tsmm tsm media kit 020615 us
TRANSCRIPT
2015 MEDIA KIT
2015 MEDIA KIT
Our Content Sites
MISSION & METHODOLOGY
Our Mission:
To be the most respected voice within the social media and startup technology communi7es, period.
Our Methodology: To approach and interact with our clients toward crea7ng a win-‐win scenario. Our long-‐term success is dependent upon the long-‐term success of our clients. Our approach is to learn and understand the marke7ng goals of the client, and assess whether our offerings can help achieve those goals.
SPRING 2015 REALTIME MARKETING LAB TOUR
Announcing!
The Spring 2015 Real?me Marke?ng Lab Tour • Mon. April 27th – Washington, DC • Wed. April 29th – New York City • Fri. May 1st – Boston • Mon. May 4th – Chicago • Wed. May 6th – SeaRle • Fri. May 8th – San Francisco • Mon. May 11th – Los Angeles • Wed. May 13th – Miami • Fri. May 15th – Atlanta
• Wine Tas?ng / Cheese Event • Events will run from 2pm-‐8pm • Maximum of 20 exhibitors/city • Min. of 300 aRendees per event • Pricing for a standard 10’x10’ space per
city -‐ Booths #1-‐#5 @ $1000.00 -‐ Booths #6-‐#10 @ $1500.00 -‐ Booths #11-‐#20 @ $2000.00
SPRING 2015 REALTIME MARKETING LAB TOUR
Announcing!
The Spring 2015 Social Media Monthly Job Fair In co-‐promo?on w/ BeersandCareers.com
Co-‐Located w/ The Real?me Marke?ng Lab Tour (see page 4)
• Events will run from 2pm-‐8pm
• Maximum of 10 recruiter companies/city • Organic traffic from co-‐located event • Includes Job Package B ($750 value) – page 11 • Pricing for a standard 6’ table per city
-‐Tables #1-‐#5 @ $1000.00 -‐Tables #6-‐#10 @ $1500.00
• Mon. April 27th – Washington, DC • Wed. April 29th – New York City • Fri. May 1st – Boston • Mon. May 4th – Chicago • Wed. May 6th – SeaRle • Fri. May 8th – San Francisco • Mon. May 11th – Los Angeles • Wed. May 13th – Miami • Fri. May 15th – Atlanta
OFFERINGS
Offerings
• E-‐newsle@er ad spots (21K+ subs 3x/week) • Website ad spots (30K+ uniques/month) • Sponsored web content • White paper distribu7on (sign-‐ups) • Promo7onal contests/giveaways • Dedicated email blast • Readership survey • Sponsored posts on social channels • Branded informa7onal webinar • Long Tail Blogger Outreach • Job Lis7ng and Promo7on
KEY NUMBERS
Key Numbers
E-newsletter Circulation: Minimum 21,000+ distribution Website Traffic: 30,000+ Uniques/month Facebook Page: 15,300+ Likes Twitter Followers: 143,800+ followers Shares Per Post: 200+ shares / post
E-NEWSLETTER ADVERTISING
Adver?sing in our E-‐newsleRer
Circulation: Minimum 21,000+ distribution Rate: $500 Per Banner Listing Per E-newsletter $1000 Per Dedicated Email Blast
WEBINAR PRODUCTION
Webinar Produc?on
Rate: $2500 Per Webinar Includes:
• Production/Planning Support • (2) Practice Runs • Pre/Post Survey Capabilities • Live Polling Option • Promotional Support • Average of 100 signups per webinar
WEBSITE AD PLACEMENT
Website Ad Placement
Web Traffic: 30,000+ uniques/month 40,000+ pageviews/month Rates: $2000/month – Dedicated Top Leaderboard $750/month – Rotated Top Leaderboard $1500/month – Dedicated 300x250 Right Side $500/month – Rotated 300x250 Right Side
JOB LISTING AD RATES
Job Lis?ng Ad Rates PACKAGE A - $1000 Job listing in (5) e-newsletters, 30-day sidebar listing on TSM/TSMM website, 60-day listing on AwesomeJobs.org, promotion on all social media channels PACKAGE B - $750 Job listing in (5) e-newsletters, 60-day listing on AwesomeJobs.org, promotion on all social media channels PACKAGE C - $500 Job listing in (3) e-newsletters, 30-day listing on AwesomeJobs.org, promotion on all social media channels PACKAGE D - $300 Job listing in (1) e-newsletters, 30-day listing on AwesomeJobs.org, promotion on all social media channels
LONG TAIL BLOGGER OUTREACH
Long Tail Blogger Outreach Implement a long tail blogger outreach campaign, also known as deep impact blogger outreach. These are typically campaigns that are generally over a total of 6 to 8 weeks, reaching out to upward of 4,000 bloggers via personal emails. • The ini7al goal is to secure earned media men7ons on hundreds of blogs, online media outlets, Twi@er,
Facebook, Google+, etc. • A secondary effect of long tail blogger outreach is being able to touch thousands of people in both your current
market space as well as aspira7onal markets for current and future growth-‐-‐even if they decide not to post, you’ve branded them.
