typography
DESCRIPTION
TRANSCRIPT
TypographyDoes it matter?
HELLOAvenir Black
hello
Palatino
What’s Typography?
The work of setting and arranging types and of
printing from them.
Dictionary.com
Typography is Everywhere
From the font of your desktop
To the font of the room number of this very room
Why Does It Matter?
Why Does It Matter?
Bad Typography
Unattractive
Distracts from the main message
Visually harmful
Will create negative feelings
Good Typography
Helps deliver the message
Adds ‘flavour’ to work
Enjoyable and encouraging
Visually appealing
Memorable