true diversity – simply medi
TRANSCRIPT
True diversity – simply medi.Inspire your customers with mediven® news
medi. I feel better.
2 • mediven® Trend colours • True diversity – simply medi
True diversity – simply medi
Effective advice and a clear overview – a harmonious range to make things simple: At medi, there are the same trend colours for mediven round knit and flat knit as well as matching patterns for flat knit arm and leg garments as a single-colour Design-Element and as two-toned Fashion-Elements.
A breath of fresh air is now provided by the completely new patterns in the flat knit range as well as two strong new trend colours.
You can quickly find the right medical compression stocking for your customers – individual and truly perfect.
“The confidence to be me!” is the motto of the new mediven
colour and pattern variety. Because modern compression
therapy is all about being real: real patients, real good care in
a really fashionable look. medi focuses on proven quality with
new ideas and encourages a self-confident life with medical
compression care, where patients can simply be themselves.
The faces of the new campaign are real patients who inspire
with their real life stories – from lipoedema professional
Caroline to thrombosis patient Ilka.
True diversity – simply medi · mediven® Trend colours • 3
New Design- and Fashion-Elementsfrom page 6
Real patients –
real stories
from page 10
New
Trend colours
from page 4
Update
mediven esprit
Page 20
4 • mediven® Trend colours • True diversity – simply medi
for all mediven round and flat knit fabrics
Available from
4 October
The new mediven pattern and colour variety
underlines the individuality of your customers, gives
self-confidence and encourages their own style –
for more therapy loyalty with medical compression
stockings.
Trend colour Blue-Jeans
Trend colour Grey
Trend colour Mango-yellow
New!
Trend colour Avocado-green
New!
True diversity – simply medi · mediven® Trend colours • 5
Whether round or flat knit wearers, with
mediven compression garments your
customers are simply themselves! The faces
of our campaign set a great example here –
pure inspiration for your customers!
6 • mediven® Trend colours • Pattern variety for flat knit
Available from
4 October
Pattern variety for flat knit · mediven® Trend colours • 7
Standard colour Navy
Standard colour Caramel
Standard colour Cashmere
Trend colour medi Magenta
Standard colour Anthracite
Standard colour Sand
Trend colour Grey
Trend colour Blue-Jeans
Standard colour Black
Trend colour Avocado-green
Trend colour Mango-yellow
New!
New!
8 • mediven® Trend colours • Pattern variety for flat knit
Self-determined and self-confident – with 99 variants
The four new patterns Nature, Stripes, Dots, and Classic
can be combined with all eleven standard and trend
colours and are available both as Design-Elements and
Fashion-Elements for arm and leg garments. This means
that your customers can choose from 99 variations by
simply mixing patterns and colour options!
Nature
Stripes
Dots Classic
Pattern variety for flat knit · mediven® Trend colours • 9
Design-Element
Fashion-Element
Your customers have the choice: plain
Design-Elements with a more discreet
pattern or the two-toned Fashion-
Elements that make
the outfit a real eye-catcher. The
patterns are knitted directly into the
fabric thanks to an innovative yarn
and dyeing process – for unrivalled
style and comfort.
NEW:
same Fashion- and
Design-Elements
for arm and leg
garments
NEW:
Fashion-Elements
now also possible
for arm
garments!
10 • mediven® Trend colours • Fashion-Elements flat knit
Fashion- Element
Clas
sic
“As a blogger, I want to accompany other affected
people on their journey to self-acceptance, show
perspectives and, above all, give them courage.
MY most important companion is my dog Dante.
He shows me what energy is, makes me laugh,
grounds me – and loves me as I am. Animals are the
best role model for us.”
Caroline Sprott with dog Dante
Fashion blogger and lipoedema patient Caro wears Anthracitewith Fashion-Element Classic
Fashion-Elements flat knit · mediven® Trend colours • 11
Fashion- Element
Strip
es
“My daughter is my biggest motivation.
She makes me work on my attitude towards
myself again and again. I want to give her
strength and courage and encourage her to take
her life into her own hands. That spurs me on,
because women's power is even more beautiful
together.”
