twitterville- shel israel

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Twitterville: How Businesses Can Thrive in the New Global Neighborhoods Author: @shelisrael Forward by: @charleneli Slidecast by: @MartineRHowell Trade book Review for GSU PRCA 3030

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Trade Book Review PRCA 3030

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Page 1: Twitterville- Shel Israel

Twitterville:How Businesses Can Thrive in the New Global

Neighborhoods

Author: @shelisraelForward by: @charleneli

Slidecast by: @MartineRHowell

Trade book Review for GSU PRCA 3030

Renee
Page 2: Twitterville- Shel Israel

About The Author:Shel Israel is a social media journalist and blogger. He is a published author and public speaker.

Follow Shel on Twitter: @shelisrael

Blog: Global Neighbourhoods

Page 3: Twitterville- Shel Israel

So…What Is Twitter?

Page 4: Twitterville- Shel Israel

@chrisbrogan Says:“it’s much like a telephone”

Page 5: Twitterville- Shel Israel

Twitter Is Also Like A Blog, But On A Microscale.

Page 6: Twitterville- Shel Israel

Inefficiency Of Traditional Marketing

Page 7: Twitterville- Shel Israel

Twitterville Argues The Case For Social Media

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Over Traditional Ads

Page 9: Twitterville- Shel Israel

Twitterville Also Argues That Twitter Is The Most Effective

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Social Media Tool Yet

Page 11: Twitterville- Shel Israel

@pistachio Described In A Blog Post Her “Twitter Village”

Page 12: Twitterville- Shel Israel

Twitterville Is Like A Cozy

Page 13: Twitterville- Shel Israel

Small Town

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Twitterville Is Part Of Something Much Larger

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A Global Neighborhood

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With Sub-Divisions Of Interests

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Social Media

Page 18: Twitterville- Shel Israel

NASCAR

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Music

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Many More

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Why Was Twitter Created?

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To Keep Small Mobile Work Groups Connected

Page 23: Twitterville- Shel Israel

Twitter Founders Thought

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The Average User Would Have 10 Followers

Page 25: Twitterville- Shel Israel

And Would Post An Average of 3 Times A Day

Page 26: Twitterville- Shel Israel

Twitter Has Grown

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Customers Have Taken Over Even More Control

Page 28: Twitterville- Shel Israel

Customers Influence Other Customers

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Twitterville Details The Stories

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Of Individuals

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And Organizations

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Which Have Successfully

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Implemented

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Into Their Social Media Strategy

Page 35: Twitterville- Shel Israel

Contact Me:

E-mail: [email protected]

On Twitter:@MartineRHowell

Martine Howell

Public Relations Student at Georgia Southern University