tristan wilkinson, deputy chief executive, go on uk
DESCRIPTION
Digital Inclusion: Reaching the hard to reachTRANSCRIPT
Making the UK the world’s most digitally skilled nation
2014201320122010
2004
1986
1995
19901989
1999
1984
20012007
1984 1994
1998
SMART
CITIES
DRIVERLESS CARS
BIG
DA
TA APPS
TABLETS
SUPERFAST
OM
NIC
HA
NN
EL
ULTRABOOK
DIG
ITAL
CA
ND
YC
RU
SH
SOCIAL MEDIA
IoT
We are at an interesting timeo GDS Strategy has been published
o Government is pushing through reforms
o Accessing the jobs market is now almost exclusively online
o Environment is becoming smart
o We are all social
o Government is in love with high tech manufacturing & coding
Those over 75 estimate that they visit on average seven websites and ‘narrow users’ six
Smartphone use is 2% aged 75+ vs. 54% of all adults
74% of those aged 75 and over prefer to bank in person vs. 42% of all adults
Over 75s that are online use the internet far less than the average adult, 7.0 hours a week v 16.8
COMMUNICATE FIND THINGS SHARE
1 2 3
Send and receive emails
Use a search engine and
browse
Transact With
personal information
KEEP SAFE ONLINE4
These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
Basic Online Skills
Basic digital skills
+££££-£-££-£££
Communicate Search Share Stay safe
GDP +’ve Job Creation IP Collaboration International
Offline
Narrow Users
Job SkillsMobile Social Trading Engaging
Broad Users
Inspire the journey
Advanced Users
• Compliment infrastructure investment with skills
• Join up initiatives
• Reinvest savings
• Design user engagement from the start