tsa 2010 convention: expo prospectus
DESCRIPTION
Meet your Target Audience: Texas Architects. The Texas Society of Architects|AIA 71st Annual Design Products and Ideas EXPO offers exhibitors an excellent opportunity to begin marketing your products and services to architects and develop excellent working relationships. By securing a booth, you’ll be recognized on the Society’s Web site, and in Texas Architect, the Attendee Brochure, and the Expo Guide. San Antonio. October 14-15, 2010TRANSCRIPT
Texas Society of Architects | AIA
InvItatIon to Exhibit & Sponsor
Design Products and Ideas
ExPo
San AntonioOctober 14-15, 2010
San antonio • Henry B. Gonzalez Convention Center • october 14-15, 2010 512.478.7386 • texas Society of architects | aIa • texasarchitect.org
Here’s the show’s 2009 attendance Breakdown:
architects 1,221Related Professionals 153
associates/Interns 127Students 21Exhibitors 838
Spouses/Guests 163Expo only 402
totaL 2,925
Primary area of Specialization:
Meet your target audience: texas architects.the texas Society of architects|aIa 71st annual Design Products and Ideas ExPo offers exhibitors an excellent opportunity to begin marketing your products and services to architects and develop excellent working relationships. By securing a booth, you’ll be recognized on the Society’s Web site, and in Texas Architect, the attendee Brochure, and the Expo Guide.
31% General Practice
13% Retail/Commercial
21% Education
12% Single-Family Residence
12% Heathcare
10% Other
27% More than $50M
16% $26M-$50M
13% $16M-$25M
10% 11M to $15M
9% $7M-$10M
19% $2M-$6M
5% under $1M
total value of Projects:
31% General Practice
13% Retail/Commercial
21% Education
12% Single-Family Residence
12% Heathcare
10% Other
27% More than $50M
16% $26M-$50M
13% $16M-$25M
10% 11M to $15M
9% $7M-$10M
19% $2M-$6M
5% under $1M
General Practice
Retail/Commercial
Education
Single-Family Residence
Heathcare
other
> $50 Million
$26 - $50 Million
$16 - $25 Million
$11 - $15 Million
$7 - $10 Million
$2 - $6 Million
< $1 Million
San antonio • Henry B. Gonzalez Convention Center • october 14-15, 2010 512.478.7386 • texas Society of architects | aIa • texasarchitect.org
texas is a proven and steady market +texas was less affected by the economic downturn +and will rebound fasterIt’s the largest show of its kind in the region +It brings together more architects in one place than any other +trade show other than the american Institute of architects’ national show
> $50 Million
$26 - $50 Million
$16 - $25 Million
$11 - $15 Million
$7 - $10 Million
$2 - $6 Million
< $1 Million
Booth Rental Benefits:What does the texas Society of architects | aIa do for Exhibitors?
Direct mail to non-aIa member architects and related design +professionals in texas Direct mail to aIa architect members in texas, new Mexico, +oklahoma, arkansas, and LouisianaMonthly digital touches to potential attendees generating +interest and excitementSpecial Expo admission promoted to the San antonio design +community
Display ads in + Texas Architect Recognition in + CheckSetads in newsletters of the 17 texas local aIa components +
news releases and calendar listings in trade journals and on +Web sites
During the Expo hours, texas Society of architects|aIa advertises +a hosted welcome party, lunch, Expo Continuing Education, and prize drawings in the Expo to draw attendees into the show
Brininging Your audience to You
access to tSa Communications
out to the Press!
Exposure in the attendee Brochure
What makes this Expo worth the investment?
“the show was a success! We followed through on our leads from the show and we are happy to state our product is now a featured spec into the final plans of a building. thanks texas Society of architects|aIa! See you next year.”
- George Hanus, WinDoor Inc.
“IMaGInit has attended the tSa show for the past five years. the show has always given us a tre-mendous amount of business and exposure to what we do. We will see you in San antonio in 2010.”- Greg nix, IMaGInit technologies
“the Expo is a great event! We get the chance to see some of our longtime friends in person and meet new and upcoming architects. We showcase new products to a large audience every year. For us, the tSa show is a sound investment.” - Joe McClaran, Parex USa, Inc.
San antonio • Henry B. Gonzalez Convention Center • october 14-15, 2010 512.478.7386 • texas Society of architects | aIa • texasarchitect.org
3 Easy Steps to Reserve Exhibit Space:Call or e-mail + between 8:00 am and 4:30 pm CSt to confirm space availability: Suzette Lipford 512.478.7386 ext. 109 [email protected] to see current availability and booth assignments view the interactive floorplan online at www.texasarchitect.org/convention_map.php.
Complete the attached + application for occupancy and submit with a 50% deposit prior to May 31 or payment in full after May 31. all remaining balances will be due 30 days from receipt of original payment.
