typography

ContentsA brief overview of the contents of work...

ResearchPrimary & Secondary

ExperimentationPotential Outcomes

Initial IdeasIdea Development

Final TypefaceApplication

Mind MapA mind map is a diagram used to represent words, ideas, tasks, or other itemslinked to and arranged radially around a central key word or idea.

List of Fruits:Coconut

PassionfruitOliveMelonPlums

MangoKiwi

OrangeRaspberry

PomegranteStarFruitZucchiniLemon

GooseberryNectarine

PeachPineapple

LimeSquashCherry

MandarineLycheeApricot

AvacadoBlueberryBananaAppleGrapeBerryFig

CitrusPear

List of Vegetables:

Acorn SquashAgula

AsparagusArtichokesAubergines

Baby Lima BeansBroccoliBeans

Brussel SproutsButter BeansCabbage

CauliflowerCelery

CornCucumber

CarrottChick Peas

FennelEgg Plant

TurnipLeek

Onion Mushroom

ParsnipPumpkinRadish

RhubarbSeaseme Seed

SpinachSweet PotatoesSugar Snap Peas

Tomatoes

Please refer to workbook for extended list

of Fruits and Veg

ContentsA brief overview of the contents of work...

To begin my secondary research, I went to the library and picked out a book Handjob by Michael Perry. It focus’ on hand rendered typography an invaluable text for this aspect of my project. I chose to photograph different typefaces that inspired me. You can see these below. A collection of illusion, illustrutive, textured, and quirky fonts will help push my project off to a solid start.The paint love typeface inspired my thought process of squashing and breaking the fruits or vegetables I chose to experiment with in the future. To develop this source further I will look at simular books, hand render typefaces and experiement with real fruit and vegetables...

Typeface The size or style of the letter or character on a block of type... The full range of type of the same design...

Imagery Using weheartit, I collated various images of fruit, to refer to as a moodboard of colour and texture...

Typeface The size or style of the letter or character on a block of type... The full range of type of the same design...

Fruit & VegTo collate my visual primary research, I decided to go out and take photos of differentFruit & Veg.

The process of sourcing this type of research, was very quick and valueable to my practise. Having created this solid foundation I can draw, manipulate, duplicate and mark make. Displaying the imagery like this enables to to look back over the colours and perhaps develop a colour scheme for my type face. I will revisit this area of research at a later date, when I experiment with texture and the manipulated shapes.

Orange PeppersRed PeppersGarlicCourgettesBrocolliCarrotsSweet PotatoesNew PotatoesMushroomsOnioneSweetcornSugar Snap Peas

AvacadoGala MelonCoconutPineappleLemonLimeTomatoBananaPeachPlumKiwi

Fruit & VegTo broaden my inspiration forresearch I decided to look atexisting typefaces of Fruit and Vegetables...

By looking at these typefaces a certain theme runs throughout, Characters. The itemshave been given features like eyes, nose’s and mouths. This creates a certain identity, that used in a correct way, could help customer relations.I have also noticed that the designs are all blackand white, even downloaded. So at this point of my research. I am looking to create a colourful, eye catching alternative appraoch to my typeface.

KR happy veggies by Kat’s Fun Fonts

KR happy fruits by Kat’s Fun Fonts

Veggi by Ablaze

Paradise Fruits by Fraternet

FRUITS

Vegetables One

KR happy veggies by Kat’s Fun Fonts

KR happy fruits by Kat’s Fun Fonts

Veggi by Ablaze

Paradise Fruits by Fraternet

FRUITS

Vegetables One

Fruit & VegAnother trail of thought I had was to look into specific fruit catergories ie. Exotic Fruits.

II sourced thie following imagery from a website. I chose to look into an alternative catergory, hopeing to discover something distinctive and unusual. Looking at the imagery there are lots of greens and browns. The texture of the different fruits remains distinct however the one thing that caught my eye was the sliced Langsat. I really liked the colours inside and the way it is almost symetrical. The colour also gets riched into the core.

This was a great catergory to explore however. some of the fruits come from far away. Therefore it would be hard to develop and

experiment with them. To solve this issue I am going

to look at fruits that are accessible to me and look

for the qualities I liked within the exotic fruits.

