L E A R N I N G A I M :

U N D E R S T A N D T H E O R G A N I S A T I O N O F M E D I A I N D U S T R I E S

Types of Organisation

•P U B L I C S E R V I C E B R O A D C A S T E R S

( S T A T E O W N E D ( G O V E R N M E N T ) O R C O M M E R C I A L B R O A D C A S T E R )

•P R I V A T E C O M P A N I E S

•R E G U L A T O R Y O R G A N I S A T I O N S

Types of Organisation

What are Public Services?

Organisations that are directly run by the National or Local Government.

EGS/

Schools Hospitals Local Parks

Local or National Government?

NHSRegional News

RecyclingLocal Library

PoliceBBC

Provision of Parks / Open Spaces

Armed Forces

Prison Service

Local or National

Local Government

Recycling

Local Library

Regional News

Police

Provision of Parks

National Government

NHS

Armed Forces

BBC

Prison Service

Responsibilities of Public Service Broadcasting

Serve the public interest

Promote education and literacy

Stimulate creativity

Provide diverse content serving all the communities within the UK

Represent minority interests

Promote multiculturalism

Support technological advancement

Requirements of Public Service Broadcasting

Serving audiences (dichotomy between universal appeal and minority interests)

Delivery of public service remits;

Quality programming,

Innovation & Experimentation,

Regional programming,

Children's programming,

News & Current Affairs,

Digital media access to public service content

What are Private Services?

Businesses that are owned and run by private individuals.

These could be small firms owned by one individual, or large multinational businesses that operate

globally.

Responsibilities of Private Companies in Broadcasting

Deliver Profits

Identify new markets

Increase audience share

Lead technological innovation

Expand markets & market share

Eliminate competition

Commercial success

R O L E A N D P U R P O S E O F T H E B B C T R U S T

H T T P : / / W W W . B B C . C O . U K / B B C T R U S T /

BBC Trust

C H O O S E A T V P R O G R A M :

•I D E N T I F Y I F I T ’ S P U B L I C O R P R I V A T E L Y O W N E D .

• ( W H I C H R E Q U I R E M E N T S / R E S P O N S I B I L I T I E S

D O E S I T F I T & W H Y ? )

•W H O ’ S T H E T A R G E T A U D I E N C E ?

Activity:

L E A R N I N G A I M :

U N D E R S T A N D T H E P U R P O S E O F G O V E R N M E N T S U P P O R T

Funding

Government Support aims to Stimulate:

• Public Access to a diverse choice of media products•Media literacy•Sense of Collective National Identity•Training and Employment opportunities•UK Media Economy•Participation in Media & Creative Arts•Creativity•Competition•Digital take-up•Making Art (to achieve critical acclaim)

L I C E N S E F E E

T A X P A Y E R ’ S M O N E Y

L O T T E R Y F U N D I N G

Sources of Public Funding

Pubic Funding

Benefits & Implications: Guaranteed income Prominence in Tv listings,

guides and access to spectrum on digital TV

Caters for minority audiences

Broad range of services Cultural value High quality output Access to national events Audience appreciation

Drawbacks & Impact: Compulsory license fee Privileged position in

market place Unfair competition for

commercial organisations Reduced audience share

does not represent value for money for customer

Increased costs for producers

Lack of audience appreciation

S A L E S

C O M P E T I T I O N S

A D V E R T I S I N G

S P O N S O R S H I P

G R A N T S

S H A R E F L O A T A T I O N

P R O P R I E T O R S I N V E S T M E N T

R I G H T S S A L E S

P R I V A T E I N V E S T M E N T I N C E N T I V E S

Sources of Private Funding

Private Funding

Benefits:

Alignment to products or brands

Increased revenue

Increased marketing

Wider international distribution

Editorial Freedom

Guaranteed Income

Drawbacks:

Reliance on popularity for future productions

Budgetary Considerations

Editorial Steers for Commercial reasons

C H O O S E Y O U R T V P R O G R A M :

•I D E N T I F Y H O W I T ’ S F U N D E D

P U B L I C O R P R I V A T E

( T H E B E N E F I T S A N D D R A W B A C K S )

Activity: