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10/1/2013 Q4 SELENA GOMEZ CONTENT CALENDAR 3

TUESDAY, OCT 1 looks

WEDNESDAY, OCT 2 Vs. Footwear

THURSDAY, OCT 3 Footwear

FRIDAY, OCT 4 Shout outs/ Ecomm/Playlist

SATURDAY, OCT 5 Campaign ATL Image

SUNDAY, OCT 6 Footwear Zoom

MONDAY, SEP 30

Copy: Never ending style. Get the look {link} Articles: STUDDED SWEATER D86830, SKIRT D86829, V RACER Q38992

Copy: NEO Shoe Showdown SKNEO Classic Chukka vs BBNEO Hoops Cats mid Articles: SKNEO CLASSIC CHUKKA Q26426, BBNEO HOOPS CATS MID Q26446

H10027_Key_Product_Footwear_Q26281_1.jpg Copy: New from the Selena Gomez x NEO Collection Ready and waiting for you. Articles: V RACER Q38992

Copy: It’s Friday, I’m feeling FREE!

Ecomm DRESS D86825

Copy: What does your closet need? This little black dress, of course. Get the latest from Selena’s NEO Collection {link}

Copy:

The New Selena x NEO Collection is here.

H10027_Key_Product_Footwear_Q38967_2.jpg Article # HOOPS FRINGE Q38967 Copy: Perfect for fighting that Ocotober chill. The new Selena Gomez x NEO high tops are in.

Copy: #adidasNEO and show us how you style your NEO. Follow us on Instagram @adidasneolabel

10/1/2013 Q4 SELENA GOMEZ CONTENT CALENDAR 4

TUESDAY, OCT 8 looks

WEDNESDAY, OCT 9 Vs. Footwear

THURSDAY, OCT 10 Footwear

FRIDAY, OCT 11 Shout outs/ Ecomm/Playlist

SATURDAY, OCT 12 Campaign ATL Image

SUNDAY, OCT 13 Footwear Zoom

MONDAY, OCT 7 Instagram

Copy: Can’t get enough? Get your daily dose. Follow us on Instagram @adidasneolabel

Copy: don’t miss a thing, hit play. Subscribe to our Youtube channel @adidasneolabel

Articles: KNIT SWEATER D89338, STUDDED SWEATPANTS D86832, HOOPS FRINGE Q38967 Copy: Dance class or lazy Sunday, style guaranteed. Get the look {link}

Copy: NEO Shoe Showdown SKNEO Classic Chukka vs SKNEO Classic Articles: SKNEO CLASSIC CHUKKA Q38643, SKNEO CLASSIC Q26213

H10027_Key_Product_Footwear_Q38967_2 Copy: Be cozy from head to toe. The Selena Gomez x NEO high top completes the look. Articles: HOOPS FRINGE Q38967

Copy: Fridays are for friends.

Ecomm: STUDDED SWEATER D86830

Copy:Heat things up with this studded sweater. Get the latest from Selena’s NEO Collection {link}

Copy: Get it before it’s gone. The latest Selena x NEO Collection

H10027_Key_Product_Footwear_Q38991_1 Article # ARCTIC MID BOOTS Q38991 Copy: Fight the elements in the new Selena Gomez x NEO gear

10/1/2013 Q4 SELENA GOMEZ CONTENT CALENDAR 5

MONDAY, OCT 14 Instagram

Copy: We want to see more from you! #adidasneo Follow us on Instagram @adidasneolabel

Copy: Catch it all here, first! Subscribe to our Youtube channel @adidasneolabel

TUESDAY, OCT 15 looks

Articles: FAUX FUR VEST D86833, DRESS D86825, WEDGE Q38977 Copy: Take your look from day, to night. Get the look {link}

21/06/2013 FOOTER 6

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21/06/2013 FOOTER 11

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Katja Fiebig / Global Brand Marketing NEO

adidas AG Adi-Dassler-Straße 1

91074 Herzogenaurach

21/06/2013 FOOTER 14