uk marketing committee thursday, 15th june 2006 · analysis: 2179 registrations in may 2006 –...

UK Marketing CommitteeThursday, 15th June 2006

Hosted by:

Agenda

10:00: Introduction, welcome, apologies & minutes of previous meeting ALL

10:05: Voltimum Review MF/PH1. KPI YTD Performance v Targets2. Portal Performance & Developments: FL

• VoltiNEWS contributions & performance• VoltiBULLETIN contributions, performance and schedule• Catalogue – performance & updates• Technical Expertise Area – update + performance• Training & Recruitment Area

3. Newsletter Company SpotLight Feature – 2006 Update PH4. Loyal user emails PH

10:30: Technical Developments: FL/PH

• VoltiVIDEO / VoltiCLIP• VoltiPOLL• VoltiGAMES – i.e. VoltiCUP’06• VoltiQUIZ

10:50: Marketing Actions – offline and online:

• Interbuild 2006 – show overview and performance PH• Electrex ‘06 – show overview and performance PH• ELEX 2006 – Coventry – show support PH/ALL• M&E Event – planning for the show + support PH/ALL• Electrical Times – ongoing relationship PH• Electrical Products and Applications – Voltimum feature PH

Agenda

11:20: Working Groups: (2 break-out groups will discuss the following topics for approx 40 minutes and then return their proposals to the group for discussion)

1. Creative uses of Voltimum web streaming, ie VoltiCLIP’s2. Conversion Tools / Calculators / Look up tables. Which ones are relevant to your sectors?

What are their names? What books are relevant?

12:00: Working Group Feedback and Discussion

12:20: AOB & Dates of forthcoming meeting

12:30: Lunch Break (Those companies not involved in the NICEIC Sponsorship Year are free to leave after lunch)

13:00: NICEIC Sponsorship Update

Companies and Brands on Voltimum

1 ABB 1 ABB2 Legrand 1 Legrand3 Nexans 1 Nexans4 Osram 1 Osram5 Philips 1 Philips6 Prysmian 1 Prysmian7 Schneider Electric 7 Merlin Gerin, Square D, Sarel, Telemecanique, Clipsal, MGE UPS, Mita8 Novar 3 MK, Ackermann, Friedland9 Eaton Electric 2 Eaton MEM, Eaton BILL

10 Itw Construction 1 Spit 11 Draka UK 1 Draka UK12 Glen Dimplex 1 Glen Dimplex13 Kew Technik 3 Socket & See, Major Tech, Kew Technik14 Volution Holdings 4 Vent-Axia, Adaptaflex, Kopex & Elkay15 Thorn 1 Thorn16 AEG 1 AEG-Milwaukee17 Applied Energy Products Ltd 4 Creda, Redring, Xpelair & Stiebel Eltron

200617 Phoenix Contact 1 Phoenix Contact18 Fluke 3 Fluke, Robin, Raytech

38

KPI’s to 31-05-2005

Performance Targets for 2006

Performance Targets:• Page Views: 2.6million (growth of 24% on 2005, average of 215,000pv p/m)• Registrations: 50,000 (35% growth – including manufacturers)• Weekly Users: 1200 on average p/m

• To become 3rd in the Media Circulation lists• Increase manufacturers’ page views by 10%, compared with 2005 (Daniel

Isenberg).• Grow Technical Expertise Q & A’s to 1000 (currently @ 600 at end May 2006)

Registrations to 31/05/2006

Analysis:2179 registrations in May 2006 – highest month of registrations.Jan-May 2005 = 4,859Jan-May 2006 = 7,642 (rate increase of 57% on same period last year)2006 average new user growth = 1528

Main drivers for growth:Search EnginesNICEIC supportEdmundson ElectricalWoMEvents: Interbuild, Electrex

Total Registrations: 46,026No Newsletter: 14,254Newsletter Circulation: 31,772

E: Electrical Contractors 1-10 employees - 27%I: Electrical Contractors 11+ employees - 13%S: Specifiers - 20%D: Wholesalers - 7%P: Panel Builders - 1%O: Others - 25%M: Manufacturers - 9%

