uk - road to world class manufacturing(1)
TRANSCRIPT
THE ROAD TO WORLD CLASS MANUFACTURING 2002
LEAN MANUFACTURING SURVEY REPORT
sponsored by
in association with
part of the Industry White Paper programme from The Manufacturer
CONTENTS
StrategyThe future belongs to those that start from a position of lean
Page 6
Global learningA who’s who of the fattiesand skinnies in themanufacturing world
Page 26
BenchmarkingComparisons show what ispossible and stimulate us todo better
Page 32
Reports
Strategy - The era of the virtual customerThe search is on for new sources of competitive advantage 6
Lean manufacturing survey reportReport and analysis of the state of lean manufacturing in the UK 10
Lean manufacturing - The lean routeThe development and future of lean manufacturing 22
Global leaning - The lean leagueRichard Schonberger reports on lean trends around the world 26
Value stream mappingThe first step in the journey to lean is obtaining a map 30
Benchmarking - Seeing the lightBenchmarking your route to excellence 32
Maintenance - Lean maintenanceKeeping the operations running 36
Supply chain - The vital linkSupply chain challenges in collaborative manufacturing 40
HR - People at the centreThe role of human resources in world-class manufacturing 44
Sponsors’ contributions
MCP - Gaining through good maintenance 48
Oliver Wight - The journey to excellence 50
Papilio - Aiming high 52
Productivity Europe - Overcoming learning barriers 54
The road to world class manufacturing 2002 1
A LEADING EDGE VIEWManufacturing has always been a competitive and diverse industry - perhaps never more so than right now. Today,
the rate of change is increasing at a rapid pace and uncertainty is a constant. An organisation’s success is dependent
upon its ability to stay ahead of trends and to respond dynamically to market opportunities and fluctuations.
Manufacturers need to increase productivity, optimise their profits and cash flow, lead industry trends, and drive
competitive advantage to be successful.
Our Manufacturing Industry Group is helping our manufacturing clients respond to these challenges by going beyond
the theoretical, improving performance at all levels, and enhancing shareholder value. We have a network of practitioners
in the manufacturing sector around the world who can be called upon to assist your business no matter where it
is operating.
The Deloitte & Touche Manufacturing Group in the UK is part of this global network of industry specialists within Deloitte
Touche Tohmatsu. The expertise and experience of our group members combines to form a Centre of Excellence here in
the UK acting in an advisory capacity to all manufacturing clients.
Our experience in the manufacturing sector runs deep. Our focused group of practitioners are dedicated to helping clients
evaluate complex issues, develop fresh approaches to problems, and implement practical solutions. Working with
manufacturers from planning and design to implementation and beyond, we help clients leverage their unique
competitive strengths.
Our practitioners facilitate the development and execution of manufacturing strategies that show tangible results,
whether it be a reduction of cycle times, inventory and indirect costs, improvements in operational processes, supply
chain, technology and organisational structures, or e-security around their information and reporting systems.
Our services maintain a leading edge view of the manufacturing industry. We help companies cope successfully with
dramatic change, identify the new and existing indicators of manufacturing excellence around the world, and understand
how they can position themselves for the future.
Success in manufacturing is dependent on making the right connections to improve business performance and value for
all stakeholders - shareholders, customers, suppliers, business partners and employees. Deloitte & Touche
understands the critical issues facing the industry and can be the catalyst to making the right connections for our
manufacturing clients.
Deloitte & Touche is the UK’s fastest growing major professional services firm in 23 locations, with over 10,000 staff
nationwide. It is the UK practice of Deloitte Touche Tohmatsu, a global leader in professional services with over 100,000
people in 140 countries.
www.deloitte.co.uk
REPORT SPONSOR
The road to world class manufacturing 2002 3
Oliver Wight is a worldwide consultancy with offices throughout Europe, in North and South America and the
Asia-Pacific region.
At the leading edge of management thinking and practice, our unique ‘integrated business management’ model (IBM) lies
at the heart of client journies to business excellence. The IBM model addresses all aspects of company planning and
execution from the boardroom to working levels in manufacturing and service sectors. It provides one common agenda for
your company with one set of figures and one set of priorities. It links diverse processes in managing the extended supply
chain, product and customer portfolios, customer demand, and strategic planning into one seamless management process.
