NEWSLETTERJULY–AUGUST 2012

INTERNATIONAL NETWORK ITALY

Venice Film Festival SpecialGrazia is covering the Venice Film Festival from a very special position, with film previews and exclusive interviews with the stars of this event featured in the pages of the magazine, plus an exclusive photo shoot with famous actress Paz Vega interpreting Grazia style. The “Gossip Corner” section of grazia.it provides festival news in real time. With lots of interesting content, you won’t want to miss a minute of the year’s most glamorous film festival!

New GrAziA JUNior

THE BEST MULTiMeDiAPROJECTOnce again, Grazia

confirms its brand extension tied to the world of children: Grazia Junior is a genuine Grazia magazine for the childrenswear segment. Advertising clients have responded positively to the magazine that hit the newsstands last August 21: the major brands involved and advertising plans have confirmed the importance of this segment and the market’s interest in this insert. This insert with interesting content and potential is a consequence of the interest of the numerous advertising clients who participated in the special insert for Pitti Bimbo last June.

MUM, the event launched by Grazia in cooperation with Lancôme and Sephora, was a huge success and won the coveted award for the best Multimedia Project assigned by L’Oréal Luxe.

Congrats!

INTERNATIONAL NETWORK GRAZIA.IT

Grazia.it is offering its readers a chance to win the brand new Graziella bicycle by Bottecchia made with innovative materials and with unique accessories and a special design. Users registered with Grazia website can play the Grazia.it slot machine at grazia.it/shopit and have a chance to win one of the prizes: a Graziella in Brigitte white, Passion black, or Salvador blue (in honour of the surrealist artist Dali, who was another fan of the “Big G”), or one of the 11 invitations for the Graziella party on September 20 in Milan.Each user has three chances every day and can obtain other chances to play if they correctly answer a question, invite three friends to play, or share the web address of the contest on their Facebook page, on Google+ or on Twitter. Good luck!

wiN GrAzieLLA wiTh GrAziA.iT!

INTERNATIONAL NETWORK FRANCE

SUMMERADD-ON SPECIAL GIFT FOR READERS! GRAZIA FRANCE INCLUDED A SURFACE TO AIR T-SHIRT WITH ITS ISSUE.

This summer Grazia France added a novelty: the graphic novel called “L’amour dure deux mois”. Each week, readers could follow the story of young designer Olivia in the magazine and on the website grazia.fr. Each episode featured a special guest, such as Karl Lagerfeld in the role of a bookshop owner and Frédéric Beigbeder as a barman.Readers also had a chance to win a Lancôme beauty box or Printemps gift card by answering a question about the story via text message or on the Grazia.fr website.Needless to say, it was a huge success!

gRaPHiC NOvEL BYgRaZia

INTERNATIONAL NETWORK UK

SUSANNAH FRANKEL IS GRAZIA UK’S NEW

FASHION DIRECTOR. WELCOME ON BOARD!

The new Grazia Local featured Newcastle, Leeds and Sheffield with 8 amazing pages for Grazia girls in those areas. All the spots featured were recommended by local girls in the know. In Newcastle, Leeds and Sheffield regions only, the issue has been priced at 1£.

FESTivaL STYLE HUNTER WiTH HUNTER aT WiLdERNESS

The opening of the new Chanel pop-up beauty boutique in the heart of London’s makeup district was an event not to be missed! For the occasion, Grazia gave readers the opportunity to book an exclusive Chanel nail creation with manicurist extraordinaire Marian Newman, spend time with a Chanel make-up artist who answered their burning beauty questions, and pick up exclusive tips and tricks. With 57 square metres dedicated to beauty, readers could discover the latest products from the makeup range and experience Chanel’s first nail bar in London!

Hunter and Grazia continue to team up to bring readers the ultimate fashion competition of the summer celebrating UK festival style. The Grazia’s Style Hunter images were displayed on Hunter’s Facebook page and on Grazia Daily. The most stylish were featured on the Style Hunter pages of the magazine.Consumers then transformed the online exhibition into the summer’s best festival competition by liking their favourite pictures. Prizes included daily giveaways of Hunter festival must-haves, Grazia subscriptions, and the ultimate festival weekender for 2013.

beAUTY eveNT wiTh ChANeL

NEW gRaZia LOCaL

INTERNATIONAL NETWORK RUSSIA

GRAZIA beAutypARty!Among the events organized for the Young Designers Competition, GRAZIA magazine organized a beauty party at the end of August at Kasta Diva, one of Moscow’s top restaurants. It was a sixties-style theme party, and participants could unleash their creativity in two sketches: a sixties-style suit and a velvet evening gown. The party was great! All the guests enjoyed the fashion and beauty mood, and quite a few celebrities and It-girls were there. Guests watched a master class and had fun in the beauty lounge, where stylists from REDKEN 5th AVENUE did their hair, makeup artists from MAKE UP FOR EVER did their makeup, MINX specialists did their nails, and a stylist from Die blonde (a Russian accessories brand) selected accessories to complement their look.At the end of the party, a Nikon photographer took their picture in a GRAZIA magazine cover pose.

