UDIA WA Advertising

Opportunities

As the leading voice representing the urban development industry, the Urban Development Institute of Australia (UDIA) is at the forefront of all

things development in Western Australia.

With a history spanning over 40 years, the Institute is the preeminent body that promotes excellence and innovation in the creation of the

urban environment in WA.

Spanning the whole of industry (developers, finance, design and planning, to local government and state agencies, and all of the essential service

providers too; engineers, environmental consultants, accountants, lawyers, builders, architects, and more) UDIA members work together to

create vibrant, liveable communities across WA.

Representing all aspects and sectors of the development industry (with a particular emphasis on residential development, focusing on both land and

built form/infill projects); UDIA holds a unique and well respected position. When it comes to informed conversations on the growth of

Perth, UDIA offers an unrivaled insight.

8000+

Total contacts in WA

7Working Committees

60+

Events each year

300+

Member Companies

40+

Years of experience

AboutUDIA (WA)

OUR VISIONis a strong urban development industry creating and regenerating thriving,

sustainable communities and economic prosperity for all.

OUR MISSIONis to be the leading voice on urban development, promoting and supporting

the industry’s pivotal role in creating smart, sustainable and liveable communities.

3 - UDIA WA website

Advertising with UDIA (WA)

2 - Urban Express (Digital eDM)

1 - The Urbanist (Digital and Hard Copy)

Align your brand with excellence

Advertising with UDIA WA delivers a unique approach to engage with the WA

development industry.

There are currently three advertising avenues

available*

*Terms and conditions apply

210 mm

297mm

210 mm

148 mm

$1500 + GST

$850 + GST

The Urbanist is the quarterly magazine produced by the Urban Development

Institute of Australia (UDIA WA).

UDIA WA’s magazine is an exciting product that provides members and development

industry stakeholders with in-depth, well researched articles and information relevant to current and emerging

issues and trends impacting on the property and development industry in WA.

Produced in hard copy and digital format, this magazine provides the ideal opportunity to engage with

the development industry.

Hard copy delivered direct to over 300 subscribers and digital copy sent out to over 4000 subscribers.

Specifications:

Full page: 297mm h x 210mm wHalf page: 148mm h x 210mm w

With 5mm bleed

Files to be created in PDF version 1.3 or 1.4.

PDF files to be supplied in CMYK format with all fonts embedded

into the file.

RGB or spot colour files will be rejected.

WE’RE LIVING IN A CHANGING

WORLD

DRIVING PERTH’S VISION

PROFILE ON: TIFFANY ALLEN

COLLABORATION KEY TO CLIMATE CHANGE RESPONSE

#01

ON WINNING THE RUSSEL PERRY AWARD FOR URBAN DEVELOPMENT EXCELLENCE FOR CIRQUE MOUNT PLEASANT AT THE 2019 UDIA WA AWARDS FOR

For your chance to have a project recognised as the very best in WA, nominate for the 2020 UDIA WA Awards for Excellence. Nominations open soon.

2020

PREMIER MARK MCGOWAN

While government and industry are working together to deliver more consolidated growth over the coming years, striving for a greater balance between infill and new development, the demand for new land along our beautiful coast is likely to continue well into the future.

Developing land along the coast not only satisfies West Australians lifestyle aspirations for coastal living, new research provides evidence that the health and wellbeing benefits of living on the coast is undeniable.

This research reinforces the importance of good planning in coastal areas to ensure improved access to the coast for residents and visitors, including coastal infrastructure and facilities, while respecting the environment and natural assets of these areas.

As climate change and sea level rise increase in prevalence, planning for these future impacts will also be crucial to the longevity of our coastal assets.

University of Western Australia and Telethon Kids Institute Associate Professor Dr Hayley Christian says it is the result of human’s innate need to connect with nature that the coast provides so

many benefits.

“It’s to do with the biophilia hypothesis,” Dr Christian said. “We know that when we connect with these natural forms it relaxes us, reduces stress and restores us.

“There are also social benefits too. When people are in contact with these natural spaces, it gets them out of their home, out of their car, out of their office and they’re exposed to nature and other people. It’s a way for people to socially connect with their communities.”

While this statement is true whether a person is visiting a green space, such as a park, or visiting a blue space, such as the beach, Dr Christian said it was the connection with the latter that may have a bigger impact on health and wellbeing.

