twitter unleashed may 9 2013_v1
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Today
1. #sroelearn Gwyneth Midgley2. Sean Sandhurst3. Best practices4. We saved the best for last….our analysis of Adrian Dix and
Christy Clark…….
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Vine videoWhat is Vine?
A mobile app that allows users to create 6 second video clips. Purchased by Twitter for 30 million in 2012 when it only had 3 employeesLet’s take a look at some Vine numbersThese videos can easily be shared on social media platforms such as Twitter and Facebook. Although FB is not so Twitter friendly these daysIt is only available on iOS (Apple iPhone, iPads at this time)
Why use Vine?
To allow constituents and voters to experience; • your journey • a snap shot into your life• your views• your experiencesBuild a relationship with your followers through video
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Vine video
Powerful examples: @Lowes#fixitinsix
https://twitter.com/Lowes/media/grid
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Vine videoAmerican Bridge 21st Century made a Vine video attacking Ken Cuccinelli, who is seeking the Republican nomination for governor of Virginia.
https://vine.co/v/b6wxtwrwP7P
Elizabeth Colbert Busch, the Democrat running for an open House seat in South Carolina, and sister of faux-conservative comedian Stephen Colbert, is the target of a new political attack ad.
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We approve of these
Contact informationUse of hashtagCall to actionAll the required information to participate can be shared.
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We approve of these
Use of hashtagIncorporating flickrGraphic to convey and convince
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Getting your message out: Secret of retweeting
• Leave room for retweets• Ask for retweets (please RT)• Ask questions and involve yourself in conversations and timely
events• Include a URL and hashtag 28% of retweets have at least one hashtag• Include a . (period) before your message This will include your Tweet to more Twitter streams
example: .@socialroe
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Getting your message out• Leave room for retweet• 70 to 100 characters – best practice*• Retain as much of the original• Give credit
*Source: QuickSprout http://www.reviewzntips.com/the-art-of-getting-retweets/
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Getting your message outGetting Followers• Search for like-minded people• Search hashtags on Twitter (Discover)• Search for people you know on Twitter
Party (Liberal, NDP, PC)FriendsLinkedin connections (very important)LeadersMembersNews: Journalists and BloggersSearch on Google
“Adrian Dix Twitter”Use Google alertsAsk your followers
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Metrics to watch for
• Retweets• Replies• Mentions• Favorites• Our expert review of the Twitter accounts and activities of Adrian Dix and Christy Clark will give you a first hand look at the metrics you need to watch for.
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Attracting Followers
• Set a tone of voice and stick with it• Note: If you would say it in public, you can say it here • Educate, inform and engage• Use one address as single voice (do not splinter audience)• Do not take yourself too seriously• Discover and follow likeminded and similar people• Engage with these people (have a conversation)
• Ask questions• Mention them• Retweet them• Favorite tweets• Comment on their posts or profile notes
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You have followers…now what?
• Success Trifecta• Build your following• Be social• Keep the tone you have set• Be active
• Listen to conversations (key-phrases)• Connect and be social
• Be humble• Mind your P’s and Q’s• Be honest
Right message
Right people Right time
How to message effectivelyin 140 characters of less
• Think before you tweet• Be succinct• Use links• Use photos• Use videos • Use common Twitter vernacular
yyc, yyz, yxe, yvr, cdnpoli
• You do not have to write a novel each time.
• Use less than 100 characters• Mention someone
• @socialroe• Use a hashtag • Do not “stuff” your Tweet
with hashtags (hashtag spam)
• 2 as a rule – 3 if you absolutely must
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#[email protected] 403 617 5277
Adrian Dix: 9,395 followers 572 following1473 days since account activated: .68 tweets a dayWeak bio not related to campaign nor any contact informationProfile page not well branded. Party affiliation buried in bio as BCNDPVirtually no hash tags!!! .68 tweets per dayPoor usage of links. Links are essential in conveying information and can spread the messageIt is clear he has no communications strategy for this medium
Christy Clark: 25,044 followers 9,130 following1351 days since account activated: 1.54 tweets per dayChristy Clark twice as activePage well branded. Contact information included.Good usage of links4 times as many retweets of her tweets (compared to AD) yet she rarely retweets at allLittle direct engagement …more direct engagment could make a difference in this close race
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Next Steps
Be socialBe active
Extend your physical life to the digital social world to grow your relationships with your constituents and voters
#ConnectionsWinElections
Thank you.@socialroe @seansandhurst @gwynethmidgley