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3 Types of TV scheduling

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3 Types of TV scheduling

Inheritance – scheduling a new programme after a

popular programme un the hope it inherits some of the

audience

Pre-Echo- scheduling a programme before a popular programme in the hope that

people tune in earlier and see the end of the new programme

and like it then watch it the next time it is on.

Hammocking – scheduling a programme between two popular programmes so it

benefits from both

Some channels also sometimes reply on

Channel Loyalty, which is when an audience will stick with one channel all night, although this is much less common in recent years.

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