To create awareness of the brand in the Indian social media

To increase visibility for the brand

To get key influencers Talking About the brand

Key Influencers to talk about the brand

Increase in Follower engagement

We chose #FamilyLove to celebrate the association of family on the occasion of International Family Day

The hash tag was created considering sentiments of the Indian audience, who are emotionally attached to Family

Total no. of posts on #FamilyLove

2000+

 Tweets @ mentioning GOLIndia

823

 Total Reach

692,498

Original Tweets

1105

Re-tweets

113 

Timeline deliveries approx.

2.5 mn

Top trend across India

We beat IPL in popularity!

Gerald Online India hits a century!