M O D U L E

Typography

• magazine spreads (DPS’s)

• a booklet

• an e-zine

• an exhibition

• a surprise!

Suggested Outcomes...

TIPS

• Consider your TA. Imagine someone you know who typifies that TA and design for them specifically.

• Consider their likes/dislikes, strengths/weakness, abilities/disabilities, etc. and cater for them.

• Collect a variety of typographic outcomes involving a lot of copy. Analyse devices use, and question why?

• Practice makes perfect. Learn and use the powerful typographic tool that is InDesign.

• Never design for yourself!

interactive devices /

exhibition / delivered in stages / layers

fit for purpose /

contrast / hierarchy / colour emphasis

structure / dividing up limited spaces / positive and negative space

unexpected / creative / mixed media

breaking the rules within means

aesthetic quality / fine craft skills

old for new

old for new

making big smaller / long shorter /

every word requires some typographic skill / more words = more skill