Target:Mar: 1483Apr: 1113May: 2179

T+M:Mar: 1626Apr: 1212May: 2322

Registrations to 31/05/2006

Position Company NameTotal Employees

Registered on Voltimum

Registered on Edmundson Total Users

1 Emcor Group 3500 24 59 832 NG Bailyey & Co 3990 46 26 723 Skanska, 10014 11 18 294 Southern Electrical Contracting 10642 1 0 15 Lorne Stuart 2200 22 14 366 Interserve FM n/a 7 13 207 Balfour Kilpatrick Ltd 13916 20 25 458 Haden Young 1500 18 33 519 ABB Building Systems 69 25 94

10 T. Clarke 1223 8 10 1811 MITIE n/a 20 16 3612 EDF Energy Contracting Ltd 1000 20 11 3113 McAlpine n/a 12 34 4614 Shepherd Engineering Services Ltd 3500 14 8 2215 Hills Electrical PLC 950 27 10 3716 Staveley Industries 4

625

Top 50 Companies and Voltimum's penetration of them on 30th May 2

Start marketing campaign to get more registered from each company ?

Page views to 31/05/2006

Analysis:

• May 2006 became our biggest month ever for page views – 387,955 (target)• Increase of 138% on May 2005 and increase of 51% on same period last year (Jan-May)• Average page views per login, Jan-May 2006 = 8.7 pv’s

Main drivers for growth:

• Better news delivery + article enhancement• Increased newsletter delivery• More users receiving content

Weekly Users to 31/05/2006

Target Users visiting 4 times p/m (1200p/m):

Mar: 1268Apr: 1199May: 1255

Analysis:

• Good growth over the last two years in people coming back to the site 4 or more times in one month• Very difficult target to achieve• Looking to increase each month by 50 new weekly users

Main drivers for growth:

• Newsletter frequency and content• Good competitions• Reaction shows that people are finding us an easy ‘One stop shop’ for electrical information

Recurrent Users to 31/05/2006

Target Users visiting twice p/m:

Mar: 3856Apr: 3525May: 4131

Analysis:

• Feb 2006 still our biggest recurrent user figure, but nearly reached it again in May.

• Look to continue growth from last year, May 2005 = 2748 – May 2006 = 4131 (50% growth)

Distinct Users to 31/05/2006

Target Users visiting once p/m:

Mar: 7876Apr: 7254May: 8275

Analysis:

• Feb 2006 still the highest amount of visitors ever, although close in May

• Look to continue growth from last year, May 2005 = 5109 – May 2006 = 8275 (62% growth)

Voltimum Review

a) VoltiNEWS contributions & performanceb) VoltiBULLETIN contributions, performance and schedulec) Catalogue – performance & updatesd) Technical Expertise Area – update + performancee) Training & Recruitment Area

VoltiNEWS

VoltiNEWS – Spring 06Average hits per article: 428 (it was 266)

59 articles from manufactures published in VoltiNEWS since 01/03/06 – 31/05/06

VoltiNEWS

Top performing Manufacturers’ articles on VoltiNEWS – MARCH 2006

Total Newsletter Page Views:

• VoltiNEWS 1 – 24,227


Prysmian – Quick Guide to Fire Performance Cables (1712)

Fluke - Fluke and ETS introduce free Part P (609)

VoltiNEWS

Top performing Manufacturers’ articles on VoltiNEWS – April 2006




Eaton MEM – The Guide to Circuit Protection & Control (850)

Philips – Philips offer unique training package (840)

VoltiNEWS

Top performing Manufacturers’ articles on VoltiNEWS – May 2006




Socket & See - Part P – Insulation and Continuity Testing (1144)

Eaton MEM – Earth Bonding (714)

VoltiNEWS

Summary Manufacturers Page Views YTD 2006 compared with 2005

Summary Manufacturers Page Views YTD 200

Brands Dormant or rarely active 5

New Brands - not present in 2005 7

Grew by more than 1000% 1

Grew by more than 100% 13

Grew by more than 50% 4Grew by between 10 & 50% 2Grew by up to 10% 3Remained Static 2Declined 3

40

Socket & See

VoltiBULLETIN 2006

• March– Part L - SAP explained– Part L - Renewable energy source

• April– Part L - Energy monitoring and metering

• May– Part L - Lighting control and building services

control systems– Electro-magnetic compatibility (EMC)

VoltiBULLETIN 2006

Part L - SAP explained total of 30,060 page views

91112VOU6.

