ufaso

aprili, 2011, N4 (70)

20 aprils rusTavelis Teatris

mcire darbazSi kompania

jeoselma sazogadoebas

`praimtaimis~ axali proeqti

- `gigo gabaSvili, rogorc

fotoxelovani~ warudgina.

proeqti kulturis saministros,

saqarTvelos erovnuli

muzeumis, erovnuli arqivis

da Tbilisis sakrebulos

mxardaWeriT xorcieldeba.

proeqtis prezentaciaze war modgenili iyo gigo gabaSvilis mier XIX saukunis bolos gadaRebuli fotoebi, romlebze dayrdnobiTac mxatvari Tavis unikalur tiloebs qmnida. realisturi mxatvrobis fuZemdebelma, gamorCeuli xedviTa da saxasiaTo portretebiT cnobilma mxatvarma kidev erTxel gaaoca sazogadoeba.

yvelaferi ki ase daiwyo... erTi wlis win, rodesac gazeT `praimtaimis~ Jurnalisti marita damenia interviusTvis mkvlevar gogi sarajiSvils estumra, gigo gabaSvilis gaumJRavnebeli firebis Sesaxeb Seityo. firebi erovnul muzeumSi inaxeboda. maTi gamJRavnebis Semdeg gamoCenili qarTveli mxatvari sazogadoebam axali kuTxiT dainaxa.

jeoselisTvis qveynis kultruli memkvidreobis gadarCenis sakiTxi Zalian mniSvnelovania. am mimarTulebiT bevri proeqti keTdeba. kompaniaSi miiCneven rom es unikaluri aRmoCena sazogadoebas Seuqmnis zust warmodgenas Tu ra xarisxis fotoebi iqmneboda mecxramete saukunis bolos saqarTveloSi.

gadmocemis Tanaxmad, gigo gabaSvilma 1893 wlidan daiwyo

gigo gabaSvili, rogorc fotoxelovani”

fotokameris gamoyeneba. pirveli fotokamera ilia WavWavaZis mier gamogzavnili 200 rubliT SeiZina.

`gigo bavSvobaSi sakmaod Tavneba da Znelad aRsazrdeli yofila –saswavlebelSi mxolod xatvis, tanvarjiSis da geografiis gakveTilebs eswreboda. danarCen dros quCaSi seirnobda, mtkvarze Tevzaobda, megobrebTan erToboda. 18821883 wlebSi swavlobda TbilisSi, kepenis kerZo samxatvro skolaSi. 1886 wels gigo

gabaSvils ocneba ausrulda _ is peterburgis samxatvro akademiis Tavisufali msmeneli gaxda. axalgazrda, niWier, perspeqtiul mxatvars did daxmarebas uwevda ilia WavWavaZe. ilias oTaxSi arsebuli naxatebidan umetesoba gigos Seqmnili iyo. gigo akakisTanac megobrobda. is iyo mxatvari, romelTanac ilia da akaki pozirebdnen. gigos orive maTganis portreti aqvs Seqmnili.

1891 wels TbilisSi gabaSvilis pirveli warmatebuli

personaluri gamofena moewyo. 1894 wels, rubos rCeviT, gigo miunxenis samxatvro akademiis studenti gaxda, Tumca, rogorc misi werilebidan Cans, miunxenis akademias ar SeeZlo raime axali mieca iseTi ostatisTvis, rogoric gigo gabaSvili iyo.

did mxatvars ori aTasamde tilo aqvs Sesrulebuli. gabaSvili muSaobda zeTis saRebavebiT, akvareliT, aqvs kalmiT naxatebic. namuSevrebis Tematika mravalferovania. gabaSvilma Seqmna qarTuli kulturis moRvaweTa portretebis mTeli seria. 1897 wels TbilisSi daaarsa samxatvro studia, 1900 wlidan aswavlida `natifi xelovnebis wamaxalisebeli kavkasiis sazogadoebis~ xatvis skolaSi. 1901 wels amave skolis direqtori gaxda. iyo Tbili

sis samxatvro akademiis erTerTi damaarsebeli da pirveli profesori. mxatvari 1936wels gardaicvala. savaraudod, komunistebisTvis miuRebeli msoflmxedvelobis gamo is sabWoTa reJimma imsxverpla. misi saflavi axlaxan vakis sasaflaos uZveles nawilSi aRmoaCines. dedaqalaqis mTavroba `praimtaimis~ iniciativiT, gabaSvils didubis an mTawmindis sazogado moRvaweTa panTeonSi gadaasvenebs~, _ es aris mcire amonaradi gigo gabaSvilis biografiidan. dRes ki gigo gabaSvili sazogadoebam gaicno rogorc fotoxelovani.

