type of bussiness fitness center recreation center © copyright 2015 - the rolling capstones, inc

Type of Bussiness

• Fitness Center • Recreation center

© Copyright 2015 - The Rolling Capstones, Inc


Assessment Request• The company has done well we are trying to

do an international expansion. • If the supercenter approach is successful, it

will become the model for personal trainer future growth.


Contact

• Cassia Umi: president • Gray Lewis: will run the new facility


Business History • Personal fitness Inc. owns and operates

fitness centers in a dozen cities. • The centers have done well, and the

company is planning an international expansion by opening a new “supercenter” in the Toronto area.


Membership • Silver membership: can use all the basic

service, but will pay additional fees for some special programs, such as child fitness.

• Gold membership: will have unlimited use of all services.


Supercenter Fitness Function

• Large exercise area with state-of-the-art equipment• A swimming pool• A sporting good shop• A health food store, and snack bar • Child care, with special program for various ages • Online access to training program and progress

reports


Processes • Keep all the equipment running at the best level.• Keep the swimming pool clean • Keeping merchandise at the shop • Affordable nutritious food • Having the adequate staff for the child care • Maintenance the online training and progress

website


Should they use any of the following systems?

• Enterprise Resource Planning (ERP)• Transaction Processing • Business Support• Knowledge Management• User Productivity


Enterprise Resource Planning (ERP)

Using an ERP system Personal Trainer could create a company wide computing environment that could track sales, orders, revenue and that can keep data organized and accessible from anywhere.


Transaction Processing

It should be implemented to allow processing of credit cards on site for membership, sporting good shop, and snack bar purchases.


Business SupportIt could be used at all levels of company to analyze data and generate information that can allow better decision making


Knowledge Management

It could be implemented with the 24/7 web based access allowing members and non-members to ask questions about diet, training, costs etc.


User ProductivityThere is no need to add another because everyone uses Microsoft office. There is already a user productivity system.


Opportunities with B2C transactions

Personal Trainer could potentially generate more profit by allowing consumers to purchase memberships, sporting good items, gift cards and other specialized goods or services Personal Trainer uses in the future. Web-based B2C transactions could potentially change Personal Trainers business model making them focus more on web-based sales if it were to become successful.


Opportunities with B2B transactions

• With the inclusion of web-based B2B transactions Personal Trainer could include corporate fitness plans and daycare services. Through EDI implementations, daycare and fitness center facilities can transfer transactions on-line through their perspective accounting systems.


Personal Trainer, Inc. SWOT Analysis

StrengthsOperates 12

successful fitness centers

Provide state-of-the-art equipment

On-site sporting goods shop, health-

food store, and snack bar

Offers tiered, level memberships

Weaknesses

First time operating outside of the U.S.

Accounting system is not integrated with

the membership system

Lack a high-traffic web site to sell

products and services

Opportunities

Access to international markets

Update old accounting system

Create programs for member’s childrenIncrease revenues

from in-house storesCreate a brand as the

one-stop physical fitness super-center

ThreatsCompetition from other, established

gymsBusiness laws and

regulations operating in a foreign country

Unexpected downturn in the

Canadian economy


This proposal is a strong business case• First international venture

• First supercenter to offer a wide variety of fitness products and services

• Current system does not integrate the accounting and membership systems

• Lack of a company-wide information system• Need to create an online presence• Need to get ahead of the competition • Success could lead to more growth and increased profits


Preliminary Fact-Finding• Analyze organization charts• Observe operations• Conduct a user survey:– How long have you been using the current system?– What do you like about the current system?– What would you like to see implemented in a new system?


Operational Feasibility• Will the implementation of this new system result in

workforce reduction? If so, What will happen to the employees affected by this?

• Will the new system require training for employees? If so, is the company prepared to train employees?


Technical Feasibility• Does the company have the necessary technical

expertise?• Does this proposed system have what the company

needs to meet future needs?


Economic Feasibility

• Employees – Will specialized employees be needed?

• Morale – Will the system be user-friendly?


Schedule Feasibility

• Has or will a firm timetable be set?

• Will a project manager be appointed?

type of bussiness fitness center recreation center © copyright 2015 - the rolling capstones, inc

Documents

rolling capstones

progress website slide

new facility slide

child fitness

services personal trainer

erp system personal

fitness centers

sporting good shop