Tyler Lamberts Ashley Price Matt Vosburg

Retailer Profile

Presentation Topics Retailer Background

Rouge Nation

“Welcome to Rogue Ales” Video

SWOT Analysis

Closing

History of the Rogue Brewery 1988 – Rogue Ales Founded

1988 – 1st brew pub opened in Ashland, OR

1989 – 2nd brew pub opened in Newport, OR

1997 – Ashland closed, destroyed by flood

History of the Brew Master

John “More Hops” Maier

May 18th, 1989 – he brewed his 1st batch of Rogue Ales

November 14th, 2006 – he brewed the 10,000th batch of Rogue Ales

Where is the Rogue Brewery?

Located underneath the South end of the Yaquina Bay Bridge in Newport, Oregon

The Rogue Brews Variety of brews

Dead Guy Ale Yellow Snow

Seasonal brews Santa’s Private Reserve

Single-batch brews 15th Anniversary Series

Rogue Brewery Awards

World Beer Championships, World Beer Cup, Great American Brew Festival (1989-2006)

Gold Medal at the 11th Annual Beverage Packaging Design (2005) for Morimoto Imperial Pilsner

Rogue Brewery Pub Locations1. Newport:

Rogue Ales Public HouseBrewer’s on the BayRogue House of Bed & Beer

2. Portland:Rogue Ales Public HouseRogue Spirits Distillery

3. Rogue Ales Eugene City Brewery

4. Rouge Astoria

5. Issaquah Brewery (near Seattle)

6. Rouge Ales Public House, San Francisco

Rogue Nation Foundation

Established in 1989

Supports charities in their community

Examples: American Red Cross, Human Societies, Zoos, and more

Rogue Nation: Beyond Charity

Magnum Opus: provides the progression and justification of a voluntary micro-association (Rogue Nation).

History of nation establishment. Includes the election of Brewer the labrador as President.

Rogue Nation

Revolution: against the large companies like Budweiser and Miller.

Emphasize local distribution and hundreds of small breweries rather than three large companies.

Preservatives and refrigerated trucks created mass market behemoth.

Rogue Nation

Beer Manifesto: Sixteen guiding principles. Large scale brewers have ruined beer. Beer is a superior beverage. Those that produce beer for sale too

often hold their profits in greater regard than their product.

Articles 13 and 16 explain change to mass market and need for small brewers.

Guerilla Brewer’s Association

30 points they agree to and pledge by: 28) Restore elements of beer culture

lost in the time of mega-brew domination.

29) Recognize that if we exceed our reach, we will reduce our strength.

30) Advance an agenda of diversity, creativity and choice in the market place.

Rogue Nation Citizenship

Ballot of voting points. Mail-in application of citizenship.

http://www.rogue.com/nation/citizenship.html

Welcome to Rogue Nation

Sales

No Preservatives Variety Local Community Merchandise

Strengths

Quality of products

Unique blend of flavors, Variety of brews

Distribution

Customer loyalty

Community Involvement

Weaknesses

Small size, sales force made up of 5 people

Not all beers are in 6 packs

Price

High Calories

Opportunities

Expand variety of beers available in 6 packs

Open new breweries/restaurants

Offer even more rogue paraphernalia Rogue Stuff

Bring back popular single batch beers

Threats

Northwest microbrewers

Other local breweries like McMenamins

Becoming to big

Conclusion

Rogue has been around for almost 30 years

Rogue has its own community

Website

Unique locations

Works Cited

Clarke, Jim. “The Rogue Nation of Ales”. Star Chefs Online. Aug 2004. 17 April 2007.

<http://www.starchefs.com/features/star_brewers/html/rogue_ale.shtml>.

Gallagher, Scott (Marketing Director for Rogue). Phone Interview. 17 April 2007.

Rogue. 16 April 2007. <http://www.rogue.com>.

StarBrewers. 21 April 2007. <http://www.starchefs.com/features/star_brewers/html/rogue_ale.shtml>.