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MKT & MOBILE COMMERCE GLOBAL MARKET SESSION THEMATIC APPS SESSION

APP CIRCUS

APP CLOUD

HTML5 WORKSHOP

Tuesday 15th

Auditorium: 9:10h-10:20h Auditorium: 9:00h-10:15h Auditorium: 15:15h-17:00h

Auditorium: 10:20h-11:10h

Lunch-Networking 14:15h-15:15h

Networking Coffee 11:10h-11:30h

Auditorium: 11:35h-11:50h

Auditorium: 11:50h-14:15h

Mr. Dionís GuzmánCatalonia ManagerMMAwww.mmaspain.com

Mr. Nicolás AmadoRegional Sales Director España, Portugal and Latin AmericaBrightcovewww. Brightcove.com

Mr. Hernán AlijoCommunity & Marketing ManagerIntel AppUp Developer Programwww.intel.com

Mr. Fernando Kanacri Marketing ManagerNokiawww.nokia.es

Mr. Francisco Rueda ÁlvarezCTO Genera Interactive Genera Interactivewww.generainteractive.com

Mr. Antonio SánchezMobile Marketing DirectorElogia www.elogia.net

Mrs. Sulamita GarciaTechnical Marketing Intel AppUp Developer Programwww.intel.com

Mr. José DomínguezHead of Relationship ManagementPayPalwww.paypal.es

Carlos Andrea SánchezGlobal Marketing ManagerGroupaliaes.groupalia.com

Mr. Andrés Leonardo Martínez Marketing Manager LatamBlueviawww.bluevia.com/en

iOS WORKSHOP Agora room: 15:30h-16:15h

Mr. Javier SánchezChief iOS Developer Slash Mobility www.slashmobility.com

APP CLOUD WORKSHOP Auditorium: 15:30h-16:15h

ANDROID WORKSHOPAuditorium: 16:15h-17:00h

Mr. Fernando Cejas CTO fastDovewww.fastdove.com

Mr. Fernando GarciaLeader DeveloperfastDove www.fastdove.com

Mr. Mariano Contreras Director Mobile Leadership Iniciative www.mobileleadership.mx

Mrs. Haru Yamasaki Director TechBA www.techba.com

Mr. Albert GarciaQvemos DirectorVerticeINwww.verticein.com

Networking Coffee 11:15h-11:45h

KEYNOTE SPEAKERAFRICAN OVERVIEWAuditorium: 11:45h-12:35h

Mr. Erik HersmanFounderNairobi’s Innovation Hub www.ihub.co.ke/pages/home.php

NEWS OF THE MOBILE APPS SECTOR BY “LACAIXA” & AWARDS CEREMONY FINAPPSPARTYAuditorium: 12:35h-13:10h

Mr. David UrbanoMobile Director “e-laCaixa”www.lacaixa.es

Mr. Michael KapplerDirector of Consulting Department & PartnerIVC International Venture Consultantswww.ivc.es

Mr. Jesús CuestaDirector of Business DevelopmentWorldnet 21www.worldnet21.com

Mr. Eial BluerFounder PartnerSefarad Consultingwww.sefarad.com.es

GAMING:

Mrs. Clara MartínCEOCirkanawww.cirkana.com

Mr. Manuel CasalsFounder “JoSócAquí” D’Artagnan consultoria S.L.www.josocaqui.cat

INTERACTIVE GEOLOCATION:

Mr. Gustavo González Project ManagerAccesowww.acceso.com

Mr. Mateu CostaEditorial ResponsiblePlanetawww.planeta.es

CONTENTS:

Mr. Pere TorrentsHead of Mobile Softonic.comwww.softonic.com

APPS DISTRIBUTION:

Mrs. Cristina MartínezBusiness developerEvermindwww.evermind.com

Mr. Òscar CarrióCEOKIRUBSwww.kirubs.com

SALES MANAGEMENT & SOCIAL NETWORK:

Mr. Robert MuletMarketing and Sales Manageryuilop S.Lyuilop.com/es

MOBILE COMMUNICATIONS:

Mr. Francisco José MartínezCofounderSAURIONwww.saurion.com

MARKETING:

Mr. Luis Diéguez RodríguezFounder&CEOsupertrupperwww.supertruper.com

E-COMMERCE:

Mrs. Melanie EndresSales DirectorCode Factory S.L.www.codefactory.es

Mr. Víctor Torres Padrosa Researcher and ProfessorUniversitat de Gironawww.udg.edu

Mr. Víctor Bautista BermúdezFounderThe Project Working on solutions S.L. www.socialdiabetes.com

E-HEALTH:

Wednesday 16th

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Mr. Maurici GarciaMobility & Energy Business ManagerBarcelona Digital Technology Centrewww.bdigital.org

Mrs. Beatriz DomènechHead of innovationBarcelona Digital Technology Centrewww.bdigital.orgM

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INSTITUTIONAL CEREMONY

SOLOMOVI: APPS AND THE FUTURE OF CONTENT, BUSINESS AND COMMUNICATION

KEYNOTE SPEAKER

Auditorium: 13:10h-14:15h

Mr. Antoni MassanellPresidentBarcelona Digital Technology Centrewww.bdigital.org

Mr. Gerd LeonhardMedia Telecom & TIC FuturistThe Futures Agencywww.thefuturesagency.com

Mrs. Eulàlia RipollEvent DirectorGSMC Event Project Managementwww.gsm.org

Lunch-Networking 14:15h-15:15h

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NEWS OF THE MOBILE APPS SECTOR Auditorium: 10:15h-11:15h

Mr. Mario Yáñez Director of Bank SolutionsTecnocomwww.tecnocom.es

Mr. Carles FraderaGeneral ManagerBarcelona Digital Technology Centrewww.bdigital.org

Mr. Andrés Leonardo Martínez Marketing Manager LatamBlueviawww.bluevia.com/en

Mr. Albert CuestaIT Journalist, Analyst and Translatorwww.albertcuesta.com

Mr. Nicolás AmadoRegional Sales Director España, Portugal and Latin AmericaBrightcovewww. Brightcove.com M

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appsbdigital

Congress15th - 16th NovemberCOSMOCAIXA

www.bdigitalapps.com

Useful Information

BDigital Apps is the premiere spanish congress on applications for mobile devices. It aims to pro-mote one of the sectors that currently generates more business and has better growth prospects for the coming years: mobile applications. It is organised by Barcelona Digital Technology Centre.

WHAT IS BDIGITAL APPS?

2nd edition 2011BARCELONA

About Barcelona Digital

Program

Tuesday 15th November

COSMOCAIXA AUDITORIUM COSMOCAIXA AUDITORIUM

Wednesday 16th November

08:3009:00

09:0509:10

09:1010:20

10:2011:10

Registrations Registrations

WelcomeMKT & MOBILE COMMERCE

Moderated by MMA (Mobile Marketing Association)

Nokia / Bluevia / Paypal / Elogia / Groupalia

GLOBAL MARKETMEXICAN CASE

Mobile Leadership Iniciative-FUMEC IVC (International Venture Consultants)

Best practices:Worldnet21

BARCELONA DIGITAL TECHNOLOGY CENTRE

WHAT VALUE DO WE BRING TO YOU?

Barcelona Digital Technology Centre (BDigital) is an advanced technology centre specialised in the application of Information and CommunicationTechnologies (ICTs) in the fi elds of Healthcare; Security; Mobility and Energy; and Food and Environment.

Barcelona Digital is one of the six advanced technology centres of the TECNIO network, which encom-passes more than 100 agents in applied research and technology transfer.

We are a team of expert researchers and developers to cover your R&D&I outsourcing needs.

We listen to and analyse your needs and offer you solutions designed to fi t your requirements.

We provide solutions with high added value and apply innovative project management methodologies to optimize resources and time.

We provide R&D&I outsourcing, technology dissemination services and specialised training.

We participate actively in national and international research programmes.

We are a reference platform for creating, organising and holding all sorts of ICT related events.

We collaborate closely with research centres and local administration.

