tweeting about testing - zai divecha
TRANSCRIPT
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Tweeting about TestingHow under-served urban adolescents use social
media to communicate about sexual health
Zai DivechaYale School of Public Health
Planned Parenthood of Southern New England
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The Inspiration...
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Background• Strengths of GYT-Foursquare campaign:
– Encourages people to talk about STI testing– Influences norms and stigmas
• Questions:– What is the best way to reach teens? – How do teens talk about sex through social media?– Are they willing to share and receive sexual health info
through social media?
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Study Design• 94 participants recruited from CT OB/GYN
clinics as part of a larger study– Young couples who recently had a baby– Females 14-21, males 14+
• Computerized interview 6-12 ms postpartum– Cell phone and social media usage– Communication with friends about sexual health– Willingness to participate in social media-based
sexual health programs
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Why this Population?• Young urban minority adults at increased risk
for STIs and HIV• Young parents at high risk for STIs during
pregnancy and postpartum period– 29% of pregnant and parenting teens get an STI– Teen mothers twice as likely to get an STI as
compared to nulliparous sexually active peers
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DemographicsSex Female 53% Male 47%Race Black 46% Latino 38% White 13% Other 3%Age (M ± SD) 20 ± 3.4Household income (M) $14,000 Own a cell phone 93%
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How do you use your cell phone on a weekly basis? (n = 87)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Calls SMS MMS Internet Email Apps GPS
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Which social networks do you use?(n = 94)
0%
10%
20%
30%
40%
50%
60%
70%
80%
Facebook MySpace Twitter FacebookPlaces
Google Buzz GoogleLatitude
None
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p < .01 for all comparisons
Which sexual health topics do you discuss with friends?
0%
5%
10%
15%
20%
25%
30%
HIV/AIDS STIs Condoms Birth control STI testing Hooking up CheatingPercent who discuss topic "often" or "very often"
Close friendsCasual friends
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When you talk with your friends about sexual health, how do those conversations happen?
0%
10%
20%
30%
40%
50%
60%
70%
80%
In person Phone Text (SMS) Instantmessage
Email Socialmedia:private
message
Socialmedia: poston friend's
profile
Socialmedia:
public statusupdate
Close friendsCasual friends
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Willingness to share sexual health information through social media (n=94)
0%
5%
10%
15%
20%
25%
30%
35%
40%
Text sexual health tips tofriends
Share sexual health tipsover social media
Use geolocation app to"check in" at STI test
center
Share over social mediathat I had STI test
Percent who "agree" or "strongly agree"
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Preferred technologies for receiving sexual health tips (n = 94)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Text Email Social media:public status
update
Social media:post on own
profile
Social media:private message
Do not want toreceive tips
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Conclusions• Cell phones
– Everyone has one; smartphones fairly common• Social media
– Facebook– No geolocation
• Communication about sexual health– More often with close friends than casual friends– Prefer in-person, phone, and text; not social media
• Participation in social media-based programs– Not keen on sharing sexual health info via social media– Not keen on receiving sexual health info via social media– Prefer receiving info via text message and email
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Implications• Urban minority youth use smartphones and social
media • Privacy matters• If we do use social media, we need to be strategic:
– Platform– Goals– Structure of program
• Importance of staying current
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Thank You!• Trace Kershaw, Ph.D.
– PARTNRS Principal Investigator– Thesis advisor
• Anna Arnold, MPH– PARTNRS Project Coordinator
• Yale School of Public Health