source : 交通部觀光局 , Jan/2014
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Source : 雄獅、東南、可樂、燦星、易遊網, summary by Tripresso 2013
+500 unique trips to JP for cherry blossom viewing in April &May
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3items most agent offers to help to filter trips
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0No quantitive evaluation, no comparison mechanism
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select agent
narrow down
candidates
compare trip
Current !process
• search agent!• check availability!• check reputation
• select 3 agents
• poor filter !• repeatedly check
tour detailed info • 1 agent has 10 tour in destination !• taking 5 min/per tour for detailed !• pick up 3 tour to compare!
• key in excel !• check real feedback
• taking 10 min to key in excel!• taking 5 min for each hotel/scene
feedback!• 3 hotel/ 3 scene per day!
20 min 150 min 435 min
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Tripresso - Business model
Tripresso - value proposition
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TripressoWe guard whole trip , you save best memory
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TripressoWe guard whole trip , you save best memory
Find fitted trip Saving issue immediately
Feedback !&!
Rewards
The mechanism to deliver value
Find fitted trip
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Unpack & disassemble to elementsGathering complete tour itinerary
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Unpack & disassemble to elements
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Unpack & disassemble to elementsScreen trip based on your demand
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Guidance to help to choose
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+ Real customer experience..
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+ Preference : Scene property
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+ Preference : tight v.s relaxed schedule
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Find a fitted trip with less effort
Platform!itinerary gathering
Filter!Fit demand
�!Rank!Preference
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select agent
narrow down
candidates
select trip
The quantitative value proposition
• Tour comparison!• Quantitative evaluation &
ranking
Current !process
• search agent!• check availability!• check reputation
• select 3 agents
• poor filter !• repeatedly check tour
detailed info • 1 agent has 10 tour in destination !• taking 5 min/per tour for detailed !• pick up 3 tour to compare!
• key in excel !• check real feedback
• taking 10 min to key in excel!• taking 5 min to check hotel/scene
feedback for each!• 3 hotel/ 3 scene per day!
20 min
5 sec*
150 min
55 min
• Smart & variety filter!• More quantitive values
• taking 5 min to adjust filter !• taking 5 min/per tour to check 10
recommend tour Using Tripresso
• 1 search cross 12 agents
* under 70% coverage
435 min
5 sec
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Find fitted trip Saving issue immediately
Feedback !&!
Rewards
We listen and response during the trip
Saving issue immediately
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Find fitted trip Saving issue immediately
Feedback !&!
Rewards
We value your opinions
Feedback !&!
Rewards
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Tripresso - Business model
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A channel offers effortless experience
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Fitted trip - segment & lower dispute
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Reduce communication cost
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A platform creates values for both sides
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Tripresso , why do we exist
Tripresso - vision , strategy & team
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Tripresso - strategy plan
Packaged tour !e-channel
Itinerary data
Disassemble !elements
Preference!evaluation
Smart !filter
An effortless experience of fitted tour enjoying
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Tripresso - competitive analysis
general !trip agent
large! trip agent
platform agent
platform!web portal
Ex. 2000+ agents
service!channel phone retail/phone/
web web/phone web web
selling product
• flight&hotel • packaged
tour
• flight&hotel • packaged
tour
• packaged tour
• flight&hotel • packaged
tour
• packaged tour
Rev. product sold product sold product sold CPC/CPA CPC/CPA
selling point convenient reputation /products
fitted trip searching lowest price convenient
Advantage customer accessibility
awareness / channel
data mapping data analysis
customer reach
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Tripresso - thinking different
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Tripresso - strategy plan (cont.)
Itinerary data
Disassemble !elements
Smart !filter
Packaged tour !e-channel
choose & order !process
Preference!evaluation
Mobile !Itinerary (APP)
An effortless experience of fitted tour enjoying
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Packaged tour e-channel
Effortless experience!• Leverage the wisdom of crowd!• Optimized info !• UX design
Simplifying the way of people exploring the world
Tripresso - why do we exist
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Tripresso - team compositionStrategy & Product plan 洪明楓 / Jerry Hung Faraday investment manager Qisda/BenQ product manager
Finance & Operation 卓彥銘 / Chris ChoAsus NB product manager Asus Eee PC product manager
Web development & IT 李振鳴 / Tom LeeI/O interconnect software manager Agenda technical manager
UX & Marketing 鄭宇棠 / Michael Cheng PayPal marketing manager Paypal UX manager
Business development 陳⼒力蓉 /Valerie Chang 3M sales manager AUO sales manager
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TAM & SAM estimation (Rev.)
