TVXperience 2013 Highlights

TVXperience World

July 16-17 in a hot and sticky New York City

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© 2012 Alan Quayle Business and Service Development

Dan gave an interesting presentation on extending Shazam into the TV World. This for me highlighted User Experience is not about all encompassing middleware (a

focus of many at the event) rather appropriate experiences around the core viewing experience of watching TV.

No hashtags, URLs, barcodes – simply press one button and be taken to the associated experiences – whether it be an advert or more info about a show.

USA Channel has been leading the multi-screen and interactive TV experimentation – and have some interesting figures on the impact in raising

viewership.

Has sync’ed content available through API for partners. Sync content can viewed live with the program or later recorded viewing.

For Psych’s 100 episode they ran a marathon event with sync’ed content and online viewing community events.

When watching TV the smartphone or tablet is the preferred device – and most people watched non-live.

Google has a long-run game on TV. When it all moves to the internet, they will be there as a gateway. Reddit and sites/apps (perhaps we should use the term sapps)

like GAG9 are increasingly being used for snack TV, while YouTube moves to longer form content.

Working with PayTV providers in having a YouTube channel. Virgin has supported OTT TV for years, with the BBC iPlayer. Proposition to customer is simply offering

them the richest content experience possible – which is why Netflix wins.

HTML5 requirement has stopped YouTube creating a channel on Roku. But that should change soon. Chromecast puts Google in direct competition to Roku.

Interesting mix of engagements versus ratings – clearly have a teen audience drives more check-ins than a mature audience

TV App Agency with their framework shows the North America market has been overpaying for their multi-screen applications.