“An Australian study found adolescents feel even more relaxed and refreshed when they spend time at the beach, compared to green space,” Dr Christian said.

“Other studies have found adults and youth are more physically

active and less sedentary if they live by the coast.

“In fact, people’s general perception of health and physical activity is better if they live by the coast with studies showing that having a better perception of our general health is associated with living 1-5km away from the coast.”

While living within a 5km radius of the coast is good for health and wellbeing, findings from BlueHealth, a pan-European research initiative investigating the links between environment, climate and health has shown that the propensity to visit the coast is key.

In an article with The Guardian towards the end of 2019 Dr Lewis Elliott of the University of Exeter and BlueHealth said people who visited at least twice weekly tended to experience better general and mental health with research suggesting around two hours a week was beneficial.

Dr Christian said this was something that needed to be investigated further, especially in Australia where ABS data suggests more than 80% of the population lives within 50km of the coast.

“There has not been enough research done within Australia,” she said. “Most of the studies

so far only look at the distance a person lives from the coast but not how we interact with blue space or how we get there.”One study that did investigate how people use the beach was recently carried out by RobertsDay on behalf of the City of Wanneroo in the creation of the Yanchep Lagoon Master Plan.

The study comprised digital online surveys, a three-day place design forum, and several open days, all of which provided a wealth of hard data on coastal use, as well as drawing out a nuanced understanding of deep community values.

RobertsDay Principals Zanda Cameron and Peter Ciemitis, who led the engagement and design aspects of the project, believe the project findings have relevance to the wider Metro coast in terms of planning and developing within existing communities or in new greenfield developments.

The study found 73% of community respondents used their beach most days or frequently in summer.

“The beach becomes the place where the community gathers, recreates, interacts and forms

bonds” Ms Cameron said. “It is difficult to find inland suburbs with such powerful attractors.”Adding to the health benefits associated with the beach, the study found 40% of those surveyed chose to walk or cycle to the beach.

“This spoke to us about the enormous health benefits of a coastal location,” Ms Cameron said. “Not only do visitors physically exercise at the beach itself, but the walking or cycling journey to the coast becomes an added health bonus.”

Mr Ciemitis said this showed that the designing of links to the beach in any coastal project was crucial.

“We need to include frequent, shady green links through projects down to the beach,” Mr Ciemitis said. “We need to think of pause points and serendipitous surprises, catching glimpses of water to make the walking journey a joy.”

Much of Greater Perth’s urban development front has traditionally been focused along our spectacular coastline with new development progressing north and south in a relatively linear pattern due to the Darling Scarp restricting significant growth to the east and of course buyer demand for proximity to the beach.

40%

choose to walk or cycle to the beach

73%

used their beach most days or frequently in

> 80%

of the Australian population lives within 50km of the coast

TOWARDS BETTER HEALTH

At a glance

Making Waves

Deadlines & Themes:

#4 2020Theme: State Election Special

Advertising artwork: 13 November

#1 2021Theme: TBC

Advertising artwork: 6 February

#2 2021Theme: TBC

Advertising artwork: 14 May

CONNECTING TO PLACE

Over the past 12-18 months we have noticed a lack of long-form editorial content relevant to our industry and we felt there was an opportunity to provide a value-add to our membership and key stakeholders.

So with much debate over names for the magazine, The Urbanist was born and each edition will focus on a different theme with our inaugural edition looking at Connecting to Place, aligned with the theme for our 2020 Development Conference.

Connecting to Place is pivotal to everything we do as an industry. Creating new and enhancing existing communities all revolves around connection to people, understanding and respecting the heritage, culture and existing environment of a place.

In the process of creating this first edition of The Urbanist, I had the pleasure of being able to sit down with the WA State Premier Mark McGowan and ask him a few questions about how he views WA right now and what his vision for the future is.

As you will read, Premier McGowan is immensely proud of our great state (as he should be) and is keen to see a long term infrastructure blueprint put in place that will outlive his tenure and those of his immediate successors following the implementation of Infrastructure WA.

Infrastructure WA also makes an appearance in our second feature article as its Deputy Chair Nicole Lockwood, along with Dale Alcock and Adrian Fini provide their vision for Perth over the next 30 years.

This edition also profiles the current UDIA WA Women in Leadership Award winner Tiffany Allen who offers an insight into her personal experience with diversity and leadership and how this has shaped her career to date.