The renowned ‘Proven Path’ process for change management lies at the heart of our approach to ‘integrated change
management’. This integrates your strategic journey to excellence through major project management to everyday
improvement programmes ensuring they are visible and contribute to company goals. This process promotes rapid change
through line ownership for successful ongoing management, accelerating management processes and controlling waste
and variability.
Your implementation is supported by our practical experience and knowledge through facilitation, coaching and education,
backed by our unique ABCD checklist, the longest established business excellence assessment tool.
www.oliverwight.com
REPORT SPONSOR
The road to world class manufacturing 2002 5
JOURNEY TO EXCELLENCE
The road to world class manufacturing 20026
Only a decade ago, manufacturing executives were preoccupied with eliminating
direct labour through automation, integrating manufacturing systems with other
business functions and pursuing competitive advantage through economies of scale.
Quality was eclipsed by time-based competition. The global landscape was also
radically different. The Toyota Production System dominated world-class manu-
facturing and Japanese manufacturers were the envy of the world.
Times have changed. Globalisation and rapid technological change are rewriting the
rules of competition. Manufacturing is poised for a renaissance - but only for those
companies that have already embraced and instilled lean manufacturing into the fabric
of their organisations. The future UK manufacturing sector will be populated by those
organisations that follow the road to world-class manufacturing starting from a position
of being a lean organisation.
In contrast to the recent past, technology is now affordable and abundant, while skilled
technical workers are in short supply. The ubiquitous availability of information and
internet technology is enabling niche players, as well as those in emerging markets, to
leap traditionally cost-prohibitive infrastructure barriers and assert themselves.
Advances in information technology and telecommunications are accelerating
productivity and supply chain integration - distribution bottlenecks are as feared today
as bottlenecks in production were just 10 years ago. The rising sophistication and
expectations of customers have given an unfamiliar primacy to co-ordinating marketing
and sales with manufacturing. The centre of gravity of the global economy is irrefutably
shifting to emerging markets.
Since the start of the 20th century, manufacturing has passed through two key phases.
THE ERA OF THE VIRTUAL CUSTOMERAs manufacturers move out of the post-industrial era, the search is on for new sources of competitive advantage. Julian Thomas explains
The first phase - the mass assembly era - was based on the production logic of
economies of scale. This gave way to the quality era in the 1980s, which funda-
mentally reoriented business toward continuous process improvements and the
elimination of waste.
The quality era is now evolving into what we call the era of the virtual customer.
Customers are deciding what, when, where and how they will purchase goods and
services. Customers have virtual access through cyberspace to more products and
services than ever before and they are using smart systems to help them make more
informed, personalised choices. Customers are also beginning to exert their bargaining
leverage to influence price and are demanding products and services in ‘zero time’. To
satisfy customers, manufacturers will require a fundamental shift in executive mind-
sets and organisational cultures. Manufacturers must eliminate traditional boundaries
between customers and integrate more closely with them. This means partnering with
customers and emphasising the co-ordination of research and development (R&D),
marketing and manufacturing. Successful manufacturers will integrate the customer
into the fabric of their organisation. Leading manufacturers anticipate change and
possess the flexibility to quickly adjust their strategies. As they expand into new
markets and confront new competitors, the leaders recognise that they must be able
to react to changes in a highly uncertain environment.
Even more so, top performers are proactively changing the rules of competition to their
advantage, and to their rivals’ disadvantage. New wealth from manufacturing is being
created more by adaptability, value-added services and speed of execution than by
sheer quantity of capital or technology. This new state of manufacturing means that
STRATEGY
The road to world class manufacturing 2002 7
Customers are also
beginning to exert their
bargaining leverage to
influence price and are
demanding products and
services in ‘zero time’.
To satisfy customers,
manufacturers will require
a fundamental shift in
executive mind-sets and
organisational cultures
incumbency does not guarantee long-term success. Fierce competition and increasing
demand for customised products and services, coupled with shortened product life
cycles in most manufacturing industries, suggest that many of today’s leaders will not
necessarily be tomorrow’s.
Traditional recipes for success are not adequate to compete in the new millennium. How
are market leaders meeting the challenges of the 21st century?
They are now racing to build flexibility and rapid-response capabilities into their
organisations, re-designing their business processes, re-aligning their organisations
and leveraging technology to develop innovative, integrated solutions. Top performers
are changing corporate cultures that impede fast response and harnessing their
knowledge assets to do it.
