twitter best practice guidelines

Twitter Best Practice

Guidelines

#BloomTips

www.bloomworldwide.com

Why use Twitter?

!  Connect with your customers

!   Raise brand awareness and reinforce your brand values

!  Gather insights about your industry and market

!  Drive traffic to your website and any other digital presence


Here are some tips to optimise your activity on

Twitter


Make sure your profile picture is high resolution, with your brand or logo clearly identifiable at thumb-nail size

Your cover photo should also be high res and fit with your branding

Setting up your profile


Set out what your followers can expect and entice new followers

Include keywords relevant to your brand

Include your website URL

Make sure you include contact information such as an email address and telephone number for any enquiries or feedback

Update your bio


An ideal frequency is around 5-6 tweets a day, but no more than 1 every hour

Ensure that there is a decent gap between tweets so as not to flood followers’ home feeds

Tweet frequency


Keep your updates positive, to the point and with a clear call to action Try to post around 80% original content and just 20% retweets from other users Avoid sales messages and keep it social Video and image posts are the most popular, so be sure to include a variety of visual media formats Include links back to your own site at every opportunity to drive traffic

What to post


Make sure that your content differs across separate social platforms

Your branding should be clear across your social activity in terms of language and tone of voice

Any queries, comments or complaints should be replied to within 2-3 hours

Always follow fewer profiles than the number following you

Best practice


Search related keywords and hashtags and follow relevant people and brands as a good source of content to share - they may follow you back Set up private lists for content sources, influencers and potential customers Use popular and trending hashtags to join the latest conversations, but only if relevant to you Promote your Twitter handle internally and through other marketing media

Twitter quick wins


Use a Social Management tool such as Hootsuite to monitor lists and keep an eye on your relevant keywords

@Mention popular pages where appropriate for the chance of a retweet and exposure to a new audience

Use questions or language in tweets than evokes a reaction to increase engagement with followers

#BloomTips

Get in touch for more Social Media tips

#BloomTips


@bloomworldwide

+44 (0) 1273 732 626

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