ucf graphics

8/3/2019 UCF Graphics

1/11

GRAPHIC

STANDARDSMANUAL


2/11

PRIMARY COLORSColor is one of the most important elements of the University

of Central Florida athletic identity system. The colors on the

right are the official colors for all of the UCF athletic logos.

If these colors are not available the logos should be printed

in all Black. Logos may also be used in all White on either

Black or UCF Gold backgrounds. Logos may be used in allWhite on other dark color backgrounds only if previously

approved (see page 5). UCF athletic logos are never to be

reversed.**

Black

* Pantone is a registered trademark of Pantone, Inc. The colors shownon this page and throughout this manual are not intended to match thePANTONE Color Standards. For the PANTONE Color Standards, refer tothe current edition of the PANTONE Color Fo rmula Guide 1000.

** See individual artwork guidelines.

SUPPORT COLORSIn addition to the primary colors shown above, the UCF

athletic identity system utilizes Silver/Gray and White as

important support colors. White helps to add contrast to Black

and UCF Gold. Silver is preferred but Gray or its process

equivalent can be substituted when necessary.

UCF Gold(in lieu of which use *Pantone 872)

Process Equivalent: 20c 30m 70y 15k

OFFICIAL ATHLETIC

COLORS

1

Silver/Gray(in lieu of which use *Pantone 877 or *Pantone 422)

Process Equivalent: 0c 0m 0y 30k

White


3/11

The new UCF marks were designed to create a consistent

brand for our athletic program. At the same time there are

many variations to choose from so that there should be a

design compatible to any application. The preferred logo is

the primary mark shown largest on this page. Logos that do

not contain UCF are for use only when either the school

name or monogram have been previously presented. Forexample, the head alone design can be used inside a brochure

if a logo or words identifying the university has been used

on the cover. Or the sword logo can be used on a garment

if the university name or monogram is identified in a

prominent place.

All artwork and variations are available in Macintosh and

PC digital file formats. For information on using the logos

with different words in the banners see page 8. PRIMARY LOGO

2

UCF ATHLETIC

logos


4/11

All of the UCF athletic logos are available in full color (Black,

UCF Gold, and Silver/Gray), 2 color (Black and UCF Gold),

and all Black. Some examples are shown on the right.

Logos may also be used in al l White on either Black or UCF

Gold backgrounds. Logos may also be used in all White on

other dark color backgrounds only if previously approved(see page 5). The logos should never be used in all

Silver/Gray.

Black

2 Color

Full Color

ATHLETIC LOGO

COLOR VARIATIONS

3


5/11

4

USING LOGOS ON

COLOR BACKGROUNDS

Frequently it may be desirable to place the athletic identity

logos on a field of color. As shown in the examples on the

right, all of the artwork has been created with a built-in

outline shape that allows it to work clearly on any background.

For this reason it is not necessary to alter the logos before

placing them on any color, photograph or complex

background. This is true of the full color, 2 color, and theBlack logos.

The UCF logos should never be reversed. All UCF logos may

be used in all White on either UCF Gold or Black backgrounds

(or on other dark color backgrounds with prior approval).

The all White version of the UCF logos should never be used

on light color backgrounds (such as Silver/Gray) or any

complex backgrounds.

It is never permissible for any photograph, pattern or complex

background to show through logos (as in the example at the

far right of the bottom row).

On UCF Gold Background

White*Black2 ColorFul l Color

On Black Background

On non UCF Color Background

On Complex Background

* Al l Whit e logos may be used on either UCF Gold

or Black backgrounds (or on other dark colorbackgrounds with prior approval).

WITH

APPROVAL

PREFERRED


6/11


7/11

Each of the University of Central Florida athletic logos has

an established safe zone. This safe zone is intended to

maintain the logos integrity and to avoid visual confusion.

No other type or graphic element (including folds, trims or

edges) should fall within the safe zone shown. The safe zone

for most UCF athletic logos is equal to one sixth of the width

of the logo (A). The only exceptions are the four horizontallogos on the far right side of the page. The safe zone for

them is equal to one eighth of the width of the logo (B). This

safe zone spacing is uniform on all sides of the logo. See the

examples for each athletic logos specific safe zone.