Initial IdeaI decided to experiment using photos of Tomatoes andCoconuts. As a starting point Iused a basic font and implemented an image behind...

Having experimented with selective imagery, i have decided that to come up with something unique i will need to experiment and take photos for myself. This way I can record my ideas and develop them perhaps by hand or computer generated...

This initial desgin process has enlightened me and shaped my development further. By using secondary research, it limits my practise and experimentation.

ExperimentingIn a process of elimination from mymind maps, I have selected 5 Fruits& Veg. I chose them according to colour, texture and variety at this stage. To the left you can see my costing and a photo of my original items. Following is the process of manipulation and experimentation...

I began peeling and chopping the banana. I took note of the texture,shine and pattern of the fruit. The smaller photos illustrate how I started layering the excess peel. I also began to make shapes. I was fascinated with the natural curves and the opposing shapes that the peel could maintain. This is definately my favourite fruit to experiment with and it inspired me alot, in regards to different letter forms...

Experimenting

Here I began to manipulate anorange. The sliced orange has aninteresting, symetrical pattern. I tried cutting the segments to seperate them, I also cut the orange into differentshapes. My favourite image I created through cutting is the 3rdin the top row....

The Orange was very easy to cut and manipulate and I created alot of interesting shapes. I would consider this fruit for further development in my designs as it was unique and distinctive.

In the earlier stages of my researrch the tomato was a fruit that I was certain I was go-ing to use. However, experimenting with other fruits and learning that they are more versatile has led me to believe differently. I only discovered a handful of ways to cut the tomato, I tried alternative ways to display each cut, yet nothing seemed unique enough to carry forward. I also tried something new, by creating finished letterforms ie “o” “j” “z” “k” “x”

Experimenting

The only vegetable I chose to experiment with was aMushroom. I sliced it in various ways to how it looks in half,quarter and thin slices. I alsocontinued to recreateletterforms. The Mushroom is dominatedby its curves and is easy to replicate in letters like “s”

Sliced Mushroom

Having completed initial experimentation with Fruit and Vegetables, I am now clear as to which Fruit I am going to use to create my typeface. Simply for its unique shaped peel, I have choosen a Banana. I am going to purchse some more bananas and experiment further with the letterforms I can recreate with the peel and whether I could incorporate the fruit itself into the design. I am also interested in looking into cutting the banana in a more innovative way, that could contrast well against the peel...

Letterform NameTo prepare for further experimentation with the banana, I have begun to generate names for my creative new typefce. I have considered the qualities of the fruit whilst mind-mapping ideas.

TypefaceName

Generator

Yellow Nah NahGreen Nah NahColour Me Nah NahBah.Nah.NahBa.nan.aNah Nah BetBah Nah Nah BetBa Nan A BetNah Nah SpiltBan Nan A SplitBah.Nah.RamaType Nah NahBananaTropicanaBananaCabanaBanananananaNah Nah CakeNah Nah CrumbleNah Nah CustardNah.Tastic

Nah.MazingNah Nah MilkNah Nah Pud

Nah Nah BoatBananastype

Lots of Nah NahsRipe Nah NahNah Nah Nai

Keep Calm and Nah Nah on...

Keep Calm and Eat Nah Nahs

Curvy Nah NahRoboNahNah

Nah NahFruity Na Na

Nom Nom Nah NahEat Nah Nah

The Nah Nah End

Thinking about a name has inspired my outcome. Just the typeface name is required,however I am thinking of creating a parody of the Keep Calm and Carry On using my Banana letterform... To be thorough I am going to research into existing Keep Calm posters...

BananaAs I have choosen to base my new letterform on a Banana, I considered it to be useful to research further into the literature side of research. It could be a useful resource to look back over.I collated this research Wikipedia...

Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red. In popular culture and commerce, “banana” usually refers to soft, sweet “dessert” bananas. By contrast, Musa cultivars with firmer, starchier fruit are called plantains. Many varieties of bananas are perennial. Refer to the Musa article for a list of the varieties of bananas and plantains.

