tuuli aalto-nyyssönen - don't be too abstract. get the courage to be unfinished. mindtrek 2016
TRANSCRIPT
Don’t be too abstract. Get the courage to be unfinished. Tuuli Aalto-Nyyssönen, Mindtrek IoT Event 17.10.2016
PROTO-TYPES
@turkutuuli
SERVICE DESIGNER
INFORMATION ARCHI-
TECTURE
USER TESTING
DIGITAL DESIGN OVER 15 YEARS
WORKSHOPS
CUSTOMER JOURNEY MAPPING
FUTURE STUDIES
UI DESIGN
OWNER APP DEV USER SERVICE APP
OWNER
APP DEV
USER SERVICE
APP
BETTER USER EXPERIENCE IS CREATED WHEN ALL OF THESE ELEMENTS REVEAL THEM SELVES AND UNDERSTAND EACH OTHER.
Don’t be too abstract. My service design rule #1:
Paint a picture. Tell a story.
0 min
Peter has a small company called Road Light House. He delivers GPS Led light Road Cones. They work with solar
energy.
Peter is having his morning coffee. Suddenly his phone
starts to beep. Two cones have a misfunction somewhere.
15 sec
He quickly manages to locate the right road work. It seems
two cones have lost connection. Usually this
happens when a car hits the cone. Peter decides to activate
a safety error message.
30 sec
He knows there are five extra cones in the storage at the road work site. The safety
error message also helds a detailed information about this
fact.
45 sec
60 sec
His phone beeps again. Two new cones have been replaced on the road work site. It’s now
safe to drive again. Safety error message has been
cleared by the road work site workers.
Story is a visual support that facilitates understanding
Actor Goal Motivation
Touchpoints Flow
Customer journey map
Make things concrete.
Abstract
Concrete
Patterns
Patterns
Prototype!
Cones in site storage
Safety error! Helsinki Airport / teknikontie / site 138
Send safety error message
Cones in site storage
Safety error! Helsinki Airport / teknikontie / site 138
Send safety error message
PowerPoint
Get the courage to be unfinished.
My service design rule #2:
…just around the corner.
Idea!
The next great idea is just around the corner.
Failure
Mhhh.... But wait! It might also be a failure!?
?
Panic and stress is always a good option!
Or… If you don't see it it doesn't exist? Right.
Failure
Failure Idea!
But actually failure is not a bad option when taking small steps.
Paint a path and take small steps.
Summary…
Don’t be too abstract.
Get the courage to be unfinished.
AMBIENTIA, ambientia.fi
Service Desk: +358 290 010 500
TUULI AALTO-NYYSSÖNEN
Service Designer
+358 443314648
@turkutuuli
www.ambientia.fi