Turbocharge your MarketoTarget Inbound Prospects in Real-time

Real-time B2B Personalization

• Segment inbound prospects in real-time based on:

• Auto-engage segmented prospects with personalized content or calls-to-action while onsite and in context, even if they are anonymous

Leverage digital body language and lead data to engage prospects with personalized content and calls-to-action to accelerate customer acquisition.

Nurture your prospects while online and attentive

Accelerate the customer acquisition process

Increase content ROI and reduce cost per lead

Why Real-time B2B Personalization?

Real-time B2B Personalization

Website

Step 1 Identify Digital Body Language Discover Visitor Data

Step 3• Engage Prospects in Real-time with

Personalized Content• Auto-tune to Optimize Conversions

Step 2• Gather Marketo Lead Data

Personalization Engine

Real-time Personalization Use Cases

Persona Based Marketing Give targeted prospects the content they want, at the right

time.

Account Based Marketing Not One-Size-Fits-All. Target based on: Industry, Revenue and Named

Account.

Customer Journey Nurture prospects based on their stage in the buying cycle or

product interest.

Persona Based Marketing in Action!

Campaign Example

Targeting CMOs Searching for“ Insightera Account Based Marketing ”

Step 1: Create Target Segment

See It in Action!

Step 1: Create Target Segment

See It in Action!

See It in Action!

Step 1: Create Campaign

• Target Key Accounts using Account-Based Marketing: Present high-value accounts with personalized content to attract, nurture and convert.

• Boost Conversion Rates: Insightera learns which content and Calls-to-Action convert more and auto-tunes your campaigns for optimal results.

See It in Action!Step 1: Create Campaign

Targeting CMOs Searching for “Insightera Account Based Marketing”

See It in Action!

Targeting CMOs Searching for “Insightera Account Based Marketing”

See It in Action!

Before: Standard Content

See It in Action!

See It in Action!After: Targeted Content

Conversion data updated in Marketo

John Mayer jmayer@... Conversion ABM + CMOs

See It in Action!

Thank You!

Want to learn more?