twitter on fire

May King Tsang

Use Sydney photograph

#TwitterOnFire

Twitter on Fire

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Why Twitter? How to Use Twitter to:

How Businesses Use Twitter Build your community

Understanding Twitter-speak Sell Products, Services, Events

How to Use Twitter to: Become a Media Darling

Raise Brand Awareness Twitter Next Steps

Build Relationships Additional Resources

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What is Twitter?

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Why Twitter?

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http://bit.ly/FacebookFatique

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http://digiday.com/platforms/5-things-brands-know-google-twitter-partnership/

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http://www.businessinsider.com.au/twitter-google-partnership-2015-4

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http://podporanetwork.com/3-reasons-to-get-out-of-your-facebook-comfort-zone/

http://prostylespeaks.com

How businesses use Twitter

13Image: FreeDigitalPhotos.net

http://www.freedigitalphotos.net/

Understand Twitter GlossaryTerm Description

Tweet / Tweeps Post / People you engage withReply When you reply mutual followers

receive the tweetMention Mention ensures all followers receive

the tweet


Retweet (RT) Sharing tweets with your followers


Modified tweet (MT)

Changing original tweet before sharing


Hat Tip /Heard Through

Mark of respect / doffing of one’s cap

Need to add notes from this point forward

http://podporanetwork.com/twitter-whats-rt-mt-and-ht/

Understand Twitter Glossary

http://www.mediabistro.com/alltwitter/files/2014/09/history-hashtag-social-marketing.jpg


Hashtag (#) Enables tweeps to search for topics

http://jacobaldridge.com/business/kpi-brand-accelerator-key-learnings/

Understand Twitter Glossary Join a Trending Conversation But Hijack a hashtag could leading to #Bashtagging

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#IranElection

#Cairo

When #Hashtag = #Bashtag

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Hashtags: Best PracticesDo Don’t

Join the conversation using

hashtags or create your own

Use #generic #hashtags e.g.

#Obamacare / #ObamaDo use #hashtags on all Social Media platforms

#Don’t #spam #with #hashtags (apart from Instagram)

Target specific hashtags

Start tweetersations!!Hijack #hashtags = bashtags

Take part in #ThrowbackThursday #Like4Like #Favorite4Favorite #RT4RT #TEAMFOLLOWBACK

= many random followers

Play #FF: explain why List names #FF #FollowFriday


Link Hyperlink to articles, blog posts, pictures


Direct Message (DM) Private message (similar to FB mail)

How to use Twitter to:How to use Twitter to: DescriptionRaise brand awareness Account Setup

Brand ConsistencyBrand LanguageShowcasing leadership in your industry

http://robpriortranslation.com/

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Create Twitter AccountDesign Twitter

NameBio

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Follow People

How to use Twitter: FollowWho? Why?People in your industry Share informationCompetitors Adopt similar strategies?People / businesses / celebrities you admire

Learn from them, leverage their followers by engaging

Friends Keeping in touch

Business Owners Promote others increase your network

Complimentary businesses Collaboration

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Listen / Observe

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Raise Brand Awareness Through Your Tweets

Share Content

Speak in Brand

Language

Promotion

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Raise Brand Awareness Through Your Tweets

Share THEIR Content

Share content as a

Specialist

Speak in brand

language

@AnkeCatesby

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• 305 Likes 14 Retweets• 198 comments 15 mentions• 11 Shares 5 favorites• 10210 fans 112560 followers• 2 commissions 3 websites

How to use Twitter to:How to use Twitter to: Description

Build Relationships Listen to THEMShare THEIR content (RT, MT, HT)Engage with THEM

Ask QuestionsBe SocialBe Helpful

Remember the 80/20 rule of Twitter 80% Social 20% Promotional says @PodporaNetwork #TwitterOnFire #SupportEncourageInspire

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Relationship Building = Reputation Building


Build Your Community FollowListenShare your contentShare content of others in your industryEngage (small talk / not sales)DO NOT DELETE COMMENTS

Offer Exceptional Customer Service : Be Responsive on Twitter says @PodporaNetwork #TwitterOnFire #SupportEncourageInspire


Sell Products / Services Remember the 80/20 ruleAsk for retweets to get more reach Test/Measure when to tweet


Become a Media Darling

Prove you are an industry leaderEngage with journalists

http://www.4bc.com.au/blogs/2013-4bc-gardening-blog/perfect-cup-of-tea/20130701-2p6cz.html


Become a Social Media Darling

Write Guest BlogsInvite people to guest blog for you

Why Twitter? SEO

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Create an Account Follow us on:

@PodporaNetwork@SocialMediaProfits@maykingtea@monikamileva13

LISTEN and learn from others…

Twitter Next Steps

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Make TimeAlways ListenYour Personali-teaKnow your stuffI Don’t Know What to Tweet AboutNetworking, Brand Awareness and BusinessGet More FollowersTarget Your AudienceEngage Your AudienceAnd Keep Going

Twitter Next Steps

Ch 7: Your PersonaliTEA by May King Tsang

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Additional Resourceshttp://podporanetwork.com/6-reasons-your-business-should-use-twitter/


http://podporanetwork.com/ways-to-use-twitter-1-getting-to-know-people/

http://podporanetwork.com/want-more-publicity-for-your-business-just-ask/

http://bit.ly/HTWTwips1Hashtags

http://podporanetwork.com/social-media-marketing-is-about-being-social-and-the-numbers/

http://podporanetwork.com/how-do-i-post-to-all-my-social-media-platforms/

http://podporanetwork.com/6-reasons-your-business-should-use-twitter/



















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#InspirePackage $5999 – 6 MONTH PACKAGE

#Support Package $299 – 6 MONTH PACKAGE

#Encourage Package $2,999 – 6 MONTH PACKAGE

Use Sydney photograph

#WeArePodpora

Thank you

twitter on fire

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