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TRANSCRIPT
TWEET AND RETWEET:
AN INTRODUCTION TO TWITTER MARCH 29, 2015
WHAT WE’LL COVER…
• Introductions
• Ice Breaker
• Twitter Facts & Figures
• Purpose & Audience
• Content Strategy
• Success Metrics
• Inspiration
ICE BREAKER: #SWIMBIZSOCIAL
What’s your favorite and least social network and why in one word?
EXAMPLE: Instagram-photos. Twitter-scan news. #SwimBizSocial
TWITTER FACTS & FIGURES
The number of people using Twitter has
increased by more than 50 million in the past
year. The network now has over 270 million
active users.
The average Twitter user follows five or more
businesses. Over a third (37%) of Twitter users
will buy from a brand they follow.
About 56% of monthly active users in
Twitter are actually tweeting and the rest
are just lurkers.
About 63 percent of Twitter users regard
their smartphones as their primary tweeting
device
PURPOSE & AUDIENCE
What’s the purpose?
• Recruitment
• Promote successes (to whom?)
• Gather news and information:
-Create lists: athletes,
competitors
-Swimming publications
-Sports Illustrated
-USA Swimming
-SafeSport
• ???
What’s different about Twitter?
• Real Time
• More 1-1 interaction with other
organizations/clubs/community
partners
CONTENT STRATEGY
Tone: “news-y”
Frequency: depends on how you use it; match your purpose with the frequency; more acceptable to be “on” or “off”; can lay ground rules for what people can expect
Responsiveness: monitor for mentions of your club and relevant news articles; “favorite” and “rewteet” to engage
Tips:
• The more active you are, the more followers you’ll have
• What do people follow you for?
• Include short links
• Include photos
• Be responsive
• Recycle tweets
TWEET CHATS
SUCCESS METRICS
INSPIRATION: MESA YOUTH SPORTS • Mesa Youth Sports’ Twitter feed publishes
game/match information regarding K-8 athletics in the Mesa, AZ area.
• They are comprehensive: all sports and age groups are given equal consideration and coverage.
INSPIRATION: POSITIVE COACHING USA
• Positive Coaching USA make use of infographics, send users to their website as well as other sites with good content, and are willing to interact with users that mention them or ask them questions.
groundfloormedia.com | @groundfloorpr
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