gigo gabaSvilis erTerTi gamorCeuli naxati `bazari samaryandSi~ niuiorkis qristis auqcionze ramdenime wlis win 1 milion 136 aTas dolarad gaiyida.

aprili, 2011, N4 (70)

2

SemogvierTdiT facebook-ze

aq TiToeul Cvengans Tavisi samoqmedo sivrce aqvs, aq TviTon virCevT vis vemegobroT da vis ara, sasaubro Temis, cxovrebis stilis, mosawoni Tu armosawoni obieqtebis arCevac, mxolod Cvenzea damokidebuli, aq yvelafris dizainerebi da mmarTvelebic Cven TviTon varT. mxolod Cvenzea damokidebuli rogor gamoviyenebT am sivrces, Cvenive moTxovnilebebis dasakmayofileblad. es internet socialuri qselia! erTi SexedviT TiTqos virtualuri, Tumca aranakleb saintereso, emociuri da realuri, vidre TviTon cxovreba.

dRes Tanamedrove teqnologiebi alternatiuli komunikaciisa da monacemTa gacvlis mraval saSualebas gvTavazobs, Tumca maT Soris internet socialuri qselebis popularobas vercerTi Seedreba.

socialuri qseli saSualebas gvaZlevs SevqmnaT da ganvaviTaroT kontenti ise, rogorc Cven gvsurs. socialuri qseli interaqtiuli vebsaitia, romlis sivrcis Sevseba TviTon momxmarebelTa mier xorcieldeba. saiti avtomatizirebul socialur garemos warmoadgens, romelic saSualebas iZleva

momxmarebelma TviTon Seqmnas sakuTari unikaluri profili, moiwvios megobrebi, gacvalos monacemebi, atvirTos foto, video da audio failebi, Seqmnas jgufebi garkveuli interesebisa Tu saqmianobis mixedviT, monawileoba miiRos diskusiebSi da sxv.

dRes yvelaze popularuli da gavrcelebuli aseTi qselebia LinkedIn, MySpace, Twitter da Facebook. mxolod aRniSnuli qselebis momxmarebelTa erToblivma raodenobam ukve didi xania miliards gadaaWarba. aqedan yvelaze meti momxmarebeli ki Facebooks hyavs. misi auditoria dRes 600 mlnze met momxmarebels Seadgens. maTgan daaxloebiT 230 mln. saitze yoveldRiurad mobiluri mowyobilobebis daxmarebiT Sedis. es ki rogorc gamokvlevebma aCvena ZiriTadad `bleqberis~ aparatebis daxmarebiT xorcieldeba.

TiToeul aRniSnul qsels Tavisi upiratesoba aqvs, Tumca maTgan yvelaze metad Facebooks gamoarCeven, razec misi gansakuTrebuli popularobac metyvelebs. amas ramdenime faqtors ukavSireben. magaliTad, sxva qselebisgan gansxvavebiT, romlebic Tavis droze ZiriTa

dad saqmiani da megobruli urTierTobebis damyarebis mizniT Seiqmna, Facebookis Semqmnelebma aqcenti pirvel rigSi adamianis TviTgamoxatvis moTxovnilebis dakmayofilebasa da misi unikalurobis ufro metad warmoCenaze gaakeTes. specialistebis azriT, adamianur moTxovnilebebs Soris erTerT pirvel adgilze swored TviTgamoxatvisa da `aRiarebis~ moTxovnilebebi dgas.