Tanya Gouraige with daughter Emily
Model and lipoedema patient
Tanya wears Blue-Jeanswith Fashion-Element Stripes
12 • mediven® Trend colours • Fashion-Elements flat knit
Fashion- Element
Dot
s
“Music is my passion, my inspiration, my source of
strength. It lets me express myself – and music
connects. No matter what age, what appearance,
what roots: Music brings people together and tells
stories. My condition is part of my life, but it doesn’t
define me. Everyone can see that ...
and hear it in my music.”
Ursula Thomé
Musician and lymphoedema patientUrsula wears Cashmerewith Fashion-Element Dots
Fashion-Elements flat knit · mediven® Trend colours • 13
Fashion- Element
Nat
ure
“New goals are always my thing –
like my current studies alongside to my job. Having
big dreams and being able to live them out gives
me strength, makes me self-confident and free.
This is how new doors open – you just have to be
brave enough to walk through them. I like to share
this attitude to life with the people in my life and
on my blog.”
Carina Schmalenberg
Blogger, student and lipoedema patient
Carina wears Avocado-greenwith Fashion-Element Nature
14 • mediven® Trend colours • True diversity – simply medi
Trend colour
Avoc
ado-
gree
n
“Compression is really fashionable today – and even sexy!
What we have: the ideal combination of functionality,
well-being and beauty. The realisation was an important
step for me towards more self-acceptance, which I also
share with my community, for example via Instagram at
@diagnose_thrombose.”
Ilka John Blogger and venous patient
Ilka’s journey to a more confident
approach to compression at:
www.medi.biz/patientstories
True diversity – simply medi · mediven® Trend colours • 15
Trend colour
Man
go-y
ello
w
“Travelling, hiking, dancing, modelling – I love my active life,
which keeps me happy and healthy. The comfortable material
and beautiful colours of my medical compression stockings
make me feel comfortable and, above all, confident.”
Barbara Radtke
Best Ager Model and venous patient Barbara’s confident approach
to compression at:
www.medi.biz/patientstories
16 • mediven® Trend colours • True diversity – simply medi
mediven® colour overviewRound knit Flat knit
Standard coloursmedivenelegance
medivencomfort
mediven
plusmedivenforte
medivenfor men
medivenactive
mediven550 leg
mediven
cosymedivenmondi
mediven550 arm
mediven esprit
Black ● ● ● ● ● ● ● ● ● ● ●
Anthracite ● ● ● ● ● ● ● ● ● ● ●
Navy ● ● ● ● ● ● ● ● ● ● ●
Cashmere ● ● ● ● ● ● ● ● ●
Caramel ● ● ● ● ● ● ● ● ●
Sand ● ● ● ● ●
Rosé ● ○ ● ○
Bronze ● ○ ● ○
Beige ● ○ ● ○
White ○ ○ ●
Brown ● ●
Trend colours*
medi Magenta ● ● ● ● ● ● ●
Blue-Jeans ● ● ● ● ● ● ● ● ●
Grey ● ● ● ● ● ● ● ● ●
Mango-yellow ● ● ● ● ● ● ● ● ●
Avocado-green ● ● ● ● ● ● ● ● ●
○ Standard colour with a delivery period up to 10 working days. * Trend colour with a delivery period up to 10 working days. Non-returnable.
NEW
NEW
Can also
be ordered as a
poster in the
medi Customer
Centre.
True diversity – simply medi · mediven® Trend colours • 17
For printing reasons, colour and pattern deviations are possible.
Sparkling crystal motifsAvailable for mediven elegance, mediven comfort, mediven plus, mediven forte and for all flat knit mediven leg and arm garments.
Patterns for flat knit stockingsThe patterns can be combined with all standard and trend colours and are available as Design-Elements (single-coloured) and Fashion-Elements (two-toned).Available for mediven 550, mediven cosy and mediven esprit.
Crystal Pearl Rosegold
Stripes DotsNature Classic
Use the medi Pattern-colour finder to show your customers the unique mediven flat knit variety during sales talks.
Test now at: www.medi.biz/style
Strong services for you
18 • mediven® Trend colours • mediven esprit®
New at mediven esprit:
more elastic fabric
NEW: All Design- and Fashion-Elements are also available for arm garments
now.
NEW
mediven esprit®
Soft. Fine. Looks great.
