longrea.ty.comluxury MarketIng that gets results

our marketing works - the proof is in the numbers. long realty sales associates sell more luxury real estate in tucson than all other companies combined. no other real estate company in tucson can claim these kinds of results.

long realty sales associates work with the largest pool of affluent buyers in southern arizona. that kind of opportunity, combined with proven marketing strategies, dedication to the highest levels of service and global exposure from luxury Portfolio International give you the best opportunity to successfully sell your luxury property.

trust the sale of your luxury property to long realty Company.

Data obtained 5/3/12 from tarMls using Brokermetrics software for all closed residential sales units $800,000 or above between 01/01/12 – 04/30/12 and is deemed to be correct

Long reaLty

soLd over

$146 MiLLionin tucson Luxury reaL estate

in 2011

Tucson luxury market share

longrealty.com

8.3%

Coldwell BankerResidentialBrokerage

4.8%

Russ LyonSotheby's Int

Realty

2.4%

Lynn KlineRealty, Inc.

1.2%

Tierra AntiguaRealty

1.2%

Keller WilliamsSouthernArizona

Long RealtyCompany

72.6%

longrea.ty.comlong realty - the luxury BranD of southern arIzona

long realty sells more luxury real estate in tucson than all other companies combined. affluent buyers associate our branding and marketing campaigns with luxury, attracting the right kind of buyer for your unique property.

so whether it’s the sign in front of your property, a website experience or an advertisement in the arizona Daily star, your property will be wrapped in a luxury themed message and targeted to the right audience, with the kind of exposure only long realty can deliver.

Long Realty sells more luxury real estate in Tucson

longrealty.com

longrea.ty.comP o w e r f u l l o C a l B r a n D , g l o B a l P r e s e n C e

long realty is an established leader and has a reputationfor its expertise in representing the finest homes insouthern arizona.

a powerful local brand, long realty was also chosen to represent leading real estate Companies of the world,® a 48-year-old “by-invitation” global network responsible for more transactions each year than any other real estate network.

our affiliation with this powerful organization gives us strong connections to well respected firms in over 30 countries and the benefit of a referral program that makes over 40,000 client introductions each year – more than any other real estate organization. this relationship give our properties additional global exposure and has proven to be a beneficial source of buyers.

international relationships

longrealty.comMORE U.S. HOME SALES VOLUME IN 2011 THAN ANY NATIONAL REAL ESTATE BRAND Volume shown in billions of dollars

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2011 production.

Leading

Real E

state Com

panies of the W

orld®

250

200

150

100

50

0

$235

$157

$106$101

$85

$46

$26 $21$17

$9

$166

Leading Real Estate Companies of the World®

Coldwell Banker RE/MAX Prudential Keller Williams Century 21 Sotheby’s Real Living ERA Realty Executives Better Homes & Gardens

longrea.ty.comu n P r e C e D e n t e D g l o B a l e x P o s u r e

luxury Portfolio InternationaltM is a unified collection of the world’s most experienced, respected and well-known experts in luxury real estate. founded in 2005 to market luxury homes to the increasingly savvy affluent consumer, we utilize a sophisticated mix of online and offline media to position homes so that they receive maximum exposure to buyers currently in the market, and consumers not actively searching, but who may be interested when presented with a fine property active on the market.

luxury Portfolio markets over 25,000 properties annually in prestigious publications, and on our award-winning website luxuryportfolio.com. the collection of properties is unmatched globally and is the largest network of premier independent brokers – representing luxury properties all over the world.

the world’s greatest collection of magnificent homes

longrealty.comtotal global properties

n LuxuryPortfolio.comn SothebysRealty.comn ChristiesGreatEstates.comn ColdwellBankerPreviews.com n KnightFrank.com n MayfairInternational.com

11500

9000

7500

6000

4500

3000

1500

0

11594

10072

4671

7498

4238

2523

source: Mintel International

website survey 1.10.11.

longrea.ty.comP o w e r f u l w o r l D w I D e n e t w o r k I n g

we understand the demands on affluent consumers to change locations more frequently and they often purchase homes in multiple destinations. In order to market your property effectively, we are connected to over 550 top local brokerages in over 30 countries through our relationship with leading real estate Companies of the world.® Because each firm is held to a high standard of performance, and measured each year, this powerful network participates in more transactions than any other national franchise organization and/or global real estate organization.

we benefit from the ability to market your property on a global basis, and the introductions we regularly receive from qualified buyers. a number of these firms specialize in luxury enclaves and we share a special relationship with them through luxury Portfolio International™ which represents only the finest properties with a highly customized marketing program.

the right connections

longrealty.comAustrAliA

BAhAmAs

Belgium

CAnAdA

CAymAn islAnds

ChinA

Fiji

FrAnCe

germAny

itAly

mexiCo

new ZeAlAnd

PortugAl

south AFriCA

sPAin

switZerlAnd

united Kingdom

longrea.ty.comexPansIve onlIne reaCh

long realty gives you maximum reach to potential buyers for your luxury property. our online strategy promotes your property, with in-depth property information, a video tour and multiple photos, on a portfolio of websites designed to target a global pool of affluent buyers.

luxuryPortfolio.com

longrealty.com

azluxuryProperty.com

luxuryrealestate.com

wsJonline.com

leadingre.com

realtor.com

trulia.com

zillow.com

youtube.com

frontDoor.com

realestate.yahoo.com

openhouse.com

targeting affluent buyers throughout the world

longrealty.comreal estate seareal estate se rch

REALTOR.com

LongRealty.com

My Website

longrea.ty.comPowerful onlIne exPosureweB, soCIal MeDIa, DIgItal MarketIng

we achieve thousands of page-one positions on google through our extensive search engine and social media strategies – placing us in front of today’s sophisticated consumers searching for high-end properties online. our award-winning website, luxuryPortfolio.com, markets 25,000 homes each year and represents more $1 million properties than any other network.

each property is translated to nine languages and 60-plus currencies which results in consumers visiting the site from almost every country on the planet each month. and it’s not just any consumer visiting the site – a typical visitor to luxuryPortfolio.com has a household income of $1.29 million, owns a primary home valued at more than $3.8 million and a secondary home valued at more than $4 million.

technology driven

luxuryportfolio.com/blog

longrealty.com

longrea.ty.comw e D e l I v e r s t r at e g I C M a r k e t I n g ta r g e t e D , I n t e g r at e D , M e a s u r e D

our marketing campaign goes beyond the norm of local marketing – it gives your property exposure to a multifaceted audience of affluent consumers all over the world. your property will be showcased on the prestigious wall street Journal online edition, hgtv’s real estate portal, frontDoor.com, Countrylife.com, several international partner websites, and leadingre.com – the exclusive property search of from leading real estate Companies of the world.®

our print campaign targets 47 million affluent consumers annually. our research has shown that publications with high net-worth consumers like Business Week, Luxe Interiors+Design, Opera News, Unique Homes Magazine, Veranda, and The Wall Street Journal drive qualified prospects to our website where they will spend 15-18 minutes studying compelling properties. you’re in the right Place

experience our standard of excellence

longrealty.com

longrea.ty.comwe show you resultsMarket aCtIvIty rePortIng

our luxe analytics™ program provides a comprehensive report which tracks online activity of potential buyers who are viewing your property. we monitor their location, both domestic and international, language and preferred currency. In order for us to gauge market response to your home, it is critical to understand the number of online consumer interactions with your property. this allows you to make informed decisions and maximize your options when you receive offers from interested parties.

providing essential information

longrealty.com