Triton DigitalSix Flags 2015 Proposal

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Triton Ad Network Publishers• Triton Digital is leading the convergence of traditional and new media by bringing together

best of breed interactive platforms that connect online and on-air media for advertisers and publishers.

Triton Digital

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• Triton Digital Streaming Audio Ad Platform– Triton Terrestrial Desktop & Mobile Network– Triton Pure-Play Desktop & Mobile Network– Slacker Desktop & Mobile

• Slacker Page Takeover

• Triton Digital XAPP Interactive Advertising– Hands Free, Eyes Free Interactive Ads

• Triton Digital Engagement Network – Added Value– Traffic Driving and Educational Trivia – Ticket Sweepstakes– Consumer Research Survey

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Triton Terrestrial Network

• :15, :30, :60 in-stream audio with synced companion banner ads

• Over 3,000 terrestrial channels

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Triton Premium Pureplays

• Slacker Radio:– Triton is the

exclusive Ad Sales and Ad Ops partner

– Includes AOL Radio (powered by Slacker)

• Triton Pureplay Network:– Live365– AccuRadio– Hitsradio (formerly 977)

– RadioIO– 181.com– Big R– Station Digital

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Slacker Radio At A Glance

Market Reach30 million registered usersUS and Canada

Platform70% Mobile30% DesktopIn-car Dash (not ad-supported)

Demographic60% Male / 40% Female18-34: 56%18-49: 82%25-54: 59%

Human TouchSlacker Radio is programmed by professional DJs who interact with the music and listener

High Impact OpportunitiesFull Day TakeoversFormat & Channel SponsorshipsFull Page SkinsCustom Stations

Music13+ million songs300+ handcrafted channels

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100% Desktop Page Takeover

• Receive Page Takeovers with ALL Desktop Audio!

– 728x90– 300x600 or 300x250– 272x272 Album Art

• 272x272 remains in playlist history for later engagement

• All clickable display ads

• More click opportunities drive higher CTR

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XAPP Actions

XAPP Actions

• More Info• Connect Call• Send Email• Download App• Go To Page• More Info + Any Other

Action• Custom Actions (ex. Find

location via google map)

Six Flags

“Purchase Tickets”

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Value Proposition

XAPP Ads Make Audio Advertising Work Better

• Advertisers• More Engagement• Higher Conversion Rates• Better ROI

• Consumers• Choice• Convenience• Connection to Brands

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XAPP Voice-Click Case Study – Consumer Electronics• Goal: Build awareness for a

new consumer electronics device

• XAPP ad encouraged users to go to product-specific landing page

• Users could engage using their voice (voice-click) or touch-click from their Smartphone

• Not only was touch-click response more than double the standard mobile CTR, but the ability to voice-click increased engagement by an additional 4.2x, delivering an overall 6.5x lift in response over standard mobile CTR.

Baseline * Xapp Ad0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

Touch-Click Rate Voice-Click Rate

.92%

1.73%

.41%

6.5x lift* Source: Sizmek, “Mobile Benchmarks,” Dec 18, 2013. This number represents the CTR for mobile ads in the electronics category.

2.65%

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Triton Engagement Network

REACHCommunicate directly with loyal database members

TRAFFICCreating relevant and engaged relationships through rich content and promotions

TARGETINGGrab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach

TRACKINGEvery member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment

OVER 10 MILLION CONFIRMED MEMBERS

ENGAGEMENT PLATFORMS• Loyalty Rewards Network• Contesting (UGC, Photo Splash, Video Splash, Text Uploads)• Sweepstakes

REACH1,000+ Media Brands90 Million Monthly Display Impressions10.4 Page Views Per Visit

CONTEXTUAL TARGETINGDemoGenderGeoDeviceFormatContentInterest & Search History

INVENTORYPre-RollIAB DisplayPage SponsorshipsCustom TriviaFeatured Links (CPC or CPM)Research & Lead Gen Survey

BUILDING AN ENGAGEMENT NETWORK WITH THIS IN MIND:

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Traffic Driving Trivia Engagement

1 The Triton Loyalty member chooses a trivia engagement and clicks on the selection.

2A click reveals the actual trivia question and a hint button.

3Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer.

The participant enters the answer on the Triton site and receives a points based reward.4

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1

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Trivia Example

Batman

Consumer Research Survey Flow Chart

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4 5 6

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Optional custom welcome page to introduce the survey. Tease freebies,

coupons or additional offers found at end of survey.

Custom creative with unique question types and stand alone URL for additional

promotion.

Custom completion page that can drive members to your site, offer

coupon deals or freebies

Follow up email to thank members and include additional messaging on

behalf of your brand.

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Registration info can include: first name, last name, phone, zip, address, city, state, age, email.

Allows you to collect data, results & contact information yours to keep

Activate and Drive traffic via Triton Network, streaming impressions from Triton Digital or

from your promotional efforts

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Sweepstakes – Win Season Tickets

• Custom graphics/text designed around your brand

• Activated across engagement network

• Comes with Unique URL

• Place it anywhere you like. – Embed the contest on its

own stand-alone site– on your website – on your sponsor’s website– You can even include the

contest and contest listings within our loyalty clubs

• Optional opt in via registration available

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Sweepstakes Registration – Win Season Tickets

• Registration Info– Can include: first and

last name, phone, zip, address, city, state, age, email as well as custom fields such as a question or a opt in.

• Benefits– Expose your brand

across a membership database of 10 million confirmed members

– Align your brand with fun, entertaining content

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Sweepstakes Social Sharing – Win Season Tickets

• Social Sharing– Our platform gives

members different options to share the contest

– Members can share contest for extra entries

• Benefit – Your brand gets additional social media coverage

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Sweepstakes Facebook Share – Win Season Tickets

• Example of when someone shares a contest to Facebook

• Coupled with Facebook’s “Like” feature you can now propel your brand, further.

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Sweepstakes Confirmation– Win Season Tickets

• Can include links to brand

– Upon entering, offer a coupon, deal or freebie to get members to your site.

– Include social links to your brand

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Sweepstakes Email – Win Season Tickets

• Follow up email to include thank you text along with links to your site

Added Value – Triton Engagement Network

• $500K investment: 1 Weekly Trivia Question

• $1MM investment: 1 Weekly Trivia Question plus one nationally activated sweepstakes

• $2MM investment: 1 Weekly Trivia Question plus one quarterly (4) nationally activated sweepstakes and 1 nationally activated research survey

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Triton DigitalThank You

Latricia Simpson

Latricia.simpson@tritondigital.com

Ph – 646.661.6146