Challenge The client, a national provider of direct-to-consumer home security systems, sought to increase the conversion rates and expand the reach of their marketing campaigns. Seeking to test new audience providers to invigorate their acquisition efforts, the client turned to Ultimate Data, a division of Wiland Inc. Ultimate Data provided a custom audience that contained highly responsive new prospects and significantly drove up acquisition rates.

Solutions Ultimate Data developed a Custom Universal Performance Solution powered by Amex AdvanceSM to drive new customer acquisition for the client. This solution identified consumers most likely to respond to marketing efforts and provide high lifetime value to the brand.

Ultimate Custom Audience powered by Amex AdvanceSM

Leveraging the diverse data available across the Ultimate Database™ as well as sophisticated response prediction technology, this solution consisted of independent response models, profile models, and custom models specific to the home security niche, inclusive of insights from Amex AdvanceSM. A personalization services division within American Express, Amex AdvanceSM partners with Ultimate Data to provide consumer spending insights that enrich the Ultimate Database, bringing another set of predictive variables to modeling for customer acquisition campaigns.

The Ultimate Custom Audience powered by Amex AdvanceSM was tested head-to-head against other data sources.

High-Performing Marketing Audiences

Case Studya division of Wiland, Inc.

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Result Ultimate Data’s custom audience solution exceeded expectations and resulted in incremental lift in campaign response and engagement for the brand.

Ultimate Custom Audiences powered by Amex AdvanceSM generated a 23.08% sales rate lift over the campaign average for the client, bringing them new customers with additional reach and increasing the ROI of their campaign.

Based on the strong response and value from prospects originating from Ultimate Custom Audiences, the client has expanded their scope of work with Ultimate Data.

a division of Wiland, Inc.

Contact us at info@ultimatedatagroup.com or 248.710.2181 to discover how you can tap into the power of Ultimate Audiences and drive breakthrough results for your brand.

© 2018 Wiland, Inc.

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About Ultimate Data Ultimate Data is a division of Wiland, Inc., and provides on-demand and custom marketing audiences to brands and organizations in hundreds of niches. Ultimate Data leverages vast, best-of-breed marketing data curated from a network of data partners and other proprietary sources, resulting in a diverse, comprehensive range of consumer behaviors and insights.

Ultimate Data marketing solutions are driven by the predictive power of the Wiland Technology Platform’s machine learning, artificial intelligence, and proprietary predictive modeling techniques. This combination of superior data and advanced response prediction technology produces the highest quality marketing audiences available for targeted engagement.

Ultimate Custom Audience powered by Amex AdvanceSM

Home Security CampaignSales Performance

1.00x

Average Campaign Performance

a division of Wiland, Inc.

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23% LIFTCompared to Average Campaign Performance

1.23x