TC Electronicsocial media community insight

Seismonaut 220512

Uffe Kjems Hansen VP of Business Management & Marketing

TC Electronic

TC Electronic

International Music & audio equipment manufacturerUS – 40%

Europe – 40%Rest of world – 20%

End-Users

Today we focus on Recording and Performing musicians

Name dropping U2, Prince, George Michael, Queens of the Stone Age, Korn, Michael Jackson,

Rammstein, Robyn.......you name it.....

And the more ‘down to earth’ users:

Highly engaged musicians with hunger to know what and how the big guys are doing it

Online Facts220.000 visitors monthlytcelectronic.com

235.000 fans

7.8 mill views, 11.000 subscribers

13.000 followers

newsletters 100.000+ subscribers

Community Management

Give them something to talk about – and let them talk

Tied into overall Company & Product Strategy

Network the Network

Artist co-operation – John Petrucci, 250k fans, 80k followers

Users – Ask the users what they want

Dealers – Drive the purchase, content feed, artist links

Media – I scratch your back, you scratch mine

Internal Impact

Ongoing Content Creation – Relevant & engaging, video, video, video

Flow – Speed

Tone of Voice – Eye level communication

Communicational structure – Who talks about what – tier 1, tier 2 etc.

Transparency – The truth will out

TC User

Community

Dealer Media

TC

User

Community

Dealer Media

TC Electronicsocial media community insight