DANCiNGALL SUMMerLoNG!Grazia magazine and the St.Tropez Beach Club in Saint Petersburg partnered up this summer with great pool parties each weekend featuring world-famous DJs.The interior of the beach club was decorated with pillows embroidered with GRAZIA logo, and a special “Grazia cocktail” was created for the occasion, made with sparkling wine, strawberry puree and ginger. Every person who ordered the cocktail received a new Grazia issue.

GRAZIA Russia spent August doing fitness training outdoors. On every weekend of August, instructors from the X-fit fitness centre offered training sessions at Olive Beach. After the sessions everybody was energized and in a good mood. The most active girls received gifts from UGG Australia and “Leovit” healthy food!

GrAziA FiTNeSS ProGrAM

aliona PenevaGrazia RussiaEdito-in-chief

2

GRAZIASPECIAL COVER IN COLLA –BORATION WITH LOUIS VUITTON. WE ❤ ALEXA CHUNG!

GRAZIA WEbSITE’S NEW SChEmEThe GRAZIA website recently launched a new special called “We all love printing”, an original fashion video made for the new media where you can feast your eyes on photo shoots, mix and match, a wish list, street snaps, a celebrity show, and early fall trends. CLiCk oN The LiNk To viSiT The New SeSSioN: http://feature.grazia.com.cn/prints.

INTERNATIONAL NETWORK ChINA

In August, the GRAZIA 2012 Gala Dinner was held in the Waldorf Astoria, the most luxurious hotel on the Bund in Shanghai with an impressive setting of grass, real flowers and fountains. About 100 VIP advertisers were invited to experience this Italian-style summer night.

above: Chiara Lucci, grazia international Brand Manager, and Fabrizio Locicero, area Manager China, (first and second from left). Below: Sun Zhe, grazia China Editor-in-chief (third from left)

Reader’s clubA wedding salon was held for the Readers’ Club on Aug.11 in the Shanghai Andaz Hotel. More than 20 couples were invited to the salon. GRAZIA, along with Tiffany & Co., Guerlain, JIL Wedding, and Tony Studio provided the guests with lots of trendy wedding style information.

GALA DINNER

INTERNATIONAL NETWORK GERmANY

CLOSEd & gRaZia STYLe CoCkTAiLAt the end of August Grazia Germany organized an exclusive cocktail party in Hamburg for the presentation of the new Closed collection. Guests could place an order for an article of the exclusive Batik-Collection, which is handmade for each person. Grazia picks were marked with a round “GRAZIA Loves” tag. The party was a huge success and many German celebrities attended. Two more Style Cocktails will take place with Closed in Nürnberg and Munich. What a great shopping opportunity for Grazia readers!

Left: Claudia ten Hoevel grazia germany Editor-in-chief

above: Birgit Schlotter-beck, grazia germany Fashion director (3rd from left); right: astrid Bleeker, g+J advertising Manager (3rd from left)

Grazia Germany celebrated its summer runway shows with an amazing Big Runway issue featuring 26 pages of fashion highlights, new season trends and make-up looks! It also offered a behind-the-scenes peek at the shows. It’s the perfect guide that helps readers keep on-trend!

BigRUNWaY iSSUE

INTERNATIONAL NETWORK SOUTh AFRICA

Grazia takes on Cape Town

FASHION WEEK! Grazia South Africa took on Mercedes-Benz Fashion Week Cape Town in July 2012 and was a media partner of the campaign, thus the Grazia logo was used in all Fashion Week communication, on all Fashion Week signage.Six Grazia girls model, carrying letters spelling out Grazia, to walk through the crowd queuing outside the most popular show of Fashion Week. The Grazia team created a big stir with the crowd watching the girls - and then interacting with them. The official Grazia photographer took photos of people with the girls and the images with Grazia logo were uploaded on Grazia FB page. Back copies of Grazia were also placed on seats in selected shows, and in the Mercedes-Benz corporate hospitality lounge. Grazia also ran a competition sponsored by Mercedes-Benz Fashion Week whereby readers could win flights and accommodation to Cape Town for Fashion Week.

INTERNATIONAL NETWORK mIDDLE EAST

This summer the Grazia Middle

East staff offered readers a chance

to demonstrate their journalistic

talents and join the Grazie team.Interested readers sent their applications directly

to the email of Editor-in-chief Elaine LLoyd-Jones,

who was practically buried in résumés!

The right candidate must have at least 3 years of

experience with a lifestyle publication. The contest

was published on Facebook and Twitter. It was a

special opportunity to see the fantastic world of

Grazia up close!