If paying by credit card, + fax both sides of the completed application to 512.478.0528. –oR– If paying by check, mail application and payment to Texas Society of Architects | AIA 816 Congress avenue, Suite 970 austin tx, 78701-2443 to view a list of the 245 companies that participated in last year’s show, go to www.texasarchitect.org/convention_exhibitors.php before april 30th.
Exhibit Space FeesLocation Size PriceStandard Booth 10’ deep x 10’ wide $1,195Premium Booth 10’ deep x 10’ wide $1,445Corner Booth 10’ deep x 10’ wide $1,595
Standard, Premium, and Corner booths are differentiated on the floorplan: P indicates a Premium space, and C indicates a Corner space. Booths without any indication are considered Standard space. Both Premium and Corner spaces are in positions that offer higher visibility on the show floor.the height of exhibits may not exceed 8’.
Call TSA if you have any questions before choosing your booth location preferences.
San antonio • Henry B. Gonzalez Convention Center • october 14-15, 2010 512.478.7386 • texas Society of architects | aIa • texasarchitect.org
“the 2009 tSa Convention and Expo was an excellent opportu-nity to introduce Zebra Imaging to the industry leaders and up-and-comers in the aEC space. We were very pleased with not just the number of attendees, but the quality as well - it’s defi-nitely a must-attend.”
Dave Perry, Zebra Imaging.
Fee Includes:Standard 8’-high backdrop and 3’-high siderail draping in +show colorsStandard (7”x 44”) company identification sign +Company listing in convention attendee brochure if received +by June 1Up to four complimentary exhibitor registrations per space oc- +cupied allowing access to professional development sessions and general sessionsRecognition in the on-site program guide including booth loca- +tion, company name, address, phone number, and Web site Product listing in the on-site program guide (for exhibitors who +include this information on page 2 of the application)Company listing in the September/october issue of + Texas Architect with bonus distributions: tSa Design Products & Ideas Expo, national trust for Historic Preservation Conference, and taSa/taSB show Exclusive access to advance registration mailing labels +opportunities for event sponsorship +10% advertising discount on ads placed in the September/oc- +tober issue (showcasing tSa Design award projects) of Texas ArchitectComplimentary post-show adhesive mailing labels (upon re- +quest)Inclusion in the exhibitor list on the tSa Web site providing expo- +sure through March 15, 201124-hour security service in the exhibit area +aisle cleaning +Early selection of booth space for the 2011 show in Dallas +
San antonio • Henry B. Gonzalez Convention Center • october 14-15, 2010 512.478.7386 • texas Society of architects | aIa • texasarchitect.org
Maximize Your Full Potential by Extending Your Reach
Put your company out front and center. a sponsorship is a +great way to get your company’s name in front of architects for a cost that’s high value and low risk. Depending on the sponsorship, a sponsoring company re- +ceives a variety of special acknowledgements and signage at the event.For more details, contact Suzette Lipford at + [email protected] or call 512.478.7386 ext. 109. there’s a sponsorship waiting for you!
advertise in the convention on-Site Program Guide +advertise in + Texas Architect (Exhibitors receive a discount!)Change your existing + TA ad to include your participation at this year’s Expo with booth and prize drawing information
Include a flyer in your invoice mailings +Send a personal invitation to clients and prospects redeem- +able for a gift at your boothCreate a telemarketing campaign to key prospects prior to the +showFollow up with every lead collected at the show +
Upgrade your complimentary Web listing on + www.texasarchi-tect.org to include company information and link to your Web sitePost a notice about the Expo on your own Web site +
Design your exhibit environment with this specific audience in +mind including eye-catching visuals of productsCollect names for a prize drawing at your booth +Conduct hands-on activities with your products or services +
SPonSoRSHIPS
aDvERtISInG
DIRECt MaILContaCt
WEB SItE aDvERtISInG
BootH aCtIvItIES
San antonio • Henry B. Gonzalez Convention Center • october 14-15, 2010 512.478.7386 • texas Society of architects | aIa • texasarchitect.org
Show LocationHenry B. Gonzalez Convention Center Hall a200 E. Market StreetSan antonio, tx 78205 877.504.8895
www.sanantonio.gov/convfacwww.visitsanantonio.com
october 12, 2010Delivery of warehouse freight to site, pipe and drape installation
october 13, 20101:00 pm - 5:00 pm Exhibitor move-in
october 14, 20108:00 am - 2:30 pm Exhibitor move-in3:30 pm - 7:00 pm Exhibits open5:30 pm - 7:30 pm Welcome Party* in Expo
october 15, 201011:00 am - 5:30 pm Exhibits open11:30 am - 1:30 pm Lunch with Exhibitors5:45 pm - 10:00 pm Exhibitor move-out
*Welcome Party sponsorships are available for $135. Benefits include name recognition on signage at the event and four drink tickets during the event. See application for occupancy to purchase this sponsorship.