Industrial analysis
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Independent
Flight, Transporta0on, Catering, Entertainment industry 航空業、運輸業、餐飲業、娛樂業
Corporate、retail、web、Foreign client 企業⽤用⼾戶、⾨門市客⼾戶、網路客⼾戶、國外客⼾戶等
Supplier 供應商
Travel industry旅⾏行業
Customer顧客
Ordering system 定位系統
Pla=orm web 網路平台
Supplier Ordering system 供應商定位系統
Tour product agent 旅遊產品代理商
Local travel agent 旅⾏行社
Source : 雄獅旅⾏行社財報, May/2013, Tripresso modified
vs. Packaged
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Tripresso - packaged tour e-channel
Flight, Transporta0on, Catering, Entertainment industry / 航空業、運輸業、餐飲業、娛樂業
Local travel agent/ 綜合旅⾏行社
Corporate、web client 企業⽤用⼾戶、網路客⼾戶等
Supplier 供應商
Travel industry旅⾏行業
Customer顧客
Source : 雄獅旅⾏行社財報, May/2013, Tripresso modified
Local travel agent/ 甲種旅⾏行社
Retail client ⾨門市客⼾戶
……… x 100家! ……… x 2000家!
Corporate、retail、web、Foreign client 企業⽤用⼾戶、⾨門市客⼾戶、網路客⼾戶、國外客⼾戶等
Pla=orm travel agent Tripresso
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Industry with favorable conditions
Source : 雄獅旅⾏行社財報, May/2013, 業界訪談, Tripresso estimated
雄獅旅⾏行社康福旅⾏行社鳳凰旅⾏行社其他
Packaged tour supplier share Packaged tour channel share
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TAM & SAM estimation
團體旅⾏行/⾃自由⾏行⼈人次分布
觀光旅遊總旅次 6,246,254 ⼈人次
團體旅⾏行 2,179,943 ⼈人次
⾃自由⾏行 3,154,358 ⼈人次
團體旅⾏行
⾃自由⾏行
未委託旅⾏行社
觀光旅遊商務探訪親友短期遊學
2012國⼈人旅遊出國旅遊⼈人次分布
出國旅遊總旅次 10,239,760 ⼈人次
觀光旅遊 6,246,254 ⼈人次
商務 2,011,294 ⼈人次
Source : “中華⺠民國101年國⼈人旅遊狀況調查”,交通部觀光局 Aug /2013, Tripresso estimated
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TAM & SAM estimation (Rev.)
Source : “中華⺠民國101年國⼈人旅遊狀況調查”,交通部觀光局 Aug /2013, Tripresso estimated
團體旅⾏行
⾃自由⾏行
觀光旅遊總旅次 6,246,254 ⼈人次
團體旅⾏行 2,179,943 ⼈人次
⾃自由⾏行 3,154,358 ⼈人次
團體旅⾏行/⾃自由⾏行⼈人次分布
ASP (est.): NT$32,848/⼈人
未委託旅⾏行社
ASP (est.): NT$21,351/⼈人
Market Scale
團體旅⾏行 NT$71,606,751,450
⾃自由⾏行 NT$67,943,533,176
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Tripresso - Business plan
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Beta developing !
Beta !online !Mockup test ! Official
online!0%
25%
50%
75%
100%
Y13'Q2 Y13'Q3 Y13'Q4 Y14'Q1 Y14'Q2
JPEU
China!+!
HK
Thailand!+!
NA
AU!+!