Distinct visitorsPage viewsBrandN.

358609VOU7.

186231DIU5.

241301DIU4.

276365APU3.

451550APU2.

500672VOU1.

VoltiBULLETIN 2006

Part L - Renewable energy sources total of 33,631 page views

4560VOU7.

2730VOU6.


3643VOU8.

6379VOU5.

134149DIU4.

112137APU3.

129160IEU2.

81103VOU1.

VoltiBULLETIN 2006

Part L - Energy monitoring and metering total of 21,449 page views


134153SCU5.

598704ABU4.

401495SCU3.

218248SCU2.

5571036VOU1.

VoltiBULLETIN 2006

Part L - Lighting control and building services control systems total of 27,949 page views

238288OSU6.


410509THU7.

196264PHU5.

141178OSU4.

224276ECU3.

108142PHU2.

9711150VOU1.

VoltiBULLETIN 2006

Electromagnetic compatibility (EMC) total of 28,427 page views


124148VOU5.

122156ECU4.

92113KOU3.

286348DRU2.

418522VOU1.

VoltiBULLETIN

VoltiBULLETIN Topics for 2006 + Participating companiesClosing date for submission

Publication date Descripton Participating Partners

Jan-06 Friday, Dec 1st 2005

Mon. Jan 16 Understanding Fault Ratings (IEC Tech report how you rate and understand fault rating of sw itchgear and Equipment)

Eaton, Legrand, Schneider, MK, ABB, NICEIC, ECA

Feb-06 Friday, Jan, 6 Mon, Feb 13 How w ell does your conduit & trunking perform? including a guide to the new upgraded standard in Performance classif ication for f lexible and pliable conduit - IEC 61386

Adaptaflex, Kopex, Elkay, MK, MITA, IEC, BSI, CENELEC

Mar-06 Friday, Feb, 3rd Mon, Mar 13 Part L - SAP - Standard Assessment Procedures for energy eff iciency - Explanation of SAP - Implications of specif ication and changes w ith new part L

Vent-Axia, Dimplex, Applied Energy, TEHVA,ECA, NICEIC

Mar-06 Extra Friday, Feb, 3rd Mon, Mar 27 Part L - Renew able Energy Sources including microCHP Dimplex,Also contact VA for sources of info, w w w .nef.org.uk, Applied Energy

Apr-06 Friday Mar 3rd Mon, Apr 24 Part L - Energy monitoring and metering - Part L related Schneider, Eaton, ECAMay-06 Friday, Apr 7th Mon, May 8 Part L - Lighting control and building services control systems OSRAM, Philips, Thorn,EATON, Schneider, ECA, NICEIC

May-06 Extra Friday, Apr 7th Mon, May 22 EMC - Electro-Magnetic Compatability - broad piece Legrand, Draka, Prysmian, Adaptaflex, MK, Schneider, ABB, Eaton, Mita

Jun-06 Friday, May 5th Mon, June 12 RoHS & WEEE Eaton, Legrand, Schneider, Philips, OSRAM, TEHVA, MK, ABB, NICEIC, ECA, Applied Energy, BASEC

Jul-06 Friday, June 2nd Mon, Jul 10 Minimum no. of sockets recommended for homes and other buildings. Also testing of f ixed installations & PAT testing

Eaton, Legrand, Schneider, MK, ABB, NICEIC, ECA, kew technik,

Aug-06 Friday, July 7th Mon, Aug 7 Segregation of cables, - in particular pliable fire alarm cables. We receive many questions to our tech experts regarding seg. Of data and energy and f ire and energy cables. Can w e help clarify the situation. (Speak to Terry Journeaux of Prysmian)

Draka, Prysmian, NEXANS, ECA, NICEIC, ITW Spit

Sep-06 Friday, Aug 4th Mon Sept 11 Building Regulations - Part M (Fixing of equipment - Accessibility of electrical equipment & Selection Criteria