Facebooki gaxda is internetgaremo, sadac teqnikuri da socialuri bazis daxmarebiT yvelas SeuZlia martivad Tavisi Tavi `Seqmnas~ da warmoaCinos. amasTanave TiToeul momxmarebels saSualeba aqvs Tavisi Semoqmedebis nayofi mravalmilionian auditoriasac gauziaros. garda amisa Facebookis saitis profiliT sargeblobis saSualeba mraval enazea SesaZlebeli, maT Sorisaa qarTuli interfeisic. amas isic daemata, rom Facebookze momxmareblebi TviTon irCeven Tavisi gverdis misamarTs, maSin roca bevr sxva qselebze momxmareblis gverdze moxvedra SesaZlebelia, mxolod pirveladi identifikatoris daxmarebiT.

unikaluri Tvisebebis gamo, Tanamedrove socialuri qselebi, da kerZod, facebooki mimzidveli gaxda aramarto kerZo pirebisTvis, aramed msoflios lideri kompaniebisTvisac, romlebic ukanasknel periodSi qselSi sakmaod aqtiurad erTvebian.

dRes mTels msoflioSi wamyvani brendebis socialuri gverdebi gansakuTrebul popularobas iZens. qselSi milionobiT momxmarebeli saubrobs da erTmaneTs azrsa da STabeWdilebas uziarebs ama Tu im kompaniis, produqtebisa da servisebis Sesaxeb.

specialistebis azriT, kompaniis mier socialur qselSi sakuTari gverdis Seqmna, pirvel rigSi imis dadasturebaa, rom maT sakuTari momxmareblebis azri ainteresebT.

kompaniebisTvis socialuri qselebi momxmareblebTan interaqtiuli komunikaciis erTerTi saukeTeso saSualebaa. kompaniis korporaciuli internet gverdisgan gansxvavebiT, qselSi urTierTobis ena da forma ufro martivi da uSualoa. garda amisa oficialuri saiti SesaZloa internet sivrceSi `Caikargos~, xolo socialuri qselis daxmare

biT kompaniis gverdi uSualod momxmareblebis garemoSia ganTavsebuli. komunikaciis aseTi forma Tanamedrove kompanias damatebiT SesaZleblobas aZlevs momxmareblebTan ufro meti informacia gacvalos da amiT ufro xangrZlivvadiani da myari ormxrivi urTierTobebi aagos. es socialuri qselebis marTlac rom unikaluri upiratesobaa.

facebooki kidev erTi sivrcea sadac `Tqveni qseli~ urTierTobisa da komunikaciis damatebiT saSualebas gTavazobT. imisTvis, rom kidev ufro axlos viyoT erTmaneTTan SemogvierTdiT facebook.com/geocell telecommunicationze.

aq Tqven SegiZliaT gaecnoT kompaniis siaxleebs, ixiloT sareklamo rgolebi da mravali saintereso fotomasala. SesaZlebloba geZlevaT interaqtiul rejimSi dasvaT kiTxvebi, gaakeToT komentarebi, gamoxatoT Tqveni survilebi, rCevebi, ideebi, CaebaT diskusiebSi, SeafasoT da gamoTqvaT sakuTari mosazrebebi.

keTili iyos Tqveni

mobrZaneba jeoselis

facebook-is oficialur gverdze.

aprili, 2011, N4 (70)

3

jeoselis socialuri proeqti

naTia gogolaSvilis sveti

roca erTerT popularul saitze, kompaniis gverdze dasmul am saxaliso kiTxvas wavawydi, Cemda uneburad, pasuxis Zebna daviwye. didi dro ar damWirvebia imisTvis, rom pasuxis Cemeuli versia momeZebna: ̀ jeosels~ baliSis qveS bevri keTili da Tbili ramerume aqvs SemonaxulimeTqi, gavifiqre da TavSi gamielva am inovaciuri socialuri proeqtebis kaleidoskopma, romelic kompanias ganuxorcielebia.

didi xania internetiT da sxva mediasaSualebebiT Tvalyurs vadevneb ganviTarebul qveynebSi SezRuduli SesaZleblobebis pirTa cxovrebas, sociumTan maTi integraciis procesebs da metnaklebad vxvdebi, rogor unda Semogvqondes am mimarTulebiT siaxleebi, is emociuri foni, romelic Tan axlavs SezRuduli SesaZleblobebis mqone pirTa dasaxmareblad gatarebul proeqtebs, male aucileblad gadava yoveldRiurobaSi da darwmunebuli var, mTeli sazogadoeba ufro met sargebels miiRebs cxovrebis aseTi wesisgan, vidre dasaxmarebeli kontingenti. sargebelSi, ra Tqma unda, komerciul mxares ar vgulisxmob. pirvel rigSi, vgulisxmob sikeTes _ eris gajansaRebis aucilebel pirobas.