The mediven esprit now has even more options – for the usual perfect fit and additional user comfort with proven wall stability. The more elastic fabric now has a less shiny finish and is thus suitable for a more discreet appearance. In addition, it is now available in new trend colours and with both Design- and Fashion-Elements.
The advantages for you:Optimised quality with a wide range of variations, additions and fashionable highlights. You can measure your customers the same way as before. For orders placed after 4 October 2021 (incoming orders), you will receive the mediven esprit in the revised quality.
Still available: All existing extras (e.g. zips, stops) All existing variants (e.g. arm cuffs, gloves) Fashionable variety of colours and patterns: 6 standard colours, 5 trend colours, 4 Design- and Fashion-Elements Can be refined with sparkling crystals
mediven esprit® · mediven® Trend colours • 19
I’m a bolero fan! “Before, I couldn’t imagine wearing
a bolero. But the mediven arm
sleeves as a bolero variant have
convinced me. The bolero is so
comfortable and looks good, too.
Now I’m a Bolero fan!”
Carina Schmalenberg
Lipoedema patient,
loves mediven esprit as a bolero
New highlight:Since May, the flat knitted mediven arm garments have been available as a bolero. A full-length connector at the back makes the bolero pleasant to wear against the skin while providing particularly high user comfort.
20 • medi Services • True diversity – simply medi
Who needs flat knit medical compression stockings?
Flat knit medical compression stockings are mainly used in the therapy of lipoedema and lymphoedema. Their special properties result from the strong material: due to the high wall stability, they are less stretchy than round knit stockings.
How do medical compression stockings work?
Medical compression stockings have precisely defined pressure distribution on the leg: the compression is strongest at the ankle and gradually decreases as it moves further up the leg.A medical compression stocking delivers its full effect when it fits like a second skin. The trained staff at specialist medical retailers will therefore measure or scan the circumferences of your customers’ legs to create a made-to-measure garment.
What is the difference between resting pressure and working pressure?
Working as well as resting pressure is exerted on the tissue. Resting pressure is the pressure continually exerted by medical compression stockings when resting without the muscles being tensed. Working pressure is the pressure that is exerted in motion – i.e. during temporary muscle tension – by the resistance of the medical compression stocking material e.g. when running.
Does a stocking made of stronger material have a higher compression class?
The material has no influence on the compression class or the resting pressure. This is why medical compression stockings made of fine and strong knitted fabric are available in the corresponding compression classes: The resting pressure is therefore always the same within a compression class – regardless of the material.However, the pressure of a medical compression stocking increases briefly while wear it during exercise. This is the working pressure. This depends on the strength and stability of the material: the stronger the material of the medical compression stockings, the higher the working pressure.
Product information round knit vs. flat knit
True diversity – simply medi · medi Services • 21
Differences Round knitted medical compression stockings
Flat knitted medical compression stocking
Seam seamless with seam
Knitted fabric Knitted on round cylinder Knitted in flat rows
Number of stitches consistent variable
Form Shape due to variable stitch size and pre-tension of the weft thread Shape through variable number of stitches, weft thread inserted
Elongation high low
Working pressure low high
Intended purposes:
Round-knitted medical compression stocking used for compression of the lower extremities, mainly for the treatment of disorders of the venous system.
Flat-knitted medical compression stocking used for compression of the lower extremities, mainly for the treatment of disorders of the lymphatic system.
Flat-knitted medical compression stocking used for compression of the upper extremities, mainly for the treatment of disorders of the venous and lymphatic systems.
See care
compass on the
next pages
22 • medi Services • True diversity – simply medi
Leg garment
Oedema stage
Knitting technique
S = Standard M = Made-to-measure
mediven 550 leg 1, 2, 3 flat knit S, M
mediven cosy 1, 2, 3 flat knit M
mediven mondi 1, 2 flat knit S, M
circaid juxtafit premium and essentials leg
1, 2, 3 adjustable multi components textile
S, M
mediven® cosy
mediven® 550 leg
mediven mondi®
circaid® juxtafit®
Material**
Criteria
Lighte. g. mediven mondi®
Mediume. g. mediven® cosy
Strong e. g. mediven® 550 leg
Connective tissue normal to firm soft to firm very soft to hardened
Weight
Deepened skin wrinkles / distorted limb shape
none moderate strong
Severity of the disease
Recommended mediven® compression stockings:
Recommended for patients who are not able to apply compression stockings:
Recommendation: • The softer the connective tissue,• The higher the weight,• The more deepened skin wrinkles,• The more severe the disease.