Eaton, Legrand, Schneider, MK, ABB, NICEIC, ECA

Sept-06 Extra Friday, Aug 4th Mon, Sept 25 to be DecidedOct-06 Friday, Sept 1st Mon, Oct 9th Part B of building regs - announcement of coming into force of revised regulations in April

2007. Include Fire hoods for recessed lighting - A lot of misinformation exists around this topic - The Voltimum experts should come up w ith an Industry Statement

NICEIC, ECA, IEE, Philips, OSRAM, Thorn, Prysmian, Draka, Nexans, BASEC, ITW Spit… Contact Anthony Burd at the ODPM for info. 020 79445730. Also go to BRE w ebsite w w w .bre.co.uk/adb

Oct-06 Extra Friday, Sept 1st Mon, Oct 23rd Part P UpdateNov-06 Friday, Oct 6th Mon, Nov 13th Circuit breakers v. fuses (living together of HRC fuses and circuit breakers - w hich to

choose)Eaton, Legrand, Schneider, MK, ABB, NICEIC, ECA

Dec-06 Round-up of all topics in 2006 - vote for your favourite

Other Newsletters

Company SpotLight Feature

Voltimum SpotLight:

2004: ABB, Eaton MEM

2005: Schneider Electric, Nexans, ITW, Legrand, Dimplex, Philips, Osram

2006:Jan: Applied Energy Products

Feb: Adaptaflex

Mar: Draka

Apr: Vent-Axia

May: Kew Technik

Jun: Prysmian

Jul: Thorn

Aug: Maddison

Sep: Dimplex

Oct: AEG

Nov: Nexans

Dec: ADVENT CALENDAR

Loyal User

Any sponsorship offers?

You may want to use the a Poll / Survey?

Frequency: once a month

VoltiSPECIALS

Available Dates for 2006:

• Jul: 6th / 20th

• Aug: 4th / 17th

• Sep: 7th

• Oct: 19th

• Nov: 9th / 23rd

• Dec 7th / 21st

Voltimum Ratecard

Banner on Newsletter – limit of 5 per newsletter £250

VoltiSPECIAL – exclusive newsletter designed by your agency or Voltimum and sent to the Voltimum and/or Edmundson database. Maximum of 2 per month

- to one database only £2,500- to both databases £3,500

VoltiCLIP – design and creation of simple video clip (4 minutes standard) for use on Voltimum and/or own site

- for Voltimum only £consult- with copyright and for own use £consult

Catalogue building £120 /day

Catalogue Status and Update

Catalogue Status & Update

Mar-06 Apr-06 May-06 Change over Apr 2006 Prediction 20061 ABU ABB 2178 2178 2178 0 all to be updated2 AEU AEG 67 67 67 0 30

3 AXU Adaptaflex 53 53 53 0 2000 - Building interface4 BIU Eaton Bill 29 0 0 0 10,0005 CAU Canalis 397 397 397 0 to be confirmed6 CLU Clipsal 737 737 737 0 to be confirmed7 DIU Dimplex 166 166 166 0 2008 DRU Draka UK 173 173 173 0 2009 EYU ElKay 18 18 18 0 250

FLU Fluke 32 32 32 010 ITU ITW 579 883 883 0 30

11 KEUKew

Technik 98 98 98 0 to be confirmed12 KOU Kopex 30 30 30 0 150013 LEU Legrand 4357 4357 4357 0 1000

14 MEUMerlin Gerin 1782 1782 1782 0 to be confirmed

15 MGU MGE UPS 134 134 134 0 to be confirmed16 MIU Mita 283 283 283 0 to be confirmed17 MKU MK 3786 3786 3786 0 absent

18 MMU Eaton MEM 447 447 447 0 10,000

19 MTUMajor Tech 7 7 7 0 to be confirmed

20 NEU Nexans 3399 3920 3920 0 revised21 OSU OSRAM 1194 1194 1194 0 0

22 PCUPhoenix Contact 5168 5168 5168 0 to be confirmed

23 PHU Philips 1227 1227 1227 0 med. Products on staging to be put live24 PIU Prysmian 1864 1452 1452 0 25025 SAU Sarel 279 279 279 0 to be confirmed26 SQU Square D 476 476 476 0 to be confirmed

