tuesday, may 12, 2020 · 2020-03-16 · 3:00 pm-3:50 pm breakout influencer marketing strategies...

Tuesday, May 12, 2020 6:00 PM-8:00 AM Opening Reception Wednesday, May 13, 2020 8:30 AM-8:45 AM General Conference Welcome Mark Pillsbury, President, Sail America 8:45 AM-9:45 AM General Inclusion Marketing: Strategies for Fostering a More Diverse Audience Keynote: Roger Mader, Ampersand, former acting CMO, Subway 9:45 AM-10:45 AM General Top 3 Hot Buttons for Small Businesses: Tips and Strategies for Success Rieva Lesonsky, SmallBizDaily 10:45 AM-11:00 AM Coffee Break 11:00 AM-11:50 AM Breakout Nuts and Bolts of Inclusion Marketing Roger Mader, Ampersand 11:00 AM-11:50 AM Breakout Demystifying Key Tax Laws for Cost Savings: It’s All About Planning James Eaton, S,C&H Group 11:50 AM-1:00 PM Lunch 1:00 PM-1:55 PM General The Southwest Way: Do the Right Thing Colette Williamson, Southwest Airlines 2:00 PM-2:50 PM Breakout Hiring, Onboarding, Engaging and Retaining the Next Generation Team Member Colette Williamson, Southwest Airlines 2:00 PM-2:50 PM Breakout Attracting, Engaging and Retaining New Clients Rieva Lesonsky, SmallBizDaily 2:50 PM-3:00 PM Refreshment Break 3:00 PM-3:50 PM Breakout Inﬂuencer Marketing Strategies and Best Practices for Any Budget Terese Kerrigan, Travelopia 3:00 PM-3:50 PM Breakout The State of the Sailing Industry: A Snapshot of Industry Data Sally Helme, Cruising World Magazine 4:00 PM-5:00 PM Breakout Chasing the Cup and the NYYC American Magic Tucker Thompson/Terry Hutchinson, The NYYC Magic/AC 5:00 PM-6:30 PM Reception and Rafﬂe 6:30 PM Dinner on Your Own Thursday, May 14, 2020 8:30 AM-8:45 AM General Conference Welcome Mark Pillsbury, President, Sail America 8:45 AM- 9:45 AM General Tolerating and Reducing Stress & Anxiety: Science-Based Principles for Performance and Life Keynote: Tim Herzog, EdD, LCPC, CMPC, BCB, Human Performace Resource Center 9:45 AM-10:00 AM Coffee Break 10:00 AM-11:00 AM General Facing the Legacy Fleet: Sustainable Solutions for End-of-Life Fiberglass Boats Tyson Bottenus/Evan Ridley, Oceana/RIMTA 11:00 AM-12:00 PM General/Panel How to Attract and Reach the Community/Non-Conventional Sailor Panel of Industry Professionals 12:00 AM-12:15 PM General Conference Wrap-Up Mark Pillsbury, President, Sail America Click each session title, for seminar descriptions and speaker information.

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Page 1: Tuesday, May 12, 2020 · 2020-03-16 · 3:00 pm-3:50 pm Breakout Influencer Marketing Strategies and Best Practices for Any Budget Terese Kerrigan, Travelopia 3:00 pm-3:50 pm Breakout

Tuesday, May 12, 2020 6:00 pm-8:00 am Opening Reception

Wednesday, May 13, 2020 8:30 am-8:45 am General Conference Welcome Mark Pillsbury, President, Sail America

8:45 am-9:45 am General Inclusion Marketing: Strategies for Fostering a More Diverse Audience Keynote: Roger Mader, Ampersand, former acting CMO, Subway

9:45 am-10:45 am General Top 3 Hot Buttons for Small Businesses: Tips and Strategies for Success Rieva Lesonsky, SmallBizDaily

10:45 am-11:00 am Coffee Break

11:00 am-11:50 am Breakout Nuts and Bolts of Inclusion Marketing Roger Mader, Ampersand

11:00 am-11:50 am Breakout Demystifying Key Tax Laws for Cost Savings: It’s All About Planning James Eaton, S,C&H Group

11:50 am-1:00 pm Lunch

1:00 pm-1:55 pm General The Southwest Way: Do the Right Thing Colette Williamson, Southwest Airlines

2:00 pm-2:50 pm Breakout Hiring, Onboarding, Engaging and Retaining the Next Generation Team Member Colette Williamson, Southwest Airlines

2:00 pm-2:50 pm Breakout Attracting, Engaging and Retaining New Clients Rieva Lesonsky, SmallBizDaily

2:50 pm-3:00 pm Refreshment Break

3:00 pm-3:50 pm Breakout Influencer Marketing Strategies and Best Practices for Any Budget Terese Kerrigan, Travelopia

3:00 pm-3:50 pm Breakout The State of the Sailing Industry: A Snapshot of Industry Data Sally Helme, Cruising World Magazine

4:00 pm-5:00 pm Breakout Chasing the Cup and the NYYC American Magic Tucker Thompson/Terry Hutchinson, The NYYC Magic/AC

5:00 pm-6:30 pm Reception and Raffle

6:30 pm Dinner on Your Own

Thursday, May 14, 2020 8:30 am-8:45 am General Conference Welcome Mark Pillsbury, President, Sail America

8:45 am- 9:45 am General Tolerating and Reducing Stress & Anxiety: Science-Based Principles for Performance and Life Keynote: Tim Herzog, EdD, LCPC, CMPC, BCB, Human Performace Resource Center 9:45 am-10:00 am Coffee Break

10:00 am-11:00 am General Facing the Legacy Fleet: Sustainable Solutions for End-of-Life Fiberglass Boats Tyson Bottenus/Evan Ridley, Oceana/RIMTA 11:00 am-12:00 pm General/Panel How to Attract and Reach the Community/Non-Conventional Sailor Panel of Industry Professionals

12:00 am-12:15 pm General Conference Wrap-Up Mark Pillsbury, President, Sail America

Click each session title, for seminar descriptions and speaker information.

http://www.sailamerica.com/events/roger-mader/

http://www.sailamerica.com/events/rieva-lesonsky/

http://www.sailamerica.com/events/roger-maderbreakout/

http://www.sailamerica.com/events/james-eaton/

http://www.sailamerica.com/events/colette-williamson/

http://www.sailamerica.com/events/colette-williamsonbreakout/

http://www.sailamerica.com/events/rieva-lesonskybreakout/

http://www.sailamerica.com/events/terese-kerrigan-/

http://www.sailamerica.com/events/sally-helmebreakout/

http://www.sailamerica.com/events/tucker-thompson/