• The ter7ary effect is true white hat SEO, powerfully effec7ve even post Panda and Penguin Google algorithms.
Clients Include:
READER DEMOGRAPHICS
READER DEMOGRAPHICS
WHO
’S SUBSCRIBIN
G WHO’S SUBSCRIBING
ADVERTISE IN OUR E-‐N
EWSLETTER
REACH 20,000+ WHEN YOU ADVERTISE IN OUR E-‐NEWSLETTER
WEEKLY E-NEWSLETTER Our FREE e-newsletter arrives in our customers, readers, fans and followers inboxes regularly. The TSMM E-Newsletter provides these active enthusiasts insight into the rapidly changing world of social media. It is information they need to make the most of their social media efforts and experience. HIGH VISIBILITY The TSMM E-Newsletter is different and unique to the category. A full 100% of the editorial content is created for the e- letter by our editors, authors and contributors. Providing timely, insightful, entertaining and valuable content – not found anywhere else – making it a highly valued - and highly opened – message. Readers are quick to recognize the value of the dedicated content and look forward to not only opening but consuming the content. HIGHLY TARGETED AUDIENCE OF SOCIA MEDIA DECISION MAKERS Our e-letter list is made up of some of the industry’s most influential decision makers. Our readers make hardware and soft- ware purchasing decisions, app design and development, web site design and development; actively sought after partners and the best methods for utilizing social media. READERS REPRESENT A VAST ARRAY OF BUSINESS CATEGORIES • Technology: Microsoft, Intel, Nokia, Sony, Dell, Amazon • Content providers and distributors: Turner, The Washington Post, Dow Jones, Nielsen, Clear Channel, USPS, Conde Nast • Product marketers: Merck, Kraft, Lacoste, and Harrahs
CIRCULATION
The program is currently serving a list of 20,000+ names and growing daily. As a sponsor of an individual e-letter, your message will be front and center. We will work with the sponsor to make the most of the e-letter format. The combination of highly qualified names and unique content result in high open rates and click throughs.
SPECIFICATIONS
Circulation: Minimum 20,000+ distribution Rate: $500 Per Banner Listing Per E-Newsletter $1000 Per Dedicated Email Blast $750 Per Dedicated Email Blast When Purchasing 4 or More
WHO
’S ADVERTISED WHO’S ADVERTISED WITH THE SOCIAL MEDIA MONTHLY
Adev Arrae Creative BTSocial CareerArc Group Cheekd CTIA ERD GSMI KatisKupcakes Life Design Modern Media O’Reilly Media Paramount Comm. PlayMoolah Seattle Interactive SidelineInc. Social Fresh StreetFightingMag TwiDisplays Vablet Walls360 Xenla Twitpages Innoloft Green Buzz Agency Business Insider Grablet Freeze Crowd
Alphyn Beacon Consulting BTwoDesign Catch The Cloud CherryCard.org Customers Rock! ExpandSocialMed IDGA KikScore McGraw-Hill Nationbuilder One-Economy.com Picture.ly PostPost SheBlogs SmallBizMakeover Social Media Plus Tech Cocktail UserInsight Visible Tech Water.org ZenTaraTea ioStudio Latinvision PostPost Unroll.me Mugtuk IQPC Exchange
Angie’s List BrainZooming Buzz Manager CEA Community Offers eAcademy eEducation Institute GirlsWhoRock.org JESS3 Laws Communications Meltwater Noodletron Palgrave Macmillan Pink Ribbon Army Quotegine Shelfluv Social Crush Spiral16 TweetMyJobs V3IM Vizzeco Web Media Expert Brazen Careerist Surge Forward Achilles Media Episcopal Relief Xzam Corp. Glo Gaming TechWeek
CONTACT US
Robert Fine Email: [email protected] Social Media Insider, LLC 2100 M. Street NW Suite #170-242 Washington, DC 20037, USA Tel: +1-202-684-6207
012715US