SPONSORSHIP & MEDIASPONSORSHIP & MEDIA

TVO FAMILYPROGRAMMINGTVO FAMILYPROGRAMMING

tvo.org

Recent highlights

BEAUTY AND THE BEASTTVOKIDS SUNDAY FAMILY MOVIE

THE FROG PRINCETVOKIDS SUNDAY FAMILY MOVIE

HOW THE EARTH CHANGED HISTORYTVO FAMILY FACTUAL

TVO FAMILY FACTUALMondays to Sundays at 7 pm

TVO opens new worlds in topics ranging from science and math to geography and history, We offer a selection of documentaries that the whole family will enjoy every night at 7 pm. The films tell compelling true stories that take viewers to exciting places near and far, shedding light on issues that take place in Canada and around the world.

TVOKIDS SUNDAY FAMILY MOVIESundays at 2 pm

TVOKids Sunday Family Movie bring Ontario families together in a fun and casual environment every Sunday at 2 pm. These carefully selected films provide families with the opportunity to share a quality viewing experience and are a great way to get parents and kids talking about some of the important issues and themes that the films explore.

TVO FAMILY PROGRAMMING

LOGO

$759 (GROSS)COST OF TVO BRAND COMMERCIAL MESSAGE (30 SECONDS)MON-SUN, 7-11 PM

BRAND COMMERCIAL MESSAGE RATE

• May be 15 or 30 seconds in length and include audio and video with text

• May identify business locations, contain telephone numbers, include products, brand names, service marks and logos; and show a product or service in use

• May not include prices, calls to action, inducements to buy, comparative claims or endorsements

• Will be packaged as opening and closing billboards to programs

• Appear between programs (programs are telecast without commercial breaks)

• Are limited in total to two minutes per hour

75,000TVO FAMILY FACTUAL AVERAGE AUDIENCE, 2+MON-SUN, 7-8 PM, FALL 2011

On-Air• 30 second Brand Commercial Messages • 5 second Brand Recognitions within TVO Family Factual and TVOKids Sunday Family Movie promotions

On TVO.org and TVOParents.com• Homepage and interior pages rotating Big Box ad• Brand Recognition on TVO Family Factual and TVOKids Sunday Family Movie promotional slides• Branded Content Integration

Marketing & Communications

Events

BRAND COMMERCIAL MESSAGES BRAND EXPOSURES & MESSAGING

(SOURCE: ONTARIO 2+, TVO+, BBM CANADA)

THE SPICE TRAILTVO FAMILY FACTUAL

HARRIET THE SPYTVOKIDS SUNDAY FAMILY MOVIE

THE WATER BROTHERSTVO FAMILY FACTUAL

HEIDI FOUR PAWSTVOKIDS SUNDAY FAMILY MOVIE

69,000TVOKIDS SUNDAY FAMILY MOVIE AVERAGE AUDIENCE, 2+SUNDAYS, 2-3 PM, FALL 2011

“Ultimately, the relationship between the viewer, the brand and the programme is crucial and the sponsorship bumper is the key component in facilitating the relationship between the facets. When these elements harmonize, the impact on the brand can be significant.” - thinkbox UK

LET TVO HELP YOU CREATECUSTOMIZED BRAND MESSAGING

TVO FAMILY EVENTS

SECRET MEDITERRANEANTVO FAMILY FACTUAL

PUSS IN BOOTSTVOKIDS SUNDAY FAMILY MOVIE

NATIONAL GEOGRAPHICTVO FAMILY FACTUAL

Beloved TVOKids host Gisèle travels to libraries across the province, encouraging young readers to check out her book of the month from the Big Backyard Book Club. The tour sets out to nurture a love of reading and literacy in kids and inspire families to read together.

TVOKids Live, also known as the TVOKids Don’t Sit Still Tour, has been taking its free, live stage show across the province for over ten years, with a message of healthy eating and regular exercise. The tour featurespopular TVOKids hosts who have performed over 300 shows in communities across Ontario. The message to kids is “get active, eat right and have fun!”

Every September TVO kick starts the school year at The Word On The Street Festival in Toronto, a day-long celebration of literacy and the written word. TVOKids offers literacy-themed activities and a live stage show with performances from the cast and characters from Gisèle’s Big Backyard and The Space.

READ WITH GISÈLE

TVOKIDS LIVE

THE WORD ON THE STREET FESTIVAL

TVO is Ontario’s public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. Our vision is to empower people to be engaged citizens of Ontario through educational media.

TVO is Ontario's non-profit public educational media organization.

TVOKIDS.COMTVOKids.com is an award-winning website that is home to over 170 educational games, over 4,500 videos and the TVOKids Homework Zone. It offers kids an impressive experience that Makes learning fun.

TVOParents.comTVOParents.com is an online community that offers advice, news, interactive tools, and the latest educational research. It’s all designed to help you help your kids succeed in learning, and in life. TVOParents.com was awarded Best Parenting Blog at the 2011 World Media Awards.

TVO.orgTVO.org is designed to engage Ontarians in the complex issues that define our province and our world. It offers more than 3,400 videos, including episodes of The Agenda with Steve Paikin, Allan Gregg in Conversation and Big Ideas, plus more than 150 full-length documentaries and more.

For more information about sponsorship, media opportunities and audience information contact:

tvo.org

TVO 2011 CORPORATE PARTNERS

For more information about sponsorship, media opportunities and audience information contact:

AMIT KUMARIASales Executive, Corporate Sponsorship, TVO416-484-2600 x2765 • akumaria@tvo.org

On AirCable ch. 2 (may vary in some areas) • Bell TV ch. 209Bell TV TVO HD ch. 1209 • Rogers TVO HD ch. 580 Rogers Anyplace TV Ch. 100 • Shaw Direct ch. 353

Websitestvo.org • tvokids.com • tvoparents.com

OnlineYahoo! • YouTube • Rogers-On-Demand-Online • iTunes

ConnectFacebook • Twitter

CONTACT TVO SPONSORSHIP WHERE TO FIND TVO

TVO is a nonprofit, registered charitable organization #85985 0232 RR0001 in Canada. TVO is a tax exempt entity under section: 501(c)3: Tax ID 75-185-0754. All financial contributions are tax-deductible as allowed by law.

Printed March 2012.