JOiN THE gRaZia TEaM

INTERNATIONAL NETWORK AUSTRALIA

gaP aNd gRaZia iN-STORE PaRTY

Grazia Australia and GAP teamed up to create an exclusive Grazia readers-only event. Readers visiting the Gap Melbourne Central store on Friday afternoon, August 31, received a special 30% discount on the GAP collection, had a glass of sparkling wine and a canapé or two with Grazia Fashion Editor Emma Read, and had the chance to chat about Grazia’s top 10 Gap picks for the season. Three lucky guests also received a styling session with Emma in-store – and the first 50 guests to make a purchase that night took home a fabulous goody bag.

INTERNATIONAL NETWORK INDONESIA

Grazia loves romantic comedies like “Seven

Something” with three episodes about love,

relationships and friendship. Grazia Movie Time

was screened by 80 readers at Blitzmegaplex

Grand Indonesia in Jakarta. Each reader received

a special goody bag from Grazia.

GrAziA Movie TiMe

Grazia Day with Pond’sSummer is the right time to learn more about the skin and to enjoy beauty time. Grazia Indonesia invited 30 selected readers for a treatment at the famous Pond’s Institute in Jakarta. For the occasion, each reader got a facial tailored to their skin type.Prior to the treatment, they had a chance to examine the condition of their skin with high-tech tools provided by Pond’s Institute and attend a brief conference about beauty featuring Grazia Fashion Director Monik Wulandari and a dermatologist from Pond’s. The event ended with a nail session offered by Nail Art.

Grazia readers can explore the main features of the website: Fashion Sudoku (create your Sudoku and win four fashion items), Entertainment News, and Grazia Says (the editor’s word on celebrities, trends, fashion, beauty, lifestyle, movies, book and music). The next step is to launch a free newsletter and give away cool stuff.

GRAZIA Indonesia is ONLINE!This summer Grazia Indonesia extended the brand by launching its website grazia.co.id

INTERNATIONAL NETWORK ThAILAND

gRaZia ❤JaSPaL EvENTAfter the launch of Style Hunter Awards with Jaspal, Grazia followed up with a delightful three-day in-store event to introduce JASPAL’s new Spring/Summer Collection.The event included a mix and match challenge and personal stylist service. During the three days, the Grazia fashion team worked as personal stylists at the Jaspal Central World Plaza to offer Jaspal customers style advice. Every evening, Grazia had a fun mix and match challenge, where readers and customers could use Jaspal items to create a stylish new summer look. The lucky winner won a Jaspal gift voucher. Grazia selected different items and tagged them with the “Grazia Loves” tags. Readers received a 20% discount on these items and a 15% discount on all the other collections. The event was sponsored by the Grazia Loves column. Grazia got a good visibility and expanded its customer base through this event.

INTERNATIONAL NETWORK SERbIA

The “Galileo” show on TV Prva shot a big reportage on Grazia magazine. The program will show the audience how one of Serbia’s most popular magazines is produced. The story starts with the first editorial meeting, issue scheduling and planning, and then moves on to column product photography, article writing, and choosing the cover page. After the magazine is sent for printing, the Galileo crew follows the process of distribution all the way to the newsstands and readers. This 15-minute report will be broadcast on September 8 at 6:00 p.m. on TV Prva.TV Prva is one of Serbia’s most popular channels and “Galileo” always tops the ratings. The content and format of “Galileo” are very attractive. Every Saturday, the half-hour show presents interesting and unusual topics. “Galileo” host Milos Urosevic says that the Grazia magazine segment will appear on the show’s first program this season.

Grazia magazine, in association with prestigious fashion school Accademia del Lusso, organized a competition for a three-year scholarship at the academy. After a few months and receiving many letters and documents, academy director Mauricio Gonela and chief editor of Grazia magazine Svetlana Preradovic chose the winner. First place and a three-year scholarship at Accademia del Lusso went to Marijana Mihajlov, a twenty-three-year-old student from Elemir, who presented very cleverly designed and wearable dresses in GRAZIA’s easy-chic style.

ACCADEMIADEL LUSSOAND The wiNNer iS...

Grazia featured on TV show

INTERNATIONAL NETWORK INDIA

CALVIN KLEIN FRAGRANCE CONTEST

GUESS THE COVER GIRLGrazia India caught readers’ attention with a FB contest that asked them to guess the celeb on the cover of the august issue. The first four winners received a pair of Vogue sunglasses.

For Calvin Klein’s launch of his new fragrance, Eternity Aqua, Grazia India created a reader contest on FB with bottles of the fragrance as the prize. Participating was easy: in the ‘comments’ space on the FB page for the contest, readers wrote a brief text explaining what rain means to them. Numerous replies arrived, and readers were enthusiastic. The Grazia India staff chose the best comments and awarded the prizes.