27 SSUSocket &

See 20 20 20 0 to be confirmed28 TBU Tenby 1245 1245 0 -1245 to be confirmed29 VAU Vent-Axia 201 201 201 0 7530 XPU Xpelair 99 99 99 0 to be confirmed

0 Total 30525 30909 29664 -1245 23535

Recent updates/news:

• Adaptaflex (working on building the XML interface)

• Dimplex (refreshing the content)

• OSRAM (delivered a new package)

• Nexans (delivered a new package)

• ITW (added 304 products)

• Prysmian (refreshing content)

• Legrand (refreshing content + deleted Tenby)

Technical Expertise Area Update

Technical Expertise Answered Questions

Brand email pending questions 8th June 2006

ABB [email protected] 0 0AEG [email protected] 0 0ADAPTAFLEX [email protected] 0 0BASEC [email protected] 0 0CLIPSAL [email protected] 0 0CREDA [email protected] 6 0 emailDIMPLEX [email protected] 0 0DRAKA [email protected] 0 0ECA [email protected] 4 1 emailELKAY [email protected] 1 1FLUKE [email protected] 0 0IEE [email protected] 30 29 emailITW [email protected] 0 0KEW TECHNIK [email protected] 0 0KEW TECHNIK [email protected] 3 3 emailKOPEX [email protected] 0 0LEGRAND [email protected] 0 0MGE UPS [email protected] 4 4 emailMGE UPS [email protected] 1 1MK [email protected] 0 0EATON MEM [email protected] 4 4 emailNAPIT [email protected] 4 0 emailNEXANS [email protected] 3 3 emailNICEIC [email protected] 25 27 emailOSRAM [email protected] 1 1PHILIPS [email protected] 0 0PRYSMIAN [email protected] 10 0 emailREDRING [email protected] 0 0SCHNEIDER [email protected] 0 0SCHNEIDER [email protected] 0 0STIEBEL ELTRON [email protected] 0 0SELECT [email protected] 7 7 emailSQUARE D [email protected] 0 0TELEMECANIQUE [email protected] 0 0VENT AXIA [email protected] 6 6 emailXPELAIR [email protected] 0 0

Total pending questions 109 87

609 questions now answered

Recruitment and Training

Recruitment & Training

Recruitment• 33 vacancies

• 17 from Manufactures

• New look and feel for the recruitment area

TrainingRecruitment & Training

ARE YOU UP TO DATE?• Contains of 151 courses (was 122)

• 68 from Manufactures

Technical Developments

a) VoltiVIDEO / VoltiCLIPb) VoltiPOLLc) VoltiGAMES – i.e. VoltiCUP’06d) VoltiQUIZ

VoltiVIDEO / VoltiCLIP

VoltiVIDEO:

• we use a video camera, a tripod and a microphone- we record interviews and seminars at events• we record your stand if you attend the show• we edit the video and export it as a Flash video• we create the article and include the video, which is then advertised in the newsletters

VoltiVIDEO / VoltiCLIP

VoltiCLIP:

• we use a professional studio• we record your expert talking about your products• we edit the video and your powerpoint slides and export it as a Flash video• we create the article and include the video, which is then advertised in VoltiNEWS as anews item• there is the possibility to combine VoltiCLIP + VoltiSPECIAL

VoltiPOLL

You can now create a poll / survey online for the Voltimum users to respond

It can be a general questionnaire about specific products or maybe the industry as a whole – it’s up to you…

You might want to do this in conjunction with other marketing initiatives – and collect the data here.

It can be a general questionnaire about specific products or maybe the industry as a whole – it’s up to you…

VoltiGAMES

VoltiCUP ‘06League Table

•To raise brand awareness

•All sponsors get visibility in the game in different ways

• Number of Teams playing: about 460

• Games played: about 1800

VoltiGAMES

VoltiCUP ‘06

• Multiple choice questions + brand logo

• Brand logo on football shirts

• Brand logos on the displayed stadium side fences while showing the match ways

Training Camp

VoltiGAMES

VoltiCUP ‘06

• Short commercials of sponsors’ products

Commercial Break

Marketing Actions

Offline and Online

Events

Interbuild 2006, 23rd – 27th April, NEC

Why did we go?Raise profile and register new users from target audience

Objective:• Build Voltimum awareness• Help manufacturers have a presence• To achieve 750 registrations