→ The stronger the stocking material should be. → The most prominent condition indicates stocking choice.
** wall stability
1 Rabe E et al. S2k-Leitlinie: Medizinische Kompressionstherapie der Extremitäten mit Medizinischem Kompressionsstrumpf (MKS), Phlebologischem Kompressionsverband (PKV) und Medizinischen adaptiven Kompressionssystemen (MAK). Online available at: https://www.awmf.org/leitlinien/detail/ll/037-005.html (last viewed: 08.03.2021) [in German]
2 Reich-Schupke S et al. S•1-Leitlinie Lipödem. Online available at: https://www.awmf.org/leitlinien/detail/ll/037-012.html (last viewed: 08.03.2021) [in German]3 Oberlin M et al. S2•k-Leitlinie: Diagnostik und Therapie der Lymphödeme. Online available at: https://www.awmf.org/leitlinien/detail/ll/058-001.html (last viewed: 08.03.2021) [in German]* Please note that this recommendation does not replace the diagnosis of a doctor or the advice of a medical specialist. The choice of the optimal compression stocking depends on the indication and the
individual needs of the patient.
Because of the material, the fit and the product features, we recommend the mediven flat knit products for patients with the following characteristics*.
mediven® flat knit care compass legmedi tip:We refer to the current German S2k guideline Medical Compression Therapy1, the S1 guideline Lipoedema2 and the S2k guideline Diagnostics and Therapy of Lymphoedema3. For the supply of compression therapy aids, the relevant valid guidelines must be observed.
www.medi.biz/
care-compass
mediven® 550 arm
mediven esprit®
circaid® juxtafit®
True diversity – simply medi · medi Services • 23
Arm garment
Oedema stage
Knitting technique
S = Standard M = Made-to-measure
mediven 550 arm 1, 2, 3 flat knit M
mediven esprit 1, 2 flat knit S, M
mediven harmony 1 round knit S
circaid juxtafit essentials arm
1, 2, 3 adjustable multi- component textile
S, M
Material**
Criteria
Light / Mediume. g. mediven esprit®
Strong e. g. mediven® 550 arm
Connective tissue normal to firm very soft to hardened
Weight
Deepened skin wrinkles / distorted limb shape
none / moderate moderate / strong
Severity of the disease
Recommended mediven® compression armsleeves:
Recommended for patients who are not able to apply compression armsleeves:
Recommendation: • The softer the connective tissue,• The higher the weight, • The more deepended skin wrinkles,• The more severe the disease.
→ The stronger the stocking material should be. → The most prominent condition indicates stocking choice.
** wall stability
1 Rabe E et al. S2k-Leitlinie: Medizinische Kompressionstherapie der Extremitäten mit Medizinischem Kompressionsstrumpf (MKS), Phlebologischem Kompressionsverband (PKV) und Medizinischen adaptiven Kompressionssystemen (MAK). Online available at: https://www.awmf.org/leitlinien/detail/ll/037-005.html (last viewed: 08.03.2021) [in German]
2 Reich-Schupke S et al. S•1-Leitlinie Lipödem. Online available at: https://www.awmf.org/leitlinien/detail/ll/037-012.html (last viewed: 08.03.2021) [in German]3 Oberlin M et al. S2•k-Leitlinie: Diagnostik und Therapie der Lymphödeme. Online available at: https://www.awmf.org/leitlinien/detail/ll/058-001.html (last viewed: 08.03.2021) [in German]* Please note that this recommendation does not replace the diagnosis of a doctor or the advice of a medical specialist. The choice of the optimal compression stocking depends on the indication and the
individual needs of the patient.
Because of the material, the fit and the product features, we recommend the mediven flat knit products for patients with the following characteristics*.
mediven® flat knit care compass armmedi tip:We refer to the current German S2k guideline Medical Compression Therapy1, the S1 guideline Lipoedema2 and the S2k guideline Diagnostics and Therapy Lymphoedema3.For the supply of compression therapy aids, the relevant valid guidelines must be observed.
www.medi.biz/
care-compass
24 • mediven® Trend colours • True diversity – simply medi
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