twitter techniques
DESCRIPTION
Facebook is SO last year! All the cool kids are hanging out on Twitter these days. Twitter is not just another social networking tool. On the surface it appears very simple, but in reality it is an extremely powerful and adaptable communication tool. It can be used in a variety of ways. However, it can be abused just as easily. In this session we look at the potential and problems of Twitter. We discuss techniques for utilising it within your institution and examine some of the tools that can help you master its power.TRANSCRIPT
twittering techniques
twitter: who cares?
do not ask
twitter: what is it?
twitter: what is it?
really?
twitter: what is it?
It’s a broadcast toolA customer support toolA brand building toolIt facilitates transparencyIt builds community
different approaches
personal vs. corporateMore ‘personal’!FriendlierTransparentLess restrictedBetter for engagement
More officialProfessionalBetter for brand buildingMore controlBetter for broadcasting
encourage tweeting
Overcoming twitter fearProvide guidelines (on suitability)
Overcoming apathyProvide guidelines (on subjects)Showcase tweets on siteProvide mobile devices
http://www.flickr.com/photos/ubertommi/
twitter tools
http://www.flickr.com/photos/narisa/
twitter: multimedia
twitter: statistics
twitter: promotion
twitter: mobile
twitter: desktop
twitter searchQuestions...
"web design" ?@boagworld ?
Mentions...boagworld -@boagworld -to:boagworldheadscape OR “website owners manual”
Related keywordsRelated links... “web design” http://The competition
twitter etiquetteRetweeting
ReplyingFollowing
http://www.flickr.com/photos/ubertommi/
twitter and your site
@boagworld