Pre-Show VoltiSPECIAL


Analysis of show:• Total of 44,438 visitors (ABC audited)• 77% of visitors in managerial/decision making roles• 39% of visitors came from companies with between 1-5 employees

Voltimum Analysis:• Registrations: 955 (303 electrical contractors, 133 House Builders, 47 Specifiers, rest government, training, education…)• Tuesday best day for registrations - 234• Uploaded to Voltimum: 810 (145 – already registered or no email address)• Established Voltimum as the leading portal in the industry• Other events companies see us as a good medium to publicise their show

Post show email – Included in a VoltiBULLETIN


Visitor Statistics:Product interest of visitors:

Air Conditioning 6329 Home Automation 5545Architectural Hardware / Ironmongery 9578 IT - Computer Aided Design & Analysis 5751Bathrooms / Bathroom Accessories 12070 IT - Construction Management Systems 4355Blinds & Shutters 5173 Insulation 11935Building Control Systems 8371 Kitchen Appliances & Furniture 9692Ceramic Tiles 7645 Landscaping & Street Furniture 5953Chimneys & Flues 6441 Material Handling Equipment 4670Cladding 8430 Mini Plant & Loaders 3980Commercial Vehicles 4019 Modular & Off-site Construction Technology 5970Computers & IT Products & Services 4481 On-site Access 3833Conservatories 5574 Paint & Coatings 7032Contractors Plant & On-Site Equipment 4988 Partitions & Ceilings 7703Construction Equipment 8301 Plumbing Pipes & Fittings 10177Disability Access Products 6031 Power / Hand Tools & Measuring Equipment 9066Doors 11498 Refrigeration 2853Electrical Accessories 7949 Roofing Materials 11247Electrical Equipment/Systems 7275 Security Equipment 5745Exterior Lighting Equipment 6430 Structural Building Materials 11118Fire Prevention Equipment 5793 Timber Related Products 11192Fireplaces & Surrounds 5665 Ventilation 7942Flooring 11750 Wall Coverings & Interior Finishes 7351Glass & Glazing 9608 Windows 11075Heating Equipment 10738 Woodworking Machinery / Tools & Equipment 7261


Role within company: Visitor Statistics:Sole Trader / Self Employed / Proprietor 7601 17%Client 773 2%Chairman / MD / Partner 4386 10%Director/ Associate 6962 16%Manager 9098 20%Executive / Professional 6112 14%Tradesperson / Installer 3115 7%Apprentice / Trainee 2210 5%Other 4181 9%

Size of company1 - 5 17200 39%6 - 25 10427 23%26 - 100 7016 16%101 - 500 5048 11%501 - 1000 1617 4%1000+ 3127 7%

Visitors by region:London & South East 9803 22%South West 4128 9%Midlands 9254 21%East Midlands 5424 12%Northern 964 2%Yorks / Humberside 3500 8%North West 3871 9%East Anglia 1661 4%Wales 2992 7%Scotland 652 1%Northern Ireland 347 1%Overseas 1840 4%


Main Company Activity:Architectural Practice 2864 6%Client 811 2%Private Practice 2171 5%Engineer (Electrical / M&E / Lighting / H&V) 1431

3%

Engineer (Structural / Civil) 1075 2%Builders / Plumbers Merchant / Wholesaler 3220

7%

Building Contractor / General Builder9279

21%

Sub Contractor / Cladding & Glazing Contractor / Finishing Fit-Out Contractor / Roofing Contractor

3369

8%

Electrical / H&V / Mechanical Contractor 1544

3%

Equipment Hirer 243 1%Housebuilder 2266 5%Property Developer 3454 8%Central Government / Local Authority / Health Authority 2740

6%

Housing Association 844 2% Transport Provider / Utility Company (Water / Gas / Elect / Tel)

402

1%

Accounting / Finance 197 0%DIY Multiple / Retailer 1537 3%Press / PR 424 1%Product Manufacturer 5282 12%Research / Education 850 2%Trade Association 433 1%

Visitor Statistics:

Job function:Architect / Architectural Technologist 3536 8%Building Surveyor / Quantity Surveyor / Estimator 3970 9%Building Controls Specialist / Engineer (Electrical / M&E / H&V / Lighting) 2482 6%Construction Manger / Site Manager / Agent / Contracts Manager 4816 11%Engineer (Structural / Civil) 1253 3%Interior Designer 1078 2%Project Manager 4374 10%Sub - Contractor / Tradesman (Bricklayer / Carpenter / Electrician / Joiner / Painter / Decorator / Plumber / Roofer / Window Fabricator / Glazier) 7330 16%Builder 3273 7%Branch Manger / Buyer 3004 7%Facilities / Premises Manager / Health & Safety Officer 959 2%Sales / Marketing 8361 19%TOTAL 44436 100%

Electrex 2006, 16th – 18th May, NEC

Why did we go?Raise profile and register new users from target audience

Objective:• Build Voltimum awareness• Help manufacturers have a presence• To achieve 400 registrations

Pre-Show VoltiSPECIAL


Analysis of show:• Total of 7,043 visitors (All 3 shows – MACH 2006, Drives & Controls 2006, Electrex 2006)• Very quiet show and not sure if the co-location worked• Their preparation was not very organised and think it made the show suffer

Voltimum Analysis:• Registrations: 317 (95 electrical contractors, 36 Engineering Firms, 11 Local authorities 20 M&E Consultants…)• Tuesday best day for registrations –110• Uploaded to Voltimum – 268 (some already registered or no email address)• NEW WEB MEDIA SERVICES – Created VoltiCLIPS of seminars and became reporters• Produced an email covering show with clips in – many others now interested


Post show marketing – email


Post show marketing – VoltiVIDEOS

Paul Harwood with Tony Cable - NICEIC Dr. Jeremy Hodge - BASEC

Gurinder Ghumen - Legrand Kelly Butler - TEHVA

ELEX 2006 – Coventry

NEXT VOLTIMUM APPEARANCE

ELEX 2006 – Coventry14th - 15th September 2006

Objectives:• Registrations – 250 (new venue)• More awareness of Voltimum• Manufacturer exposure

M & E 2006

M&E 2005 Overview Attendance: 2,247

CategoryManufacturer or Manufacturer's Agent 104 26%M and/or E Consultant 59 15%Other 57 14%Electrical Engineering Firm 25 6%Local Authority or Government 21 5%Facilities Manager 19 5%Electrical Contractor (25-59 employees) 13 3%Recruitment 13 3%Wholsale Distributor 12 3%Architect/Designer 11 3%Electrical Contractor (60+ employees) 10 2%Fire Performance Specialist 10 2%Mechanical Contractor 9 2%Other Specifier 9 2%Student 7 2%Educational Establishment/Professor/Lecturer 6 1%Electrical Contractor (1-10 employees) 4 1%Electrical Contractor (11-24 employees) 4 1%Training 4 1%Housebuilder 3 1%Client - End User 2 0%Joiner/Carpenter 2 0%

404

Observations & Impressions of M&E 2005:

• Excellent training academy and CPD area – good speakers and well attended

• Poor attendance and poor understanding of one-to-one area

• Very high-quality visitors but not enough of them

• Visitors more ‘mechanical’ than electrical

• Very nice venue – good look and feel –relatively small show

• Organisers say they are pleased at the show as a first attempt – feel they have a good platform to build from

Voltimum Registrations from M&E 2005:

M & E 2006

10-11 October 2006, Olympia, London

Preparation Update for M&E 2006:

• Doubled revenue on same period last year with 54 exhibitors confirmed• Aiming for 110 stands v. 103 in 2004 but bigger in size

• Website now up and running: http://www.buildingservicesevent.co.uk• Will contain more than just a booking form this year

Marketing Campaign:Adverts (Full or Double Page)• FSE (Fire)• BSJ (Building Services Journal)• E&MC (Electrical & Mechanical)• QS NewsBuilding • BD (Building Design)• RIBA Journal• Estates Review• BSEE • NICEIC - Connections

Inserts in:• BSJ• E&MC• QS • NewsBuilding • BD• RIBA Journal• Estates Review• BSEE • NICEIC - Connections

http://www.buildingservicesevent.co.uk/

M & E 2006


…cont

• The first of six email drivers will be going out on 28th June. The email will go to last years registrations and visitors. Along with CIBSE members, Barbour Index building services members along with other data we have internally from shows we produce such as The Facilities Show (6,000), The Lighting Show (10,000), IFSEC (security event 60,000).

