Using Social Networking Onlineto Acquire New Business

How Do You Make Money?Week 8: How Do All of these Twitter Weeks Fit Together?

Major Marketing QuestionsMajor Marketing Questions

Online Marketing Order Of Importance?Online Marketing Order Of Importance?• VideosVideos• Social BookmarkingSocial Bookmarking• Website/BlogWebsite/Blog• Web 2.0 PropertiesWeb 2.0 Properties• AdwordsAdwords• Social Networking- twitter, facebookSocial Networking- twitter, facebook• Article PublishingArticle Publishing• GEO TargetingGEO Targeting• Google MapsGoogle Maps

Newest & Futuristic Ways of Newest & Futuristic Ways of Giving/Receiving InformationGiving/Receiving Information

World News &Entertainment

Let’s forecast there’s no Google Search in 2 Years

Article Publishing

RSS Feed

Videos

Blog & Website

Social NetworkingTwitter/Facebook/GoogleWave

LinkedinYour Business

FollowersOr Fans, Patients, Clients

Methods to Increase Clients and Increase Revenue

• 1) Start a Local Group Online

– Sites such as Flickr, Facebook, LinkedIn and Slideshare all allow members to create and manage groups.

• Any member has the ability to start a group around a niche or pretty much any topic – including a local topic. 

Find local leads Finding local prospects or potential strategic partners

Enhance Local Search Results

• Creating profiles on dozens of social media sites and linking those sites with local keyword content back to your main web site will help your site do better when people search locally.

• Creating very brand and local optimized profiles on sites like YouTube, Flickr and Slideshare will help with overall links to your site. 

• Inhancing your exposure is increased with local profiles on Google Maps, Yahoo and Bing Localwill help you show up higher in the local results.

How Does it Work?

Using the technology and ability to access large groups of social media

users locally has become a proven small business marketing tactic and

is a great way to further enhance the face-to-face relationship building

you already do.

John Jantsch-Duct Tape Marketing.

Hold Meetups and Tweetups

• MeetUp Using this social media tool you create and promote local events

– You tap the user base of MeetUp to create additional awareness about your seminars, product demonstrations, open houses, and grand openings.

Hold Meetups and Tweetups

• TweetUps, a gathering of people in a community using Twitter, have become very popular.

– Additional ways to meet others locally that believe in the power of social media.

– Great common ground to network on. Search locally for the term TweetUp and don’t be surprised to find one schedule in your community. Sponser it!!!

Find and Network with Local Bloggers A great way to create additional local exposure.

• Using tools such as Placeblogger, outside.in, Bloglines you can locate bloggers in your community that might have an interest in writing about your business or industry or actively linking to your blog.

• Networking with relevant bloggers locally• Commenting on their blog posts• Contributing a post-If they like you and your Voice • Don’t forget to seek out and add blogs from traditional media

publications locally as well.• Most radio, TV and news journalists have been asked to write a blog

as part of their job, these can be great local social media contacts if you take the time to build relationships though their blogs.

• John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing.

Math on Twitter Follower Numbers

• You can have 500, 1000,3000,50,000; it does not matter. You cannot know these people and communicate with them. So do not be impressed by a big list person, it is not the most important thing.

• For example: You get 2000 Followers of which 200 you really can feel you know some, enough to ask a favor. It is a bilateral feeling about these people. If you shout out for them,(do them a favor), first you are in a better place.

• So you want to publisize an offer; tire sale, food, bowling healthcare/doctors, professionals etc.

– You announce it nicely to your whole group– But you ask your 200 to shout this out to their followers. Which means contact

their 200, etc, etc. • 200 of your followers push to 200 of their and 200 of theirs. This goes on and on. That

is the value of the 200 or so good followers. So in this simple example you can count on

– 40,000 people is the first level you can count on– 8 Million people to help you out.