General Service Contractorand Service Kitthe General Service Contractor can provide all the ameni-ties needed to fully furnish your exhibit space.
Exhibitor Service Kits will be sent to company representatives via e-mail in July. the information will contain forms, prices, and deadlines for ordering a variety of services such as fur-nishings, carpet, drayage, electricity, communications, and floral/plant services. the Exhibitor Service Kit will also contain other instructions, maps, and hotel information.
Show Schedule
tuesday
Wednesday
thursday
Friday
San antonio • Henry B. Gonzalez Convention Center • october 14-15, 2010
Henry B. Gonzalez Convention CenterHall a
to see current availability and booth +assignments view the interactive floorplan online at www.texasarchitect.org/convention_map.php.
Call or e-mail + between 8:00 am and 4:30 pm CSt to confirm space availability: Suzette Lipford 512.478.7386 ext. 109 [email protected]
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Inventory as of 03/09/2010Dimension 10’x 10’Quantity 266
Contact Suzette lipford, manager, exhibits & development • P 512.478.7386 x109 • f 512.478.0528 • [email protected]
design Products and Ideas
exPo
OVER
TermSSubject to the policies stated in the display rules and regulations, Contract Conditions and the exposition Policy manual that are part of this Application and will be made available upon request, we hereby lease booth space from the Texas Society of Architects for the duration of this exposition. We agree to pay according to the following schedule below:
Standard Booth ❒ 10’ deep x 10’ wide $1295 x =
Premium Booth ❒ 10’ deep x 10’ wide $1525 x =
Corner Booth ❒ 10’deep x 10’ wide $1675 x =
Web Listing Upgrade ❒
Payment of $30 must accompany this Application.
Web listing will be upgraded to include contact infor-mation and a link to my Web site (list and link expire march 15, 2011).
$30 =
Welcome Party Sponsor ❒
Payment of $135 must accompany this Application.
Sponsorship of the opening Welcome Party in the exhibit hall on Thursday, october 14. As a sponsor, I will receive name recognition through signage at the event and four drink tickets for the Party.
$135 =
TOTAL DUE =$
We also agree to pay appropriate registration fees for all booth personnel in excess of the complimentary allotment. four complimentary exhibitor badges are provided for each 10’ x 10’ space requested. Prior to may 31, an advance deposit equal to 50 percent of the total exhibit space fee and this completed application are required at the time of selection. Balances are due within thirty (30) days following TSA's receipt of deposit. on or after may 31, full payment and this completed application are required at the time of selection. This application becomes a binding Application when the confirmation is sent to the applicant. If this application is not accepted, all deposits and exhibit space payments received with this application will be refunded in full within 30 days of receipt of this application. After the deposit or final payment is received, the following schedule applies on cancelled exhibit space: If the date of cancellation is between June 1 and June 30, the exhibitor will forfeit 30% of the payment; July 1 and July 31, exhibitor forfeits 60%; on or after August 1, exhibitor forfeits 100% of the payment.All cancellation requests must be submitted to the TSA office in writing and must contain a brief explanation for the cancellation. upon cancellation, a $25 processing fee will be deducted from any refund issued.
PleASe PrInT CleArlYlist the company name, address, phone and fax numbers exactly as they are to appear in all expo listings and publicity:
Company
Phone Number Fax Number
Address
City State Zip
Web site Address
Individual to Receive Correspondence E-mail* (required)
Telephone and Fax Numbers (if different than above)
Mailing Address (if different than above)
City State Zip
*Allows for timely notification of upcoming deadlines, marketing opportunities and general information. The e-mail address is not published.
Please call the TSA office at 512.478.7386 ext. 109 to verify availability of space. If the exhibitor fails to verify space and none of the below preferences are available, TSA reserves the right to make the selection for the exhibitor. however, TSA will attempt to satisfy the specific needs of the exhibitor. All exhibits will be housed in the henry B. gonzalez Convention Center.
loCATIon PreferenCe The following booth number(s) indicate the first, second and third choice of space location.
First Second Third
Special Requests or Unique Requirements for Booth Space Location:
Texas Society of Architects
Application for exhibit Space •
october 14-15, 2010 • San Antonio, Texas
512.478.7386 • Texas Society of Architects | AIA • texasarchitect.org
CIrCle Your ProduCT/ServICe CATegorIeS And ATTACh A deSCrIPTIon for uSe In PromoTIonAl mATerIAlSAttach a 50-word product description for printing in Texas Architect. descriptions are subject to editing and must be received by July 26. Circle the categories that best represent the products and/or services your company provides.