According to a recent Deloitte & Touche global survey involving over 3000 executives, the
world’s manufacturing leaders are taking aggressive steps in five strategic areas to:
Confront the realities of globalisation: The study reveals that early entry into emerging
markets is preferable to a wait and see approach.
Craft a new agenda for product innovation: On average, executives expect the share of
revenues attributed to new products and product enhancements to increase by 50 per
cent over the next three years. Many are trying to pull ideas from their customers rather
than merely push products into the market and reinventing their new product
development (NPD) strategies to utilise new technologies and increase co-ordination
between R&D, manufacturing and marketing.
Resolve the customer paradox: There exists a paradox in manufacturing: the emphasis
on quality is going up and customer satisfaction is going down. Manufacturers that are
focused on customers are most likely to resolve the paradox. Differentiation in the era
of the virtual customer will require superior marketing and customer service. Most
manufacturers do not yet possess these capabilities. The study reveals that most
continue to focus on product quality and neglect integrating manufacturing with
marketing and sales.
Integrating the global supply chain: The speed at which a company anticipates and
adapts to market forces is a critical source of competitive advantage for manufacturers.
A company’s ability to seamlessly integrate all of its supply chain elements - from
departments and business units to suppliers and customers - will determine success
in the 21st century.
Market leaders have already squeezed excess costs out of their supply chains by
replacing legacy systems with enterprise-wide resource planning (ERP) system.
Growth-minded executives are now shifting their focus to tightening the links with
suppliers and customers. They are also leveraging internet technologies and adding
The road to world class manufacturing 20028
functionality to ERP applications to capture and integrate key customer information into
strategic planning. Forging alliances with domestic and overseas partners, as well as
outsourcing, are also strategies to improve supply chain integration. More and more,
manufacturers are outsourcing logistics and support services, such as information
services management and software development, in order to focus on their core
competencies.
Align the organisation to compete in the 21st century: The imperatives for the 21st
century - globalisation, product innovation and supply chain integration - all require a
fundamental shift in executive mind-sets. Operating successfully on a global scale
requires companies to re-evaluate their traditional strategies, from sourcing and
production to distribution and marketing and customer service. It requires continuous
change - change that encompasses the entire organisation, from business process
capabilities to people. More than two-thirds of all manufacturers in our study have
undertaken major organisational initiatives in the recent past. Past efforts to
restructure, streamline and downsize are now giving way to a focus on changing
corporate culture that impedes fast response. In short, the name of the game is speed
and flexibility.
Leading executives are preparing their organisation to rapidly respond to increasingly
unpredictable changes in customer demands and market dynamics. Although the
processes targeted for re-engineering vary by region - North America (information
systems), Europe (business planning and logistics management), Asia-Pacific (finance
and accounting and customer service) and Latin America (logistics) - the focus is clearly
on improving flexibility and customer responsiveness. The study provides strong
evidence that investment in knowledge assets underlies the superior performance of
the market leaders. Market leaders have re-engineered their human resource functions
and are now investing in workforce management programmes that promote high-
performance work teams, improve cross-functional training and facilitate worker
empowerment - ultimately creating a culture that thrives on learning and change.
Market leaders are seeking competitive advantage on multiple levels. They are
establishing early-mover advantage and putting their stake in the ground in target
markets around the world. They are shoring up their arsenal of capabilities and
investing in technology, best practices and people. The leaders are recasting their
enterprises to improve new product development, create a customer-centric
orientation, tighten supply chain links and harness the knowledge assets of their
organisations.
Julian Thomas is Partner at Deloitte & Touche
STRATEGY
The road to world class manufacturing 2002 9
The study provides strong
evidence that investment
in knowledge assets
underlies the superior
performance of the
market leaders
LEAN MANUFACTURING SURVEYINTRODUCTION
Conquest Business Media’s Industry White Paper programme, produced under the auspices of its
flagship magazine The Manufacturer, is a series of high level publications targeted at decision-makers
throughout UK industry. They are a compilation of original research findings and editorial analysis of key
developments in manufacturing processes, information technology and communications. Each
publication aims to inform and assist senior management; helping them to make the most appropriate
decisions for their companies and so maximise the benefits of emerging technology, services and
applications.
