Social Media Improve your social media skills!

Why is social media important? •  Social Media provides almost instant access to

information around the world.

We use social media to leverage or deepen relationships. •  Listen to friend’s activity. •  Provide awareness about our own

activities. •  Engage with potential business

relationships. •  Influence decision makers. •  Look for customer support.

Social Media Statstics

Sources; http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/

Social Media Penetration

Social Media for Job Seekers •  What Networks are Recruiters using:

•  98% use LinkedIn •  42% use Twitter •  33% use Facebook •  19% use Twitter in conjunction with LinkedIn

•  How are Recruiters Using Social Media •  58% are sourcing applicants •  49% are posting job opportunities

Source:http://www.youtern.com/thesavvyintern/index.php/2012/07/09/job-seekers-get-social-now-infographic/

Which Social Media is right for you?

Facebook Twitter Linked In

Primary Role Engagement Engagement Networking and recruiting but changing

Benefit Transparency, power of the crowd Immediacy Contemporary approach

Primary Audience 1.  Consumers 2.  Employees 3.  Media

1.  Consumers 2.  Employees 3.  Media

1.  Job Seekers 2.  Employees 3.  Alumni

Tone of Voice Positive, encouraging, funny, fun Positive, Informal Professional, informing

Negatives Timeline set up time consuming, hard to get followers

Information passes quickly, display is poor

Not great reporting, less engagement.

Set up your profiles •  Facebook – Tell your story!! Facebook has

restructured their landing page to include your story and highlights.

•  Twitter – Look for keywords to put in your profile that people will find you. No sentences.

•  Linked In – Should look like your resume. Include your skills! Put up a nice photo with only you in the picture. Use appropriate key words and phrases in your heading and title.

Increase your social media presence! •  Facebook – invite friends. Check out your suggestions. •  Twitter – you get what you give in twitter. Look for

influencers (or recruiters). Use Whoisflollowingwhom to build a network. Follow your followers. Make sure who you follow is active.

•  Linked In – Go through your address book to invite people. This channel is the easiest to increase your following.

Ways to Engage •  Share pictures •  Ask questions •  Respond to questions, comments and mentions •  Share content that you read that is interesting •  Create light stories

•  Always be positive •  Share events or places you visit

Tips for Engagement

Facebook Twitter Linked In

Comment on post -FB measures your interaction with friends

Post often using bitly or ow.ly links to shorten urls to meet the 140 character limit

Join Groups

Tag friends in pictures Mention people Start discussions in groups

Post events or click attend events

Tweet when at events or out at places

Post achievements (i.e. just finished social media training class)

Post pictures, activities or interesting news content

Use key words with hashtags

Post links to blogs or interesting news content

Use Likes Courtesy to thank users when your content is tweeted

Write referrals and ask for referrals

Organize your friends Create Lists Tag and filter connections to organize

Consume, Engage, Create and Track

Dashboards are used manage your social media across channels (FB,Twitter and Linked IN). •  Consume or read information –read links, track keywords,

and specific information. It is not good for pictures. •  Engage – you can retweet and respond to mentions. •  Create – you can shrink URL, post across channels and

schedule your posts. Your posts will come across more evenly and efficiently.

•  Track – how often your posts are clicked through (via ow.ly), followers, likes, mentions

Dashboards

• 

The most popular dashboards are Hootsuite, Tweet Deck and Buffer. Here is an example of Hootsuite.

Next Steps: •  Facebook

•  Review you profile and update your cover photo. •  Add highlights with pictures to the timeline. •  Engage with your pages that you like.

•  Twitter •  Find influencers (people that you find interesting). Start by

reviewing lists. •  Create lists of your followers. These can be private or

public. •  Use hashtags for your keywords in your postings.

Next Steps •  Linked In

•  Join Groups that are relevant to you. •  Engage is conversations by asking or responding to

questions. •  Ask for a referral.

•  Dashboard •  Set up Hootsuite. •  Import your Twitter lists. •  Schedule your first posting.

Links to use:

•  http://www.facebook.com •  https://twitter.com •  http://www.linkedin.com/ •  http://hootsuite.com •  http://bufferapp.comhttp:// •  ifttt.com/dashboard •  http://klout.com •  http://socdir.com/