They are native to tropical Southeast Asia, and are likely to have been first domesticated in Papua New Guinea.[1] Today, they are cultivated throughout the tropics.[2] They are grown in at least 107 countries,[3] primarily for their fruit, and to a lesser extent to make fiber and as ornamental plants.

The FlowerBanana hearts are used as a vegetable[19] in South Asian and Southeast Asian cuisine, either raw or steamed with dips or cooked in soups and curries. The flavor resembles that of arti-choke. As with artichokes, both the fleshy part of the bracts and the heart are edible.

The TrunkThe tender core of the banana plant’s trunk is also used in South Asian and Southeast Asian cuisine, and notably in the Burmese dish mohinga.

The LeavesBanana leaves are large, flex-ible, and waterproof. They are often used as ecologically friendly disposable food contain-ers or as “plates” in South Asia and several Southeast Asian countries. Especially in the South Indian state of Tamil Nadu in ev-ery occasion the food must be served in a banana leaf and as a part of the food a banana

is served. Steamed with dishes they impart a subtle sweet flavor. They often serve as a wrapping for grilling food. The leaves contain the juices, protects food from burning and adds a subtle flavor.[20]

Health BenefitsAlong with other fruits and vegetables, consumption of bananas is associated with a reduced risk of colorectal cancer[21] and in women, breast cancer[22] and renal cell carcinoma.[23] Individuals with a latex allergy may experience a reaction to bananas.[24]Bananas contain considerable amounts of vitamin B6, vitamin C, and potassium. The latter makes them of particular interest to athletes who use them to quickly re-plenish their electrolytes.

Banana PaperBanana fiber is used in the production of banana paper. Banana paper is used in two different senses: to refer to a paper made from the bark of the banana plant, mainly used for artistic purposes, or paper made from banana fiber, obtained with an industrialized process from the stem and the non-usable fruits. The paper itself can be eitherhand-made or in industrial processes.

RipeningExport bananas are picked green, and ripen in special rooms upon arrival in the destination country. These rooms are air-tight and filled with ethylene gas to induce ripening. The vivid yellow color normally associated with supermarket bananas is in fact a side effect of the ar-tificial ripening process.Flavor and texture are also affected by temp.

Storage & Transportation Bananas must be transported over long distances from the tropics to world markets. To ob-tain maximum shelf life, harvest comes before the fruit is mature. The fruit requires careful han-dling, rapid transport to ports, cooling, and refrigerated ship-ping. The goal is to prevent the bananas from producing their natural ripening agent, ethylene. This technology allows storage and transport for 3–4 weeks at 13 °C (55 °F). On arrival, bananas are held at about 17 °C (63 °F) and treated with a low concen-tration of ethylene. After a few days, the fruit begins to ripen and is distributed for final sale. Unripe bananas can not be held in home refrigerators because they suffer from the cold. Ripe bananas can be held for a few days at home. They can be stored indefinitely frozen, then eaten like an ice pop or cooked as a banana mush.Recent studies have suggested that carbon dioxide (which bananas produce) and ethylene

absorbents extend fruit life even at high tem-peratures.[40][41][42] This effect can be exploited by packing the fruit in a polyethylene bag and including an ethylene absorbent, e.g., potas-sium permanganate, on an inert carrier. The bag is then sealed with a band or string. This treatment has been shown to more than double lifespans up to 3–4 weeks without the need for refrigeration.

Early CultivationSoutheast Asian farmers first domesticated bananas. Recent archaeological and palaeoenvironmental evidence at Kuk Swamp in the Western Highlands Province of Papua New Guinea suggests that banana cultivation there goes back to at least 5000 BCE, and possibly to 8000 BCE.[1]

KEEP CALMI decided to research into thevisual parodies of KEEP CALM...I think this could be a uniquewasy to display my letterformas an outcome. I particularlylike the bright colours, boldfont and the illustrationsthat are presented at the top of the poster...

The KEEP CALM... idea can be

duplicated and replicated in many

ways. I am going to continue

developing my banana

experimentation, and consider this as

a possible outcome!!!