6

SAFE ZONES

1/6 the width of the logo or A A

A

A

A

A

A

A

1/8 the width of the logo or B

B

B

B


8/11

USING LOGOS

WITH TAGLINES

7

TAGLINESThe six logo configurations shown on the right are

capable of presenting different tag line text in the banners.

To customize the banner tag lines for a sport or activity

simply open the desired art file in Adobe Illustrator (these

art files are located on the Live Text UCF logo CD). The

desired text can then be typed into the banner and thensaved as desired for your use. Only the words below are

approved for use in these Live Text files (type size must

stay the same and text must be in all caps).

AVAILABLE TAG LINE TEXTAthletics, Football, Basketball, Softball, Soccer, Golf, Volleyball,

Cross Country, Track and Field, Tennis, Cheerleading, Sports

Medicine, Rowing, Marketing, Communications

All other wording must be approved first by the

Athletic Department

Variable tag line text(fit text by expandingor condensing width andadding letterspacing -never increase type sizeor change font)


9/11

UCF FONTSThe primary typeface for the University of Central Florida

Identity is UCF Bold Italic. Copperplate Gothic Heavy is the

font used in the banner of the UCF logos. Copperplate Gothic

Heavy may be ordered from www.myfonts.com. UCF Bold

Italic is a custom font and is only available through the

University of Central Florida.

ABCDEFGHIJKLMNOPQRST

UVWXYZ

0123456789

UCF Bold Italic

ABCDEFGHIJKLMNOPQRSTU

VWXYZabcdefghijklmnopqr

stuvwxyz0123456789Copperplate Gothic Heavy

MINIMUM LOGO SIZESEach of the UCF athletic logos has a minimum allowable size.

In order to ensure clear reproduction and legibility, the logos

must not be used any smaller than the sizes shown on theright. It is preferred that when possible the logos be used

larger than their minimum size.

8

COMPATIBLE TYPOGRAPHY

& MINIMUM SIZES

1.25 1 1 .75


10/11

FULL COLOR RETAIL GRAPHICSIf the fabric color matches one of the offi cial colors exactly

(Black, UCF Gold, Silver/Gray or White), the fabric can show

through in place of printing that color. If the fabric color

does not match any official color, all 4 official colors must

be used to print the logo.

ONE AND TWO COLORRETAIL GRAPHICSWhen using logos on apparel, the art may print in Black,

UCF Gold, or White as long as there is sufficient contrast with

the fabric color. The one and two color UCF athletic logos are

a great cost saving alternative to the full color logos.

These two examples show how one colorversions of the logos can look on apparel.As shown on the left, various combinations ofthe UCF athletic typefaces and the single colorlogos and monograms make it simple to createa variety of simple collegiate designs. As shownon the example on the right, it is alsopermissible to print just the Black art on alight color fabric without the White outline.

Two color printingexamples

These shirts would require threecolor printing to reproduce thefull color UCF logos.

RETAIL

APPLICATIONS

9

The logo can be used inUCF Gold with approvalonly. If used it should be

created from the Black artfiles and used on eitherBlack or White as shown.


11/11

UCF ATHLETICS

CONTACT INFORMATION

For additional information regarding the use of UCFathletic trademarks please contact:

Chancel TaylorAssistant Director, Licensing and PromotionsUniversity of Central Florida407-823-4257

www.ucfathletics.com

All art shown in this manual is the property of University of Central Florida and artworkmay not be used in any way without prior written permission.

2007 University of Central Florida, all rights reserved.

All logos and manual designed by Rickabaugh Graphics

For obtaining a license for use of Universitytrademarks by external organizations forcommercial purposes:

The Collegiate Licensing Company (CLC)290 Interstate North, Suite 200Atlanta, GA 30339770-956-0520www.clc.com

ucf graphics

Documents