Ufone

• Tum he tu ho!!

Our TEAM

Saad Tipu SultanTaimoor ZafarMaheen TabbasumRizwana BatoolCh. Sandal HassanUsman ShorizaTayyab Mughal

In this Presentation• Brief history• Over View Of Ufone• Hierarchy• External Environment• Stake Holder• Leadership• Planning & Decision Making• Operations• Control System• Culture • Recruitment & Selection Process• Motivation and Reward System• Ethics, Corporate Social Responsibility• Brief Comparison with Competitors

Mobile Telephony in PakistanA Brief History

The Cellular Telephony began in 1990 in Pakistan, When PTA (Pakistan Telecom Authority) awarded two Licenses to Paktel and Instaphone

PTA awarded first GSM License ( Global System for Mobiles) to Mobilink in 1994.

CPP (Calling Party Pay) era started in the year 2000.

Mobile Telephony in PakistanA Brief History PTA awarded second GSM

License to ufone in 2001.

PTA awarded 2 more GSM licenses to Telenor and Warid in 2005.

China Mobiles acquired Paktel in 2006 & launched its services with the brand name of Zong.

Instaphone winded up its Operations in 2006

Mobile Telephony in PakistanA Brief History

MFS (Mobile Financial Services) launched in 2013.

Bio Matrix system enforced from June 2014

Currently there are 5 Mobile operators – All GSM networks, are operating in Pakistan namely, Mobilink, Ufone, Telenor , Zong and Warid.

Brief Over View of Ufone PTML launched its Cellular Operations under the Brand

Name of Ufone in 2001. It was wholly owned by Govt. of Pakistan .

PTML Privatized in 2004 and its 26% shares were purchased by Dubai’s Etisalat Group and now managing ufone’s Operations.

Etisalat is a MNC that has several operations in middle east , Asia and Africa.

Since Etisalat is managing operations of PTCL and many middle east telecoms, therefore ufone have Competitive Edge over its competitors and thus it is providing very cost effective rates to Pakistani users in Pakistan as well as roamers to Middle East.

Ufone is being liked & appreciated by Pakistani nation due to its innovative services, economical rates & hilarious marketing campaigns.

Hierarchy

ETISALAT BOARD

PRESIDENT & CEO ufone

CHIEF STRATEGY OFFICER

CHIEF TECHNICAL

OFFICER

CHIEF FINANCE OFFICER

CHIEF COMMERCIAL

OFFICER

CHIEF ADMIN & HR OFFICER

CHIEF INFORMATION SVCS OFFICER

External Environment

• Pakistan Telecom Market is very competitive / volatile market

• All of companies are Agile in their market response or they loose their market share.

• Telecom is playing major role in Pakistan’s economy. Its market size is Rs. 400+billion per annum.

Stake Holders

Leadership

• Ufone Leadership has Five main characteristics:– Clear , Effective, Accurate and Quick

Communication– Letting People take Initiatives – Empowerment – Harmony and Cohesiveness in Cross Functional

Teams – Purpose & Ownership– Fun at Work – calmness and diligence even under

pressure – Sharing is Caring – Ufone Family

Corporate Strategy

• Our vision is to expand our services to every single city of Pakistan, Ufone seek to create our own future and in the process evolve and grow along side evolution and growth of our team members.

Mission Statement• To be the mobile network of choice

Planning & Decision MakingReports are the Breakfast of Champions!!

All the Planning & Decision making at Ufone is always based upon analysis of various reports

Data WARE HOUSE

Reports

Short-codes

AnalysisAdhoc

Reports

FMS/RMS

Retailer Portal

One View

Planning & Decision Making

• Ufone Management Prepare 2 plans every year.• Plan # 1:– This is 5 year plan, submitted every year to Etisalat

Board for budgeting. This is been reviewed in board meeting every six month.

• Plan # 2 :– This is yearly plan, submitted by chief officers to CEO

Ufone and he submitted a consolidated plan for the year to the board. This been reviewed by the CEO in monthly/weekly meetings. And every quarter by the board.

OperationsUfone

Franchises

Ufone Svc Center

FSO-101 FSO-102 FSO-103

customer

U-shop

U-shop

Ushop Customer Retailer Customer Retailer CUSTOMER Retailer Retailer

Control Systems• SAP has been enforced since 2010 and almost all processes

been controlled according to the pre-defined guidelines / policies, therefore chances of human error is rare.

• Internal Audit Department is vigilantly monitoring all the activities and seek clarification from departmental head as and when required. Internal Audit is directly reporting to CEO.

• Periodic Reporting is essential part of daily routine.

Culture  Ufone is a dynamic organization with an equally empowering culture

that allows people to make the most of their skills, personality and career

Teamwork: Ufone work together to get the job done.  Creativity: Ufone seek creativity and outside the box thinking  Empowerment: Ufone enable its people to make decisions with

responsibility which increases loyalty and fosters ownership.

Recruitment & Selection Process

• Ufone Advertise vacancies through Newspapers, LinkedIn and Head Hunters

• Ufone HR evaluates applications & CVs and then short listed candidates called for written Tests

• Successful candidates are called for Interview by the Panel consist of HR and concerned department’s representative.

• Successful candidate got hired

Motivation and Reward System

• Ufone is working in a highly competitive environment and therefore they pay for performance.

• Ufone employees performance is gauged twice a year through mid year and annual appraisals

• All the increments, promotions and yearly bonus are based upon the appraisals’ evaluations.

• Training need Analysis is part of performance appraisals and employees are being trained through LUMS, PIM, Harverd, Insead, MIT etc.

• High performing employee are awarded “Employee of the Month Award”

Communication

• Internal Communication– All policies and procedures pertaining to work are

available through IS system– Any update is informed through email– CEO along with EMT (Executive Management Team)

meet the Employees every quarter to abreast and discuss employee over the current affairs, strategy etc.

Communication

• External Communication :– Government Relation department to deal with

Govt. department– Marketing communicates its Product offerings

through TVCs, Print media, Hoardings, Radio channels, Event management, etc.

– Sales through Sales Channels.– Customer Services through HelpLine.

Ethics, Corporate Social Responsibility

• Ufone assumes its Corporate Social Responsibility and take active part in social growth and environment friendly activities.

• Ufone donate generously towards IDPs, flood hit areas, Earth Quick hit areas and in education sector.

Brief Comparison with Competitors

Mobilink28%

Telenor25%

Ufone18%

Warid11%

Zong18%

Subscriber wise % ShareMobilink

28%

Telenor25%

Ufone18%

Warid11%

Zong18%

Subscriber wise % Share