First Generation College Student Fiona

BACKGROUND:• Just graduated high school, she is the first in her family to attend college• Looking to join the University of Florida as a first generation Gator

• Works a full-time job so she can pay for living expenses• Enjoys spending time with friends and her cat

DEMOGRAPHICS:• Female (could be a male – Frank)

• 18-22• Parents’ income less than 60,000 a year

• Urban

IDENTIFIERS:• Independent, responsible

• Likes living on her own, off campus• Has to budget her money

First Generation College Student Fiona

GOALS:• Graduate from college with as little debt as possible

• Experience all the University has to offer• Make life-long friendships

• CHALLENGES:• Find a balance between work and school• Options to help with the cost of college

HOW WE HELP:• Offer online-classes, so student can work around her schedule

• Have easy access to scholarship applications

First Generation College Student Fiona

REAL QUOTES:• “I have been accepted into the University of Florida, but not sure if my family can afford

for me to attend college.”• “I’m worried that I may not be able to find a balance between work and school and my

GPA will drop.”• “I have heard that paying off student debt can take years.”

COMMON OBJECTIONS:• I’m worried I won’t have the finances to complete my college degree

• I don’t want to be paying off student loans my whole life• Being the first person in my family to go off to college, I have no one to help me. I’m

scared I might need extra help with all the paperwork

First Generation College Student Fiona

MARKETING MESSAGING:• Quick and easy to find locator tabs for all types of platforms

ELEVATOR PITCH:• We take away the stress of starting college by making it easy to find

important information.