mokrZalebiT minda aRvniSno, rom jeoseli swored is kompaniaa, romelmac Tamami nabijebi gadadga am gzaze da, rac mTavaria, is yovelRiurad zrunavs integraciis formebisa da saSualebebis srulyofaze. sikeTe xom, gulisxmierebis garda, pativiscemasac gulisxmobs da bewvis xidze siarulsac hgavs. zogierTi saqvelmoqmedo proeqtis warmomadgenlebi (aq jeosels ar vgulisxmob), romlebic udavod did saqmes akeTeben, swored midgomis am meore mxares ver iTvaliswineben. isini ar fiqroben, ra tkivils ayeneben dasaxmarebel pirs, roca maT saxalxod atireben da alaparakeben, maSin roca aTasi xerxi da saSualeba arsebobs, sxvam Tqvas igive da simZafrec ar akldes. frTxilad SerCeuli sityva da termini umtkivneulod unda davamkvidroT yoveldRiurobaSi da garkveuli drois Semdeg, roca sazogadoeba marto WirSi ki ara, lxinSi Tanadgomasac SeZlebs, dRevandeli dRe sain

tereso da saamayo mogonebad gaaxsendeba.

am mogonebas ki jeoselic erqmeva, radgan am kompaniis mier baliSis qveSidan saTiTaod gamoRebuli proeqtebi is abebia, Cveni eris gajansaRebas rom Seuwyobs xels. ganviTarebulma qveynebma didi xania gaacnobieres, rom gacilebiT momgebiania SSm pirTa dasaqmeba da maTi gadamxdelunarianobis xelSewyoba. materialuri damoukidebloba integraciis garantiaa.

2006 wels jeoseli iwyebs proeqts `Cven Tqveni gvesmis~, romlis farglebSic kompania Tavis struqturaSi asaqmebs smenis problemebis mqone aT adamians da, imis dasamtkiceblad, rom mas namdvilad esmis maTi, saxelmwifo struqturebsac iyoliebs. maT xom uSualod evalebaT bevri ram. Tbilisis meriasTan erTad axla mTeli jgufebis daxmarebaze zrunaven _ xan maTTvis komunikaciis tarifebis gaiafebaze muSaoben, xan muSaobisTvis aucilebeli garemos Seqmnaze fiqroben.

jeoselis mier ganxorcielebuli msgavsi qmedebebi daimedebis saSualebas gvaZlevs SezRuduli SesaZleblobebis mqone adamianebs. swored am imedma miiyvana ani goguaZe kompaniaSi: `vicodi, rom jeosels msgavsi proeqtebis saintereso gamocdileba ukve hqonda~, _ ambos is erTerT interviuSi. imedma amjeradac gaamarTla. ver getyviT, `me aniam~ visTvis ufro keTili nayofi gamoiRo _ im adamianebisTvis, visTvisac problemebi unda moexsnaT, Tu imaTTvis, vinc ar icodnen kibis gverdiT damontaJebuli pandusis daniSnuleba, magram Sedegi rom yvelasTvis sasikeToa, amas didi mixvedra ar sWirdeba.

male am proeqts meorec mohyva. kidev erTxel Securda xeli baliSis qveS: “gaxdi CemianiT” ufro meti xalxi dainteresda zemoT aRniSnuli problemebiT, gadailaxa bevri fsiqologiuri barieric. mec momyveba jeoselis baliSis siTbo. Cemi xmac jeoselis daxmarebiT aRwevs Tqvenamde. Cven dRes istorias vwerT.

jeoseli baliSze Tavis dadebas ver aswrebs... baliSqveS Senaxuls ki namdvilad eloliaveba...

dasviT ucnauri SekiTxvebi – gipasuxebT!