Letterforms

I collated some examples of some existing typefaces as inspiration...

ti

ABCDEFGHIJLKMNOPQRSTUVWXYZABCDEFGHIJLKMNOPQRSTUVWXYZ



ABCDEFGHIJLKMNOPQRSTUVWXYZ


ABCDEFGHIJLKMNOPQRSTUVWXYZABCDEFGHIJLKMNOPQRSTUVWXYZABCDEFGHIJLKMNOPQRSTUVWXYZ


ABCDEFGHIJLKMNOPQRSTUVWXYZBy collating examples of typefaces, I can refer back to them during my design process to determine strong and weak design, legibilty, clarity etc...

OutcomeAnother place I imagined myfont to be displayed, is on a website. I decided to edit twoscreen shots below to indicatewhere my font would be viewed.I have provided visuals of howit would look againstother typefaces and on its own page.Working with the type face name of KEEPCALM and eat nah nah’s

Visual Examples:

By experimenting an producing an alternative outcome, I am about to visualise the better final outcome for my Letterform. I am really keen to create this medium as a final outcome :)

TypefaceTo support existing typefaceswithin my research, I have decided to lookat a book called Tres Logos. It’s made up of amassive catalogue of logos. I aminspired by the illustrative side of the typefaces. I have selected my favouritesand displayed them below...ti

Using these typefaces and logo’s as inspiration, I am going to develop them through sketches.

Syllables are often considered the phonological “building blocks” of words. They can influence the rhythm of a language, its prosody, its poetic meter, its stress patterns, etc.

Syllablic writing began several hundred years be-fore the first letters. The earliest recorded syllables are on tablets written around 2800 BC in the Sumerian city of Ur. This shift from pictograms to syllables has been called ‘the most important advance in the history of writing’.[1]

A word consisting of three syllables (such as wolverine) is called a trisyllable (the adjective form is trisyllabic).

SyllablesHaving started to consider a name for me letterform, one common factor that rises involves syallables. I decided to split up my letterform name into syllables and look into why they are used. As my letterform name is that of how you would pronounce it, I think Syllables are key within my research

BAMBOOTo experiment with different mediums, I decided to workusing a Graphic Tablet. I had never used one of these before.I started to learn how to use thepen by tracing a photo Itook of a Banana & thentracing over the alphabet. It helped meget to grips with line strokes and control...

With the photo you can see how I used different strokes and line control. I clearly have a long way to go, but I’m hoping with practise I can become confident with this tool.I found the alphabet task easier, although I was stronger with letters like F T and A. I struggled recreating S Z and U. I think this is because these letters are mainly curves.

I need alot my practise with this medium!!!

TutorialsWritten in note form a recollection of advice & design choices I could develop

Kamal· Showed Kamal my workbook so far...· He liked the way in which I was working.· Informed me about looking into more historical letterforms.· I took out a Graphics Tablet to develop my sketches.

Brian∙ Showed Brian my sketches.∙ Informed him of my tutorial on Monday∙ Discussed my final outcome.∙ Asked him whether I should use a Banana or Orange,turns out you can incorporate both.∙ We discussed names for my typeface, at this point in time I am designing etters for “nah nah”∙ Brian also said that although it was good to design in black and white, I shouldn’t become hesitant to implement colour into my develop-ment.

TutorialsWritten in note form a recollection of advice & design choices I could develop

SKETCHESI started to sketch out my ideas, looking over the research I had collated. All my sketches at this stage were created in black biro or pencil. Once I have a sufficient amount of ideas I will chose a few and develop them further, using the computer or other mediums.

The swirly letterformcame from looking

at the shavings of a banana and an

uncontrollable doodle. It started out

small, but I added letters and other

layers to help it grow wider...

Looking through Tres Logos, I decided to applythe font styles tomy letters.I really like the top left hand corner design. It almost looks hebrew, but was inspired by the shape of banana skin...

On this design sheet, I was just trying to

collate as many ideas together as possible. I

developed the banana skin idea a bit more,

however none of these ideas particularly strike

me as a final out-come...

To create these designs, I focused on ideas fitting inside of the fruit. It was hard to create, however I think the idea, bottom right, fits well into the banana chape.

IDEA DEVELOPMENTFrom my initial sketches I have choosen this swirly design to develop further. I used differentcolour balance’s and a filter called stamp. I scanned my initial sketch and livetraced it in illustrator...