• Around five reminders will go to the pre-registered visitors to further entice them to the show.

•The first of 2 direct mail pieces will be sent out on 10th July. The first wave will go to around 20,000 people.

•A link to get to the 100 days Carbon Cleanup Campaign is below. I hope this helps. http://www.buildingservicesevent.co.uk/page.cfm?HyperLink=http://www.100days.co.uk

http://www.buildingservicesevent.co.uk/page.cfm?HyperLink=http://www.100days.co.uk

http://www.buildingservicesevent.co.uk/page.cfm?HyperLink=http://www.100days.co.uk

M & E 2006

10-11 October 2006, Olympia, LondonTRAINING ACADEMY – Sponsored by Summit Skills:

10th October Getting to Grips with Part L 200610:30 - 11:30 The New Part L 10:30 - 11:30 Getting to Grips with SBEM 10:30 - 11:30 Part L for non-engineers 10:30 - 11:30 Air Tightness New Opportunities in a Sustainable Economy 12:00 - 13:00 Gamekeeper turned poacher 12:00 - 13:00 Training for Future Needs 12:00 - 13:00 Local Government Thinking Taking Your Business Forward: certification & training

14:00 - 15:30 The New Requirements for Certification in the Industry 14:00 - 15:30 Q&A Session

11 Oct 2006 Part L11:00 - 12:00 The New Part L 11:00 - 12:00 Facade Engineering & the New Part L 11:00 - 12:00 Lighting & Part L Intelligent Buildings 14:00 - 15:00 Talking the Same Language 14:00 - 15:00 Designing & Commisioning for Intelligent Buildings 14:00 - 15:00 Thinking Security

• CPD seminars all full• NICEIC with own Stand and seminar area

M & E 2006


Voltimum and M&E 2006:

Pre-show promotion:• Banner to appear on newsletters from 1st September 2006• Large homepage banner from 1st September 2006• VoltiSPECIAL on Thursday 5th October – opportunity for partners to promote themselves

At the show:• VoltiGIRLS to collect registrations – target 300• Push Technical Expertise area, catalogue and VoltiBULLETINs• Intelligent building seminars??? Still for discussion.

Voltimum TV:• VoltiVIDEOs for PR purposes• Richard & Judy style interviews on stand – can we pre-arrange special interviews?• Diary Room

Post show:• VoltiSPECIAL – what you missed (didn’t miss) at M&E

Trade Press and Voltimum

Electrical Products and Applications

May 2006

Working Groups

Previous Working Groups:• Raising the profile of Voltimum’s Product Catalogue• Networking opportunities within the Voltimum membership• Voltimum’s Forum – DECIDED WOULD NOT WORK• Seminars – Looking to implement later in the year• Wholesalers – This is next to implement

Working Groups Today1. Creative uses of Voltimum Web streaming

2. Conversion Tools / Calculators / Look up tables. (Which ones are relevant to your sectors? What are their names?

What books maybe relevant?)

Working Groups

Discuss both topicsGroup 1Kew Technik Richard PenneyMGE Jason KofflerNexans Lucy WadeOsram Bojan AmbrusPhilips Jane StocksPhoenix Contact Peter CurtisPrysmian Julie CroasdaleSchneider Electric Martin BerelowitzVent Axia David NealeVoltimum Paul HarwoodVoltimum Frederic Lutt

Working Groups

Discuss both topics

Group 2ABB Trevor KirtleyAdaptaflex Paul GrettonAEG Milwauke Joao BarufiAppleid Energy Products Kevin TolsonDimplex Karen TrewickDraka Martin DaleFluke Ken WestITW Claire WingLegrand Vikki ClampVoltimum Margaret FitzsimonsVoltimum Daniel Isenberg

AOB and dates of next meetings

1. Next meeting19th September 2006 – DRAKA UK, Derby

uk marketing committee thursday, 15th june 2006 · analysis: 2179 registrations in may 2006 –...

Documents