tv consumption is booming thanks to catch-up & non-linear viewing
TRANSCRIPT
Sahar BagheryDirector of Global Research & Contents Strategy
OTT SERVICES, CATCH-UP TV, ONLINE PLATFORMS: WHAT ARE THE NEW PERSPECTIVES FOR EUROPEAN DRAMA DISTRIBUTION?
April, 20th 2016
ABSTRACT
1Viewing usages in mutation
The challenge of other screens
Consumption of TV programs and video online is booming
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 3
Source: CMF/MTM – Keytrends CMF 2016
60%
of the 18-34 have watched an entire TV program
online in the past month
Source: Comscore – 2015 Digital Future in Focus (December 2014)
of the 13+watch online video at least once a month
86%
watch online video every day52%
Source: Médiamétrie Global TV – April/June 2015
of Internet users 15+ watch TV programsonline every day
6%
+50%
Linear broadcasters adapt to non linear consumption
Before: preview before linear broadcast
UK FRA+50%vs prime 4+ (ITV2)
TV premiere
ITV player: All episodes
TV premiere Online premiere
TV premiere On-demandAll episodes
3.99€/month
Shows available7 days before TV launchwith premium upgrade
UK
SWE / USA TV premiere (Kanal 5)
Online premiere(HBO Nordic)
GER
NLD
ITV Studios
Red Arrow International
Federation Entertainment
MGMStarz
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved
2From a diversification of distribution to a variety of contents
From a diversification of distribution to a variety of « glocal » contents
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 6
APPLE MUSIC
SNAPCHAT
PLAYSTATION NETWORK
VITAL SIGNS
SHIELD 5
February 2016
SNAPPERHERO
POWERS
The leisure sphere converges towards fiction