typo3 and magento together to manage panini stickers

GOT GOT NEED

TYPO3 and Magento together to manage Panini Stickers.

Pag. 1 T3CON13DE - Stuttgart

Who am I?


CTO at www.webformat.com

TYPO3 developer & consultant since 2004

Main developer of “DB Integration” (extkey: wfqbe)

Mauro Lorenzutti

Who is Panini?

When you speak about Panini you always think to football stickers...

Not only stickers!


Panini Group


http://www.footcenter.fr/en/home.html

Panini Group

Headquarters in Italy

Is located in Germany, UK, France, Spain, Netherlands, Switzerland, Turkey, Russia, Chile, Brazil, Mexico, United States

Sells goods in over than 110 nations in the world

The New Media division manages over 200 websites


The project requirements.

The Collectibles Project

A new platform for all the collectibles ecommerce websites

Collectibles means:

Missing stickers

Complete collections

Magazines

Books

Cards and postcards

…


An overview of the starting point

More than 50 stores in different countries

Around 2M registered users

6k products

Complex and customized selling rules

Custom missing stickers management

Based on a tailor-made ASP platform

Developed during the last 10 years

Difficult to customize

Expensive to maintain


The desiderata

To substitute an old and difficult to maintain platform

A flexible content management system

New and modern e-commerce features (up-selling, cross-selling, multishipping, flexible discount rules, …)

The possibility to create new stores with specific features, options, price rules, shipping and payment methods, …

Mobile and social network integration

The platform should be based on open source and widely known technologies


Analyzing different solutions...

TYPO3 is the right CMS:

Panini editors already use it

Very flexible template engine to integrate complex layouts

Multi-domain

Multi-language

Opensource

A technology known in all the world


TYPO3 has many e-commerce plugins:

TT_products

Commerce

Extendedshop

Multishop

Wt_cart

Trade Ecommerce System

…


e-commerce plugins

None of them are powerfull enought!

Panini needs: Multi-language, multi-currency, multi-store

Simple, configurable, boundle, virtual and downloadable products

Ability to easly create new custom attributes

Stock management

Integration with Paypal, Post Finance and many other payment gateways

An easy integration with ERP

A platform ready to be extended and future-proof


e-commerce plugins

Do we have to invest time and money in developing a plugin for TYPO3?


What to do?

Do we have to integrate an open source ecommerce software?

Or…

The answer is

Open source ecommerce platform

Based on Zend Framework

Leader platform in the market


Downloaded more then 3M times

Translated in 60 languages

More than 1M registered users

Magento Highlights


System

• Layered navigation

• Wishlist

• Products comparison

• Orders history

• Advanced search

• …

Marketing

• Multi-site, multi-language, multi-currency

• Products, orders, shippings and invoices management

• Stock management

• A lot of payment gateways and shipping services integrated

• Over 4000 plugins available

• …

Customers

•SEO ready

• Upselling and Cross-selling

• Gift certificates

• Promotions engine

• Abandoned cart management

• A lot of reports

• …

The Collectibles Project – solution

TYPO3 and Magento together can provide:

Requirements satisfaction

An enterprise asset for future developments

Scalability

Workflows

Opensource

The possibility to integrate other technologies

A base technology known all over the world

Two technologies maintained and improved by the respective communities


TYPO3 and Magento together

TYPO3 and Magento: an integrated solution

Contents management through TYPO3

Products and orders management through Magento

They are used to manage the content for which they were designed


Blogs & Comunity

Photo & Video Galleries

Products Catalog Content Management System

Users Registration

Cart Management Orders Management

Products Management

Discount Price Rules

CORPORATE WEBSITE

- Presentation Page

- Offices Locator

- Contacts

- News

NEW PRODUCT LAUNCH

SPECIAL EVENT

- Editorial Pages

- Photogallery

- Landing Page - Photogallery - Forum

- Product Details

- Shopping Cart

- Launch Page - Event Calendar

- Newsletter

- Products List

- Search Products

- Shopping Cart

- Products List

- Search Products

- Shopping Cart

Blogs & Comunity

Photo & Video Galleries

Products Catalog Content Management System

Users Registration

Cart Management Orders Management

Products Management

Discount Price Rules

Products & Orders Management

- Editorial Pages - Photogallery - Blog

- Products List

- Search Products - Shopping Cart

E-COMMERCE

Solution Preview

A single TYPO3-Magento installation to manage all websites

Each TYPO3 page tree is associated to a Magento store

Backend users with limited access on both TYPO3 and Magento

The same layout

TYPO3 shares header and footer with Magento

Contents sharing

TYPO3 and Magento plugins are used to share contents from TYPO3 to Magento and viceversa

Single-Sign-On thanks to a custom IDM solution

Based on a custom TYPO3 authentication service


The technical scheme


General scheme


Old users database

One installation, many websites

Each TYPO3 page tree is associated to a Magento store


Layout

Based on TemplaVoila Framework

TYPO3 and Magento share some layout parts:

Header

Menu

Footer

Connectors TYPO3 <-> Magento

TYPO3 content elements into Magento pages

Magento products and blocks into TYPO3 pages


http://www.t3campitalia.it/

Pag. 28

Layout grafico

Magento products into TYPO3 pages

TYPO3 plugin that allows to include Magento products based on sku list, categories and custom filters


Magento blocks

Magento also provides contents that can be shown into the website:

Most viewed products

Recently viewed

Best sellers

Cart

Wishlist

…

Custom contents


Magento custom blocks


Magento blocks into TYPO3 pages

TYPO3 plugin that allows to include Magento blocks as content elements


TYPO3 content elements in Magento pages

Magento module that allows to include contents from TYPO3

T3CON13DE - Stuttgart

TYPO3 plugin that allows to associate content elements to Magento categories or products

TYPO3 products management

TYPO3 backend module to manage Magento products (fully configurable via TS)


Indexed search engine

Integrated search based on indexed_search_engine

Advanced products search from Magento


Because user matters!

2M registered users

2M users already registered in other websites or in old ones

Desiderata:

A single user profile for all websites, apps, …

Solution:

A custom authentication webservice


WS auth


Panini Ecosystem


WS AUTH

TYPO3 – Magento Single Sign On

Custom authentication service for TYPO3 to use WS Auth

TYPO3 and Magento session sharing

Magento uses TYPO3 registration and login forms

TYPO3 and Magento users synch via SQL triggers

Saltedpasswords in Magento


Stickers mania!!!

Caching and optimizing

More than 100 websites expected on a single TYPO3 and Magento installation

More than 1M users/month


• Performance optimization!

• File static cache in TYPO3

• Dynamic Caching in Magento

• Memcache as backend caching system

• Caching of TYPO3-Magento interactions

• CSS and JS optimization

• Zend Optimizer

• Zend Cache

• Load Balancing

Panini on Cloud

Virtualized infrastructure

A simplified scheme:


Conclusions

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T3CON13DE - Stuttgart Pag. 48

Next steps?

Possible future implementations:

Panini Points (loyalty program)

Apache Solr integration

App for smartphone

SugarCRM integration

MyPanini™


Q & A


[email protected]

http://it.linkedin.com/in/maurolorenzutti

https://twitter.com/MauroLorenzutti

http://www.slideshare.net/mauro.lorenzutti

typo3 and magento together to manage panini stickers

Internet

typo3 products

products complex

websites pag

world pag

multicurrency products

postcards pag

market pag

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