Dr. Kella B. Price, SPHR, CPLP has 13 years of experience in training and development, and talent

management functions. As CEO of Price Consulting Group, she is a trainer and facilitator. Kella has

published research previously on diversity; expatriates; and stress, job satisfaction, and employee turnover.

In addition, she has designed numerous training and development tools.

Kella is adept at using Web 2.0 technologies, including blogging, twitter, bookmarking tools like delicious,

and social media networks like LinkedIn and Facebook. She regularly conducts training on how to use

these technologies as a business tool for collaboration and building relationships. She regularly posts via

twitter handle: kellaprice and authored the January 2012 Infoline entitled Twitter for Trainers

(ow.ly/8sWD7)

She will be discussing how to harness Twitter’s power to spread

awareness of your brand, attract potential clients, stay on top of industry

news and trends, and share knowledge with your clients and colleagues.

Watch my video about the

session here:

http://bit.ly/HlUDBG

What is this thing called Twitter?

Twitter is a what they call a micro blog, a message that is 140 characters or less.

When using Twitter, consider your goals:

“Why are you there?” “Why do you want to be there?” "Why do you want to connect with other people?”

“For friendship, or part of your business?” Twitter is a powerful tool that can be used to build your personal brand by building a personal connection. As such, carefully select your username and picture as part of your branding.

Once you've set up your account: Find people. Follow them.

Your goal in following Twitter users online is to build personal connections and stay informed.

You can find people that you already know, friends or business colleagues, and those you may not know, but know of...

Your posts on twitter should be personal interest (a quote or something interesting you did in a particular day), a brag (accomplishment highlighting your work) an interesting link or data nugget. These elements will keep others interested in your "tweets".Check out www.tiny.cc to make links shorter to facilitate posts. How to build Your Following and Followers:

* Find on Twitter- Search by Twitter Username

* Find on other networks- Gmail, Yahoo, AOL, Hotmail, MSN

* Invite by email- Send invites to another email or contact list

* http://twitter.grader.com – Enter your twitter username- get your ranking and Suggested Folks to Follow

* http://twinfluence.com/index.php - Top 50 Twitters in 3 different areas

Hashtags are keywords with #’s in front of them, used for searching for conversations in twitter . Be sure to follow @hashtags and the service will follow you back to track and catalog the hashtags you use. Retweet- "retweet" is to repeat/quote someone's tweet so that people who are following you get the info al so.

Start with RT followed by the username of the

person who tweeted it (e.g @User) and the content of the actual tweet. Example: kellapriceRT @relth New Blog: Leaders: Social Media is Here to Stay: Learn to Maximize its Benefits. http://tinyurl.com/kq6fty

Two items to check out to improve the functionality of your Twitter account: Tweetdeck: Breaks down twitter into manageable pieces.

Twhirl : when opened on it sends you "tweet mail" Now you're ready to get started in twitter!

For this class, please use the hashtag #Twitter101. This will connect all information about the class with the other class users. I will ask you to post key ideas about the class in twitter. If you have questions about the content, this would also be a great place to post your question to start a discussion with your fellow participants.

Twitter chat prep worksheet

Management tool using (i.e. Hootsuite, Tweetchat, Tweetdeck):_________________________

Don’t forget to post 2-3 tweets prior to the session inviting people to participate and informing them of the topic.

For example:

Going to ALC? Join #ASTDChapters chat: Maximize value of #ASTDALC on Wed Sept 14 @ 5:30PST #ASTD

It is also helpful to post reminders the day of, an hour or two before, and about 15 minutes prior to starting the chat.

Example:

In 1 HOUR…Plan for ALC! #ASTDChapters chat: Maximize value of #ASTDALC Wed Sept 14 @ 5:30PST #ASTD

If it is a regularly-scheduled event, list it on: http://bit.ly/ChatSched to increase participation.

Warmup & Rules for Chats

Welcome everyone to ENTER CHAT HASHTAG HERE Chat. Tonight’s topic is: ENTER TOPIC HERE #hashtag

Our moderator for tonight’s chat is: @enterTwitterusername.

Tip: Give background on organization, topic, or company.

Example:

#ASTD stands for the American Society for Training and Development http://www.astd.org Chapter website: list chapter website

here #hashtag

Tip: Post Rules or Guidelines for participants to maximize the value of the chat.

Example:

Rules for ENTER CHAT HASHTAG HERE Chat: #hashtag

Rule 1. Introduce yourself. (Are you a member? Location? Chapter Leader? Areas of Expertise? etc) #hashtag

Rule 2. [try to] stay on topic. A new question will be asked periodically. If you can, include Q# in related responses. #hashtag

Rule 3. When writing, complete thoughts help followers outside the chat learn from you. #hashtag

Rule 4. Remember to include #hashtag in all posts. http://tweetchat.com http://tweetgrid.com & http://twubs.com work well

You are welcome to add #ASTD too. #hashtag

Rule 5. Periodically RT questions so others outside the chat know what you're talking about. #hashtag

Rule 6. During the chat, please unprotect your updates so others can see your thoughts. #hashtag

Tip: Post a Warm-up question to get the conversation started. It does not need to be directly related to the discussion topic for

the chat.

Warm-up Question (Q0): What have you learned at a recent #ASTD chapter meeting? #hashtag

The Questions

For an hour-long chat, you will need between 6 and 8 questions planned. Don’t forget to include your #hashtag in the question

tweets.

Question Tweet

1

Q1)

2

Q2)

3

Q3)

4

Q4)

5

Q5)

6

Q6)

7

Q7)

8

Q8)

Closing Tweets:

Thanks for joining the #hashtag chat on Twitter! Close with a re-intro.

Our next #hashtag chat will be DATE, TIME (Time Zone) on TOPIC.

Tip: Gather the tweets via a transcript, and post a tweet.

Example:

In case you missed the #hashtag chat on TOPIC, see transcript: WEBADDRESS.

Twitter Class/session prep worksheet

Date: _____________________ Time:________________

Topic:______________________________

Registration link:_____________________________________________________________________

Speaker: ___________________________ Twitter username:________________________________

Speaker’s website:____________________________________________________________________

Speaker’s Blog:_______________________________________________________________________

Key facts/statistics/attention grabbers from session:

_____________________________________________________________________________________

_____________________________________________________________________________________

Tweet moderator:__________________________ Twitter username:____________________________

Hashtag for session:_________________ Other useful hashtags:______________________________

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