tsc15- adobe (via efocus) _ charles sherman
TRANSCRIPT
Creative Creative Strategies for Social MarketersCharles Sherman | Adobe Marketing Cloud Evangelist
Changing the world through digital experiences
Art & Science
78o
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
SOCIAL
TESTING
OPTIMIZING
CREATIVE
ANALYTICS
SOCIAL
TESTING
OPTIMIZING
CREATIVE
ANALYTICS
Embrace the Creative
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
SMARTPHONE
DISH WASHERVCR
PC
CELLPHONE
INTERNET
HDTV
TABLET
STOVE
PHONE
ELECTRICITY
CAR
1910
19
00
1930
1920
1950
1940
1970
1960
1980
2000
1990
2020
2010
33%
50%
75%
90%
10%
Asymc
o
Technology Adoption. (US Households)
.... WHAT MAKES SOCIAL THE "IT" TOPIC TODAY
IS THAT LIGHT MOBILE TOOLS AND VAST
DIGITAL NETWORKS EXTEND OUR ACCESS AND
CONVERSATIONS WITH ALL OUR
CONNECTIONS....
- Marcia Conner,
Fast Company
“ “
Mobile First
THE NEW
CREATIVE [MARKETER]
There are 2 3 things we know about our digital assets .
. .
They’re valuable. We want them everywhere.
They’re a mess…
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing strategy must be fully
integrated with technology to ensure
success
—Bruce
Swann, Adobe
““
CREATIVE CLOUD MARKETING CLOUDArt Science
CENTRALIZE
IDEATE
DELIVERANALYZE
Align Social Marketing to Larger, Cross-Channel Initiatives
Brand Demand Loyalty
Create Consistent Experiences
Facebook Exchange Ad
Adobe.com/teams
Repurpose Successful Organic Content
Centralize Assets
blur the barrier between content creators & media
buyers
mobile first - always
social marketing problems often have technical solutions
thanks
