twiplomacy 2014 presentation
DESCRIPTION
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.TRANSCRIPT
Twiplomacy 2014Burson-Marsteller, Geneva 25.06.2013
#Twiplomacy @Luefkens @BMdigital @Twiplomacy
83% of all governments have a Twitter presence
90 Foreign Ministries 65 Foreign Ministers
162 Heads of State & Government are on Twitter
3
How World Leaders Connect on Twitter
4
How World Leaders Connect on Twitter
5
How World Leaders Connect on Twitter
6
How World Leaders Connect on Twitter
7
How World Leaders Connect on Twitter
8
How World Leaders Connect on Twitter
9
How World Leaders Connect on Twitter
10
How World Leaders Connect on Twitter
11
How World Leaders Connect on Twitter
12
How World Leaders Connect on Twitter
13
How World Leaders Connect on Twitter
14
How World Leaders Connect on Twitter
15
Twiplomacy Live
Thank [email protected] @Luefkens @BMdigital