We offer an extensive network of contacts including institutions, companies, university research groups and scientifi c centers. All of them bring international expertise to always fi nd the optimal combination of experience and knowledge in the search for new technological applications to improve your business.

LARGE TECHNOLOGICAL CAPACITY

CUSTOMER ORIENTATION

METHODOLOGY AND EXCELLENCE IN EXECUTION

NETWORKING

KEYNOTEAFRICAN OVERVIEW

Erik HersmaniHub’s founder

Nairobi’s Innovation Hub

NEWS OF THE MOBILE APPS SECTOR Bluevia

TecnocomBarcelona Digital Technology Centre

“LA CAIXA” NEW PRODUCTS PRESENTATION AND AWARDS CEREMONY

FinAppsParty

APP CIRCUS

www.appcircus.com

APP CLOUD

BrightCove

WORKSHOPHTML5

Intel

WORKSHOPiOS

Slash Mobility

WORKSHOPAPP CLOUD

Brightcove

WORKSHOPANDROID

fastDove

11:1011:30

11:3511:50

11:5014:15

14:1515:15

15:3016:15

16:1517:00

08:3009:00

09:0010:15

10:1511:15

11:1511:45

11:4512:35

12:3513:10

13:1014:15

14:1515:15

15:1517:00

Organised by Platinium sponsor

Silver sponsorSilver sponsor Institutional sponsorInstitutional sponsor

Gold sponsors

Organised by

Break - Coffee

Break - Coffee

Lunch - Networking Lunch - Networking

INSTITUTIONAL CEREMONY

Barcelona Digital Technology Centre GSMA

KEYNOTE SPEAKER Gerd Leonhard

Media, Telecom & TIC Futurist

THEMATIC APPS

Gaming VerticeIN (Qvemos App)Interactive Geolocation Cirkana (Experiential Gincanas) / D’Artagnan Consultoria (Jo sóc aquí - I am here)Contents Planeta (Interactive story) / Acceso (Acceso 360)Health Universitat de Girona (TAM-TAM Telemedicine Assistance) CodeFactory (Mobile Accessibility) / The Project Working on Solutions (Social Diabetes)Apps’ Distribution Softonic (Traditioanl and alternative channels) Sales Managamente & Social Networks Evermind (Sales social CRM) Kirubs (Eventy)Mass-consumption Marketing Saurion (QR and cloud applications)Mobile Communications Yuilop (Yuilop APP)eCommerce Supertrupper (scan, compare and buy)

Gold sponsors

FinAppsParty11th -12th NovemberMEDIA-TIC

Platinium sponsor

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BDigital Apps 2011 is an event created by Barcelona Digital Technology Centre.

For more information please get in contact with the Promotion, Dissemination and Training Department by phone: +34 93 553 45 40 or email: info@bdigitalapps.com

BDigital Headquarters:Barcelona:Barcelona Digital Technology CentreRoc Boronat 117, 5th fl oor MediaTIC Building08018 Barcelona SpainPhone: (+34) 93 553 45 40

Lleida:Barcelona Digital Technology CentreScientifi c and Technological Agro-food ParkGardeny Park, ICT Building25003 Lleida SpainPhone: (+34) 973 19 36 60

Girona:Spurna / Narcís Monturiol BuildingScientifi c and Technological Park of the Girona UniversityEmili Grahit 91, 17003 Girona (Spain)Phone: (+34) 972 41 64 78

CONTACT

FinAppsParty is a 24 hour marathon to develop mobile applications for fi nancial services under the BDigital Apps congress. It is organised by Barcelona Digital with the collabo-ration of “la Caixa”. This fi rst edition was celebrated last 11th-12th November 2011.

FinAppsParty’s aim is to reward the most innovative apps’ prototypes which provide new fea-tures, benefi ts, originality in graphic design, navigation, usability, etc. in the fi eld of fi nancial services.

The prizes will be given on November 16th during BDigital Apps congress. The best 5 apps will each receive 2.000 euros.

WHAT IS FINAPPSPARTY?

FOLLOW OUR 2.0 CHANNELS

#bdigitalapps / #fi nappsparty

check in BDigital Apps

bdigital channel

BDigital Apps