twitter: @pgillin using social media to promote events paul gillin curator, infoboominfoboom author:...
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Twitter: @pgillin
Using Social Media to Promote Events
Paul GillinCurator, Infoboom
Author:
The New Influencers
Secrets of Social Media Marketing
Social Marketing to the Business Customer
Twitter: @pgillin
Types of Events
• Seminars• Conferences• User group meetings• Webinars• Online chats• Press conferences• Awards ceremonies
The same tools can be used for all of
these
Twitter: @pgillin
Twitter: @pgillin
Create a Master Landing Page
List all related events, with individual landing pages for each
Twitter: @pgillin
And One for Each Unique Event
• Use a page under your own domain
• Use EventBrite - or similar services - for registrations but not as the home page
• Make it easy for registrants to share and like your event on Twitter and Facebook
Announce Everywhere
(Most services provide basic listings for free )
Twitter: @pgillin
Set up a Facebook Page
Source: Alan Belniak, PTC
Post updates on schedule, speakers, registrations on the wall. Ask questions and invite comments.
Twitter: @pgillin
Promote Internally
Lotus Invitr
Timesquare
Twitter: @pgillin
Set up a LinkedIn Event Page and Group
Invite registrants to share their
plans to attend with their network
Twitter: @pgillin
Create a Twitter Account or Hash Tag
• Use a dedicated account when the event is repeating
• Hash tags are good for one-time events to consolidate comments
• Sub-hash tags can be assigned to individual breakouts
Twitter: @pgillin
You Can Even Show Live TweetsThis display is from Visible
Tweets (free).Other options
includeTwubsWiffiti
Paratweet
Twitter: @pgillin
Consolidate Twitter “Buzz”
@pgillin
Twitter: @pgillin
Schedule Twitter and Facebook Promotions
• Use tools like HootSuite, SpredFast, Awareness to schedule and automate posts
• Post at least twice weekly to Facebook and Twitter
• Increase activity as event date nears
Make it interactive: • Quizzes
• Challenges• Fun facts• Discounts• Updates
Twitter: @pgillin
Follow Registrants & Prospective Registrants
• Monitor Twitter hash tag activity
• Ask registrants for a Twitter handle and follow them
• Create a Twitter list of registrants and other fans
• Retweet and comment upon their activity
Twitter: @pgillin
Use Unique Tracking Codes
Use http://www.myconference.com/?utm_source=facebook&utm_medium=wall_post&utm_campaign=10287
Don’t use http://www.myconference.com/
Google URL Builder can help
Use unique URLs for each wall post, tweet and newsletter mention. You need to know where your visitors are coming from!
Twitter: @pgillin
Create Speaker Promotion Tools
• Provide badges (various sizes) for speakers to display on blogs and sites.
• Promotion codes tied to discounts
• Consider affiliate programs for speakers
Twitter: @pgillin
Create Consistent Tags
Use them to find and organize content by you and others
Twitter: @pgillin
Create Flickr Sets
Twitter: @pgillin
Stream Proceedings
UStream
LiveStream
Most live streaming services have free options. As long as you have an Internet connection, you can deliver your proceedings over the Web
Twitter: @pgillin
Create SlideShare and YouTube Channels
• Bonus visibility• Preserve content for
future promotion
• Little incremental effort• People can follow your
presentations
Twitter: @pgillin
Create an Event Blog
• Highlight new speakers, tracks, topics
• Repurpose video, images, presentations
• Promote specials• Spotlight media
coverage• Repurpose content on
other social channels
Twitter: @pgillin
Twitter: @pgillin
Create an Event Newsletter
• Monthly or more• Use photos, energetic
language. • Post on conference site
• Include all social links• Make newsletter easily
shareable• Don’t forget unique URLs!
Twitter: @pgillin
Send Summary E-mails
• Promote conference materials on SlideShare, Flickr, YouTube, podcasts.
• Summarize and link to live blog entries
• Promote Buzz feed• Invite attendees to
follow on Twitter and Facebook
• Post a survey form and ask for feedback
• Tease next event• Create a sense of
“membership” to attract repeat attendance
Twitter: @pgillin
Put It All Together
Source: Alan Belniak, PTC
• Aggregate blogs, tweets, media coverage
• Displays videos and photo galleries
• Show latest entries on event blog
• Tag clouds show trending topics
• This can be an archive/promo for future events
Twitter: @pgillin
Paul Gillin
508-656-0734
Site: gillin.com
Blog: paulgillin.com
Twitter: pgillin
Thank You!
Join us for more discussion in the PartnerWorld Forum:
"Making Business Sense of Social Media and Social Networking"