10 marts wignis maRazia „santa esperansaSi~ jeoselma moawyo basa janikaSvilis wignis prezentacia. mwe ralma sazogadoebas gaacno Tavisi axali romani `omobana~.

basa janikaSvilis

axali romanida am urTierTobis ganmmuxtvelia maTi aTi wlis Svili giviko, Tavad omis Tema ki aq meorexarisxovania. vfiqrob, es wigni ufro ojaxzea, vidre omze. ubralod, ruseTsaqarTvelos

wigni 2008 wlis ruseTsaqarTvelos omzea. saxelmwifoTa Soris SeiaraRebuli konfliqtis fonze daba sionSi dasasveneblad wasuli erTi Cveulebrivi ojaxic frontis wina xazs emsgavseba, sadac oms awarmoeben colqmari vera kekeliZe da guram darCia.

`mindoda es ambavi yofiliyo ojaxze, romelSic dramatuli movlenebi viTardeba. faqtobrivad, es ojaxi omobs

agvistos omi fonad gasdevs wignSi ganviTarebul ambebs,~ _ ase afasebs Tavis romans avtori.

`santa esperansaSi~ Sekrebil sazogadoebas wignis avtorma erTgvari konkursi SesTavaza. maT unda moefiqrebinaT `xuTi sityva omis Sesaxeb~. konkursSi gamarjvebuli mwerlis avtografiani wigniT dasaCuqrda. stumrebma saCuqrebi jeoselisganac miiRes.

mainc ras malavs

jeoseli

baliSis qveS?!

aprili, 2011, N4 (70)

44

korespondentebi: arCil xatiaSvili, Tamar dvali naTia gogolaSvili

dakabadoneba da beWdva: Sps „sezani~stili: ÍÀÍÀ ãÏáÀÒÉÞÄ

ISSN 1512-3049`jeoselis~ korporaciuli komunikaciis ganyofileba

ÂÀÌÏØÅÄÚÍÄÁÖËÉ ÌÀÓÀËÄÁÉÓ ÂÀÌÏÚÄÍÄÁÉÓ ÀÍ ÝÉÔÉÒÄÁÉÓ ÛÄÌÈáÅÄÅÀÛÉ ÂÀÆÄÈ „ÃÉÀËÏÂÉ+~-ÉÓ

ÌÉÈÉÈÄÁÀ ÀÖÝÉËÄÁÄËÉÀ.

ÔÄË: 770100, ×ÀØÓÉ: 770104, e-mail: pr@geocell.com.ge

5 aprils `bouling centralSi~ `lovenbraus~ turniri gaimarTa, romelSic monawileoba sxvadasxva sferos warmomadgenlebma miiRes. asparezobaSi monawileobdnen: gazeT `24 saaTis~, `rusTavi 2is~, `imedis~, `regionTVis~, stomatologiuri klinika `bednieri Rimilis~, radioproeqtis _ `es me var~, `avtoradios~, ragbistebis `borjRalosa~ da “jeoselis” gundebi.

turnirma imdenad xalisian da azartul garemoSi Caiara, rom saerTo jamSi boulingobiT yvela gundi kmayofili darCa.

asparezobis gamarjvebuli jeoselis gundi gaxda, romlis SemadgenlobaSi Sediodnen kompaniis TanamSromlebi, duta sxirtlaZe (gundis kapitani), daTo mizandari da boka nefariZe.

`Tqveni qselis~ gundis yvela TamaSi, garda imisa, rom mimzidveli sanaxavi aRmoCnda, STambeWdavi angariSiTac mTavrdeboda. jeoselelebma uproblemod miaRwies finals, sadac `24 saaTis~ gunds daupirispirdnen. finaluri Sexvedra daZabuli da sanaxaobrivad saintereso gamodga. es mosalodnelic iyo, radgan turniris udao favoritad, ukve gamocdili `24 saaTis~ gundi iTvleboda, romelic boulingSi masme

boulingoba

jeoselis gamarjvebiT

diis turnirebis araerTgzis gamarjvebulia. miuxedavad amisa `lovenbraus~ turniris finalSi jeoselis boulerebma gamocdil metoqeze ukeT iTamaSes da asparezobis gamarjvebulis tituli daisakuTres.

turnirze gamarjvebuli gundis garda aseve gamovlinda yvelaze maRali reitingis mqone xuTi moTamaSec, romelTa Soris jeoselis gundis wevri daTo mizandaric dasaxelda.

gamarjvebuli gundi organizatorebma `lovenbraus~ ludis kasriT, `lovenbraus~ ludxanis fasiani vauCeriTa da `boulingcentralis~ ufaso baraTebiT daasaCuqres.