We also look at the health benefits of creating communities by the water, the impacts of climate change on our industry and ways to create places that inspire the next generation of homebuyers, among a variety of other topics.

It gives me great pleasure to welcome you to the very first edition of UDIA WA’s new quarterly magazine, The Urbanist.

CEO REPORT

Following on from the Millennial generation, Gen Z comprises the cohort of young people up to the age of about 23 and while much of this generation are still students, they represent the next wave of homeowners that will sweep the market from the end of this decade onwards.

In fact, Lendlease Head of Customer and Product Futures Natalie Slessor says that by 2030, Gen Z will form more than a third of the workforce.

With this in mind it is important the development industry think carefully about this generation and what they might want from projects in coming years. To do that, the key starting point is to understand what makes this generation tick and what motivates them.

As Miss Thunberg has shown, this is a generation unafraid to voice their opinions, similar to their Millennial predecessors but it is important to note that Gen Z is shaping up to be quite different to the Millennials before them.

Ms Slessor says Gen Z are digital natives just like Millennials but will not be a ‘broadcast’ generation.

“They have a dose of scepticism about big tech – let’s not forget that the term ‘fake news’ was very much coined on their watch,” she said.

“Gen Z’s are very driven, very collaborative, an amazingly open generation, but are more purpose led than ever. They are highly likely to be politically aware and hyper aware of the climate crisis, equality and sustainability. They feel that they are their issues to solve.”

Similar to Ms Slessor, Right Angle Studio Strategy & Insights Director Barrie Barton says Gen Z are much more concerned about self-awareness than self-promotion.

“They have more robust stand-alone identities, seek more meaningful relationships with others and hold a great vision for what the planet needs beyond their own lives,” he said.

“Gen Z boycott places, brands and products that are not sustainable - so to attract Gen Z customers the property industry must make places that go way beyond the minimum sustainable commitments required by policy.

“In terms of design, Gen Z will willingly sacrifice size for

Continued on page 34.

Whatever your thoughts on Greta Thunberg are, she is one of the leading voices of the emerging generation known as Generation Z (Gen Z).

Creating places FOR THE NEW GENERATION

Urban

ExpressThe Urban Express is the development industry’s weekly communiqué, delivering highly valued

informative updates which reaches thousands of industry stakeholders in Western Australia.

With up to 50 editions across the

year, offering over 225,000 “hits”, the

exposure you receive from the Urban

Express is unsurpassed.

In 2020 and beyond, UDIA

communications will continue to be the

respected and sought after source for

information, data, updates and insights

on all things development in WA.

An impressive open rate (averaging

25%) and a targeted audience

of property developers, builders,

consultants, essential service providers

and key decision makers, it’s the perfect

way of getting your brand in front of

industry in a reliable way and on a

consistent basis.

Specifications:

Banner ad: 600 x 251 mm

Hyperlink capable

PNG or JPEG images required

Rates:Single week: $275 + GST

Whole month (4 weeks): $990 + GST

This exclusive banner is in a prime position directly under the

IN THE NEWS section

UDIA WA Website

The UDIA WA website receives in

excess of 10,000 visitors per month

from Australia alone allowing you to

easily reach key decision makers within

the development industry on a daily

basis.

From the latest news to insightful blogs;

information about our world-class

events; details of our industry-leading

advocacy work and much more, the

UDIA website is the one-stop shop for

keeping up to date with the development

industry.

UDIA WA is the leading organisation representing all aspects of the development industry and our

website provides an unrivalled platform of excellence to promote your brand.

Specifications:

Variety of sizes and placements available across the UDIA WA website

Hyperlink capable

PNG or JPEG images required

Rates:Negotiable depending on requirements,

length of campaign and preferred placement on the website.

Terms and Conditions• Unless otherwise approved/negotiated, advertising is only

available to current UDIA members

• UDIA WA reserves the right to decline to run content, if it is deemed controversial or unacceptable for any reason.

• Your advertisement will be included in the edition specified

on the agreement at signing. Exact location within the publication is subject to UDIA discretion.

• Advertisers are not offered sector exclusivity; it is important to understand competitors may also receive exposure in

the same edition.

Contact

To arrange any advertising with UDIA WA, contact udia@udiawa.com.au

For more information, visit www.udiawa.com.au

UDIA WAUnit 26, Level 13 Wexford StreetSubiaco WA 6008t 08 9215 3400f 08 9381 5968