New Zealand
Tripresso - Service scope
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11 Travel agents +20 company’s 特約 雄獅旅⾏行社、東南旅⾏行社!良友旅⾏行社、鳳凰旅⾏行社!可樂旅遊、五福旅遊!喜鴻旅遊、⼭山富旅遊!⾦金⻯⿓龍旅遊、⼤大榮旅遊!易遊網、易飛網
華碩電腦、明基友達集團!⼤大同集團、1111⼈人⼒力銀⾏行!⼯工研院、聯合利華、Johnson&Johnson
Tripresso - Platform progress
Tripresso internal , till May/2014
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Tripresso - Marketing plan
Y14’Q3 Y14’Q4 Y15’Q1 Y15’Q2 Y15’Q3
廣度
深度
企業福委會engaged (+10/M)
Facebook 粉絲團經營
PR marketing
聯播網廣告
⼝口碑討論區操作
關鍵字廣告
PR marketing
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Tripresso - Marketing plan (cont.)
Y14’Q4 Y15’Q2 Y15’Q4 Y16’Q2 Y16’Q4
3000
new visitor/per month
4000
5000
5500
LTV v.s COCA (3:1)• NT$4386 (trip frequency 1/Y) vs. NT$ 3.7 (CPC)!• NT$3134 (trip frequency 1/2Y) vs. NT$ 2.6 (CPC)!• NT$2183 (trip frequency 1/3Y) vs. NT$ 2.3 (CPC)
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Tripresso - Sales prediction (Q’ty)packaged tour independent tour
20142015 2016 2017
2014 2015 2016 2017Package trip sales 492 3,146 7,059 11,130
Independent trip sales 0 1,507 5,768 9,272
Tripresso estimated , May/2014
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Tripresso - Revenue vs. operation cost
NT$0.00
NT$93,750,000.00
NT$187,500,000.00
NT$281,250,000.00
NT$375,000,000.00
NT$468,750,000.00
NT$562,500,000.00
NT$656,250,000.00
NT$750,000,000.00
銷貨收⼊入淨額 營業成本
2014 2015 2016 2017銷貨收⼊入淨額 16,330,933 171,503,541 468,209,456 731,939,188營業成本 15,677,696 163,251,338 444,028,877 693,761,058⽑毛利率 4.00% 4.81% 5.16% 5.22%
Tripresso estimated , May/2014
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Tripresso - Revenue vs. OPEX
NT$67,500,000
NT$165,000,000
NT$262,500,000
NT$360,000,000
NT$457,500,000
NT$555,000,000
NT$652,500,000
NT$750,000,000
銷貨收⼊入淨額 營業費⽤用合計
2013 2014 2015 2016 2017銷貨收⼊入淨額 0 16,330,933 171,503,541 465,881,943 712,658,954營業費⽤用合計 3,609,707 8,827,133 17,435,309 23,884,047 25,050,160
Tripresso estimated , May/2014
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Tripresso - Headcount plan
組織⼈人數 2013 2014 2015 2016 2017
產品規劃 1 2 2 2 2
營運管理 1 1 2 3 3
產品設計 & 前台開發 1 4 4 5 5
APP & 後台開發 1 3 6 7 8
行銷業務 4 5 6 8 8
業務開發 1 1 2 2 2
公司總⼈人數 9 16 22 27 28
年薪資總額 2,950,147 7,115,653 14,795,421 21,050,099 22,186,212
Tripresso estimated , May/2014
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Tripresso - Revenue vs. OPEX
(NT$10,500,000)
(NT$7,000,000)
(NT$3,500,000)
NT$0
NT$3,500,000
NT$7,000,000
NT$10,500,000
NT$14,000,000
本期稅前淨利
2013 2014 2015 2016 2017本期稅前淨利 (3,608,984) (8,229,181) (9,418,445) (33,856) 12,718,120淨利率(%) 0.00% -50.39% -5.49% -0.01% 1.44%
Tripresso estimated , May/2014
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Seize opportunity with Tripresso - Invest series A funding
Tripresso plans to raise series A funding for NT$20M in Q3/2014!• Expand design & Development team !• Build APP team , develop travel itinerary & notices APP (iOS & Android)!• Double investment in marketing !
✦ packaged tour sales increase 6X times!✦ offering independent tour , and sales over 1000 Q’ty !
• Rev reaches NT$171M !• Add theme trip searching & customized packaged tour
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Further information need , pls contact
Jerry Hung, jerry@tripresso, 0922-538-637
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Trip + espresso Simplifying the way of people exploring the world