By quickly implimenting colour into my letterform, I am beginning to notice what colours would compliment each other. I really like the combination of yellow and black, the original colours of a banana. Next I will look at aslightly different design...

I really enjoyed developing my design on the fruit. The texture of the skin added a glossy effect to the letterforms. Once I had designed the front and back I peeled the banana, and i really liked the structured design left on each part of the peel... I will now go back to developing other letterforms, but may return to this medium...

IDEA DEVELOPMENTWhilst I was rendering different letterforms, I was considering alter-native ways of mark making. I then thought about designing onto the fruit itself to explore the different textures and overall shape that the letterform could take...

IDEA DEVELOPMENTTo continue my experimentation with my font, I decided to apply it to a banana skin...

I drew onto the banana using a biro. I drew my favourite typeface so far onto the skin.My friend sent me a piece of banana skin from Zanzibar, so I decided to incorporate this into my design. I hoped it would add another texture into my typeface.I scanned it in to preserve the colour that it is at this time. I also layered the yellow on top of the green skin. I am now going to experiment with the typeface onto skin...

IDEA DEVELOPMENTHaving started to develop a letterform using colour, I decided to look further into colour representation, Colour is a powerful communication tooland will help enhance the effectiveness of my choosen letterform...

warm, cheerful, jovial, sunny, bright, radiant, mellow, original, imaginative, idealistic, spiritual, creative, artistic, hope, optimism, sun, summer

uniform, reliable, safe, tradditional, constant

passionate, flamboyant, attention seeking

purity, innocence, goodness, clinical

magical, dramatic, elegant, sinister, bold

natural, foliage, plentiful, luscious, expensive

exciting, dynamic, dramatic, aggressive

IDEA DEVELOPMENTI have choosen to edit my font using the colour reputation I discovered before. I wanted to experiment to uncover whichcolour combinations arestronger than others.

Using yellow as the main colour, I added orange,blue, green & brown. Visually looking at the designs, I am drawn to the pastel colour combinations. the brown is too bold and over powers the illustration. The step for me during development is to work on the layout & draw out the whole letterform, as this was just a sketch. The final letterform name is bah nah nah. I will need to work on the arrangement of the letters, whether they will be individual or joined together. By experimenting with colour in this practise I can visually see what works, however I haven’t decided what colours to incorporate at this stage.

IDEA DEVELOPMENTI have been trying out different lay-outs of my letterform. At this stage it is very illustrative, and i have al-tered the design to have more and less illustration to see which looks best. I have continued to use the yellow colour scheme....

I really enjoyed putting the two words together, as I could visualise the end result. I am confident now that it will be heavily illus-trated and hand drawn as a final outcome. Having considered various outcomes during this project, I am thinking about creating a hand rendered, edited A5/A4 picture in a frame...

TypefaceI decided to revisit some of myresearch sources and look intohistorical typeface. I used sheperd.ed & dafont.com to gather furtherimages...

I really like the serif’s used on historical type. As I’m in the process of finalising my design type, I still have time to introduce and experiment with this type style combined with the one I am developing.

TypefaceI decided to revisit some of myresearch sources and look intohistorical typeface. I used sheperd.ed & dafont.com to gather furtherimages...

I decided to implement historical serifs on my developing type style. I wanted to experiment with other generations of type, to visualise whether it could strengthen the characteristics of my type. By experimenting with this style there was no way of pin pointing what positive or negative, it was just a chance to play and combine different shapes and create something new...

DEVELOPMENTUsing the historical typeface I discovered, I have experimented with the serifs, to try and create something original and visually pleasing...

I started combine the single letterforms, to create the name of my type face, heavily influenced by historical serifs. The idea at the top is lost among all the detail. I really like the 2nd and 3rd design, however the letter N is not very legible , in the diesign tht has more serfis. I am know going to place the design with the illustrative design of swirls I created earlier.This stage has allowed me to see how the historical serifs would work within my design and how i could go about simplifing them...

TypefaceIntroducing historical serifs from my research into my developing typeface...

TypefaceIntroducing historical serifs from my research into my developing typeface...

