twiplomacy 2014 presentation

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Post on 23-Aug-2014

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How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.

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  • Twiplomacy 2014 Burson-Marsteller, Geneva 25.06.2013 #Twiplomacy @Luefkens @BMdigital @Twiplomacy
  • 83%of all governments have a Twitter presence 90Foreign Ministries 65Foreign Ministers 162Heads of State & Government are on Twitter
  • How World Leaders Connect on Twitter 3
  • How World Leaders Connect on Twitter 4
  • How World Leaders Connect on Twitter 5
  • How World Leaders Connect on Twitter 6
  • How World Leaders Connect on Twitter 7
  • How World Leaders Connect on Twitter 8
  • How World Leaders Connect on Twitter 9
  • How World Leaders Connect on Twitter 10
  • How World Leaders Connect on Twitter 11
  • How World Leaders Connect on Twitter 12
  • How World Leaders Connect on Twitter 13
  • How World Leaders Connect on Twitter 14
  • Twiplomacy Live 15
  • Thank you Matthias.Luefkens@bm.com @Luefkens @BMdigital