”Cven ar vRalatobT tradiciebs”TuSeTma _ saqarTvelos am

uZvelesma mTianma regionma dRemde Semoinaxa Zveli kulturis mdidari tradiciebi. TuSuri fardagi gamorCeulia Tavisi feriT, ornamentiTa da xarisxiT. lili murTazaSvili erTerTi imaTgania, vinc daviwyebis piras myofi TuSeTis mravalsaukunovani tradicia gaacocxla.

2006 wels, rodesac telekompania “rusTavi 2”is eTerSi gavida gadacema “idea, fuli da erTi Sansi”, qalbatonma lilim swored es Sansi gamoiyena. misi proeqti kompania jeoselis generalurma direqtorma osman Turanma daafinansa. 2006 wlidan jeoselis TanadgomiT lili murTazaSvilma TuSuri kultura da biznesi erTmaneTs SeuTavsa, daasaqma adamianebi da warmoeba gaafarTova.

2006 wlidan dRemde jeoselis daxmarebiT ramdenime festivali gaimarTa: “Tu

Suri fardagi”, “firosmanis ferebi”, “TuSuri fardagis kvaldakval” da a.S. aprilSi sagamofeno centr “eqspo jorjiaSi” gamarTul turizmis gamofenaze lili murTazaSvilma sakuTari fardagebis stendi waradgina.

lili murTazaSvili: “Cven ar vRalatobT tradiciebs” zustad Seesabameba Cems proeqts, romelic amave kompaniis daxmarebiT ganvaxorciele. sanam anbans viswavlidi, CeCva da darTva viswavle. dRes ukve Cemi saxelosnomuzeumi maqvs, sadac Tavdapirvelad Svidi qali vmuSaobdiT, dRes ki 70ze meti varT. mindoda, tradiciuli, TuSuri fardagis ornamenti aRmedgina da es dargi ganmeviTarebina. mixaria, rom turistebis nakadi ar wydeba. iseTi gamofena, romelic aprilSi “eqspo jorjiaSi” moewyo, swored turizmis ganviTarebas uwyobs xels. am gamofenaze “jeoselis” wyalo

biT movxvdi, risTvisac kidev erTxel did madlobas vuxdi kompanias.

didi xnis win germanelma profesorma egerma imogzaura saqarTveloSi. Semdeg dawera monografia, romelSic wers, rom TuSuri matyli erTaderTia mTel msoflioSi, romelic RruReroiania da 20ze met

daavadebas kurnavs, siTbosicives idealurad aregulirebs. saRebavebad mcenareebs viyenebT. 50ze meti bunebrivi saRebavi gvaqvs. Cems sawarmoSi, ZiriTadad, firosmanis ferebi gvaqvs. firosmani Svid ZiriTad fers iyenebda. Semdeg tonaluri SexamebiT qmnida sxva ferebs. ZiriTadad viyenebT

Savs, yavisfers, TeTrs, lurjs da muq wiTels. matylis da, kerZod, TuSuri matylis gansakuTrebuli Tvisebebi cnobilia.

Cems ojaxSi yovelwliurad tardeba saxalxo festivali. maxsovs, bavSvobaSi saCeCelisa da sarTavis xmaze meZineboda. viRviZebdi da isev is xma ismoda. deda da bebia mudam Sromobdnen. daamTavrebda bebia qsovas da ityoda, mziT gaecviToso. sul erTia, visTvis qsovda _ keTili survilebi yvelasTvis emeteboda.

Cemi mizania TuSuri fardagis popularizacia. amaSi ki jeoseli mexmareba. es aris kompania, romelic xels uwyobs tradiciebis gagrZelebas. TuSi mecxvareebisTvis yvelaze didi problema komunikaciebis arqona iyo. es problemac jeoselma mogvigvara. ase rom, TuSeTisTvis jeoseli yvelaze gamorCeuli da qvelmoqmedi kompaniaa.”