IDEA DEVELOPMENTContinuing with the my idea development, I printed of myfavourite letterforms and reappledthe swirly pattern, hoping to clarifyand create a legible letterform...

I printed out several copies of my favourite letterforms, to create a more refined letterform. I cut them out and stuck the letterforms onto different shapes & sizes of paper, to see whether this factor would influence my type. I really like the triangle shaped design as it flows and doesn’t effect the legibility. I need to finalise the colour style and add this to my design...

IDEA DEVELOPMENTContinuing with the my idea development, I printed of myfavourite letterforms and reappledthe swirly pattern, hoping to clarifyand create a legible letterform...

Typographic Posters

As my development stages have continued, I have hit various learning curves and choose to spend some time adding to my research to inspire my final letterform...

typographicposters.com has inspired me to incorporate the banana form more, I have focused on just the stringy element, but I think I could improve my letterform by incorporating more...

As my development stages have continued, I have hit various learning curves and choose to spend some time adding to my research to inspire my final letterform...

IDEA DEVELOPMENTHaving developed a legible font, I decided to experiment place-ing the Banana within the letters. I then moved on to apply different colours...

I don’t think that incorporating the banana into the letterform strengthens it, visually it looks more complicated.Now I am focusing on the application of colour...

IDEA DEVELOPMENTExperimenting with the application of colour, trying to discover the strongest solution for my final letterform...

IDEA DEVELOPMENTHaving established a typeface created several other letters in that particular style, I thought about producing an application to display the typeface...

Using my choosen fruit, a Banana, I considered the application of a recipe. I chose to bake a Banana cake and illustrate it with my own step by step photographs and typeface... I have choosen the larger image on the left as my final application.

I used a color blended image of my cake, as the background and focused on designing with the colour yellow. The larger design to the right ihighlights my typeface in yellow, however it becomes lost within the imag-ery supporting the black and yellow contrast

IDEA DEVELOPMENTStarting with a sketch, here is the development of two other words from my letterform...

I started this process by using a fine liner to define my mark making, scanning it in, filling it & then live tracing it. To ensure that the repeated letters were exact I duplicated the most accurate and edited them into a complete word form...

To the left you can see my final letterform, in black and yellow ( my choosen render ) and the complete words. Above is my letterform edited into place on dafont.com

Final ApplicationBelow you can see my final designand application for the bah nah nah typeface...

EvaluationA brief critical report based on the last two weeks spent producing this project...

I

I was working on a brief to create an expressive typographic. I was required to design a typestyle based on any fruit or vegetable. The outcome was to create a name to base design solutiions upon. I set out by allocating my time suffiecently and recording what I planned to achieve everyday on iCal. I found this a useful tool, to set myself deadline to work towards in order to complete this element of my project in just two weeks. The time scale was alot shorter to what I have been used to working on, however I have worked on one week projects before so I had an idea about what was expected of me at this level. Visual, primary research became the foundation of my project and it was invaluable, something that I was constantly looking back over as my ideas began to

grow. I enjoyed the hands on approach and I wasn’t afraid to get stuck in and experi-ment. I spent alot of my time experimenting and coming up with alternative outcomes, letterforms and colour combinations, something that I learnt over time wasn’t to discover what was right or wrong. It was simply to discover something unique. To grow upon the feedback I recieved at the end of my foundation degree I was told to seek more feeback, whether from peers, tutors or friends. To practise and achieve this, I attended every class and tutorial and continually spoke to my tutors about where my experimentation was leading to. I even had to show my work to my tutorial group, something that I had rarely done in the past. But I appreciated the practise

I also took my work to my intern at Lockstone Design to get other designers advice and to see what they thought of my work. I found this very useful and I wondered why I hadn’t done this before. By getting more feedback, in such a short space of time, my ideas were constantly evolving. I am suprised at how much idea development I have produced over this time period compared to projects in the past. I am proud of the work I have produced and feel that with more relative feedback it inspired me more to develop my ideas. I feel as though I have learnt alot, yet if I was to do anything differently I’d perhaps add more secondary research and inital hand rendered sketches. I hope I can continue to work this efficently as I have really enjoyed this phase of my BA.