CondITIonSThis Application is subject to the conditions named below, also to all conditions under which the exhibit area is made available to the Texas Society of Architects, and these conditions are a part and shall be so considered.All outstanding balances for exhibit space must be paid in full prior to october 1 preceding the exposition. Past due sums shall bear interest at the highest legal rate permitted by law.All outstanding balances due the Texas Society of Architects, including those for advertising, sponsorships, etc., must be paid in full prior to the first exhibitor move-in day. exhibitors with unpaid balances of any nature will not be allowed to begin ingress, nor to occupy any portion of their exhibit space, nor to have access to individual exhibitor registration materials.exhibitors are not permitted to sublet any part of the exhibit space. Individuals staffing the exhibit space during trade show hours shall be officially registered and shall wear official TSA badges that bear the name of the exhibiting company as designated herein.The Texas Society of Architects will not be responsible for loss of or damage to property belonging to an exhibiting company or its representatives caused by theft, fire, water, accident or other causes. The Texas Society of Architects will provide limited security during exhibitor move-in, show dates, and exhibitor move-out.It is expressly understood that the exhibiting company and its representatives agree by accepting these rules that no claim of any kind may be made against the Texas Society of Architects, or any of its members or its employees, for any loss, damage or destruction of goods or property, nor for any injury that may occur while in the exhibit Area, nor for any damage of any nature or character whatsoever.The obligations and undertakings of each of the parties to this Application shall be at Austin, Travis County, Texas.If insurance is desired, it must be placed by the exhibitor at the expense of the exhibitor.The henry B. gonzalez Convention Center is not liable to the exhibitor for any damage to or for the loss or destruction of any exhibit material or individually-owned property caused by fire or other casualty covered by an extended coverage endorsement to a fire insurance policy.All points not covered herein are subject to settlement by rules and regulations as stated in the display rules and regulations and Contract Conditions that are part of this Application. The Texas Society of Architects reserves the right to make such changes, amendments, and additions to these rules, and such further regulations as they shall consider necessary. This Application is also subject to the Policies, rules, and regulations for Conventions/Trade Shows of the henry B. gonzalez Convention Center which document is by reference made a part hereof. A copy will be furnished to exhibitors upon request.
AuThorIzATIonBy signing this Application, I agree that my exhibit space shall be dismantled no earlier than the close of the show at 5:30 Pm on friday, october 15, 2010. I understand if I or a company representative choose to dismantle prior to 5:30 Pm, my company could be subject to penalties. I have read and agree to com-ply with the conditions governing our participation in this exposition. I understand I am signing this Application on behalf of the company I represent.
Authorized Signature of Lessee Company Name Date
Print Above Name Job Title
PAYmenT BY CheCk or CredIT CArdTotal Amount Due from Page 1 $ ❐ Check # The 50 percent deposit (or full amount if on or after may 31) may be paid by check in u.S. dollars drawn on a u.S. bank, discover, visa, American express, or masterCard. If paying by check, make payable to Texas Society of Architects. If paying by credit card, complete the following:
Print Card Holder Name Authorized Signature
Card Number Exp. Date Billing Zip
Amount Authorized $ ❐ Mastercard ❐ Visa ❐ American Express ❐ Discover
ConfIrmATIon of SPACeComplete and return one original copy of this Application to: Texas Society of Architects | AIA
816 Congress Avenue, Suite 970 Austin, Texas 78701-2443
make a photocopy of this Application for company files. documentation will be sent confirming the booth location assigned for occupancy. Space is as-signed on a first-come, first-served basis. This Application will not be accepted unless accompanied by either a 50% deposit of the exhibit space fee (prior to may 31) or payment in full of the exhibit space fee (may 31 and thereafter.)
01 Access Controls02 Acoustic03 Appliances04 Architectural restorations05 Art/Sculpture/Photography06 Associations, Institutions,
Agencies, foundations07 Audio/video/Telephone/
Communications08 Bath Products/Services09 Brick/Concrete/masonry10 Building Products11 Building Systems
12 Caulks/Coatings/Sealants 13 Ceiling Products 14 Codes and Standards 15 Computer hardware/
Software16 Consulting Services17 Contract furnishings18 doors19 electrical20 energy Conservation21 engineering Services22 fencing23 financial Services
24 finishes 25 flooring26 glass Products/Treatments27. general Contractor28 graphic Supplies/
equipment/Services29 Insulation30 Insurance Services31 kitchen Products32 landscape Products33 lighting 34 lumber/Wood Products35 marble/Stone/granite
36 metals/metal Products37 millwork/molding38 other:_______________39 Paint40 Paneling/Partitions41 Plastics42 Plumbing43 Publications/Publishing44 roofing/roof Systems45 Safety Products46 Security Products47 Siding 48 Signage
49 Surface Treatments50 Switches/Controls51 Terrazzo52 Tile53 vents54 Wallboard/ Interior
Treatment55 Water/Treatment Systems56 Windows/Skylights57 Wiring devices