As an extension to the White Paper Programme, Conquest has already launched the Annual
Manufacturing Report (AMR). This initiative is designed to measure and monitor changes in key issues
and factors affecting UK manufacturing industry across a very broad range of subject matter, including
the economy and general economic conditions, the role of the Government and its various support
agencies, and overseas influence and threats. The AMR identifies key areas of capital expenditure, and
measures change in major capital investment categories. It measures the extent of focus on change and
improvement in key business processes and techniques, and identifies the extent to which initiatives
such as customer relationship management (CRM), supply chain management (SCM), and change
management is being embraced and planned for the future, and the degree of focus on new product
development (NPD).
Now, in late summer 2002, The Manufacturer commissioned Coleman Parkes Research to carry out its
first Lean Manufacturing Survey. This delivers a unique insight into the extent to which lean
manufacturing has been embraced in the UK, how its principles and tools are perceived, and exposes
the key issues that inhibit its uptake. Its findings are accompanied by expert analysis, opinion and
discussion about the UK’s progress on the road to world class manufacturing.
The road to world class manufacturing 200210
EXECUTIVE SUMMARY• The survey shows that the awareness level of lean is very high. Although 26 per cent are partially in
the dark, these are mostly small companies, and awareness is universal in larger organisations.
However, this result is an overestimate of the general situation, as companies that were completely
unaware of lean were dropped from the study.
• Those aware of lean have an adequate view of what its focus should be, but too many focus on cost
reduction rather than the other issues involved.
• Manufacturing companies are focusing on a wide range of key issues some of which are not easy to
achieve. Customer focus is a universal aim, and just-in-time, reducing time to market and supply
chain management are perceived to be much harder to attain for many companies.
• There is evidence of a change starting. Many companies are focusing on process re-engineering,
material flow management and time to market. But when questioned open-ended, they summarise
this as cost reduction.
• The level of collaboration with suppliers and customers is remarkably high, and this reflects the drive
to focus on customer activity and reduce costs down the supply chain. But knowledge and information
flow down the supply chain is not as extensive as these findings would lead us to be believe. Too few
companies know how far their suppliers and customers have advanced with lean manufacturing,
which indicates that collaboration is not truly transparent.
• When looking at the advantages of lean, far more respondents focus on the cost reduction benefits
than on improvements in the process and material. This reflects a clear financial focus, and perhaps
that cost reduction is easier to report than improvement in other activities.
• Company culture is a big issue when considering implementing lean manufacturing, and people -
related problems such as attitude of the staff and opposition to anything new, all feature as barriers
to be overcome.
• Many companies feel that lean is achievable in the short term - a strong statement for manufacturing
industry.
LEAN 2002 RESULTS
The road to world class manufacturing 2002 11
METHODOLOGYThe lean manufacturing survey is based on 100 interviews with production directors and managers in
UK-based manufacturing companies, undertaken in September 2002. All interviewees were screened
to ensure that they were in a position to comment on the core issues in the questionnaire. Where it
became clear that the respondent did not know enough about lean techniques, the interview was
terminated. These interviews do not form part of the project. On average each interview lasted 12
minutes, and a response rate of 83 per cent was achieved.
The breakdown of the completed interviews by company size (as determined by number of employees) is:
A cross section of industries has been included in the survey covering:
26%1 - 99
33%100 - 249
30%250 - 499
11%500+
Pharmaceutical
Electronics
White goods
Engineering
Packaging
Food and drink
Printing equipment
Chemicals
Automotive
Telecommunications
Other
8%
14%
34%
4%
5%
6%
4%
5%
6%
6%
8%
0% 5% 10% 15% 20% 25% 30% 35% 40%
The road to world class manufacturing 200212
LEAN MANUFACTURING SURVEY - DETAILED FINDINGSBased on interviews with 100 production directors and managers
Awareness“Have you heard of the term lean manufacturing?”
The majority of respondents had heard of lean manufacturing. Those who answered ‘no’ here, were later
found to be aware of the processes and concepts of lean manufacturing, and therefore continued with
the interview. Smaller companies are slightly less likely to have heard of the term than their larger
counterparts. Companies in the pharmaceutical and white goods sectors are more likely not to have
heard of the term.
“What do you understand by the term lean manufacturing?”The 74 per cent aware of lean manufacturing responded:
LEAN 2002 RESULTS
No26%
Yes definitely66%
Yes possibly8%
Removal of waste
Reduced costs
Improved efficiency and processes
Other (all lower than 10 per cent)
45%
24%
19%
29%
0% 10% 20% 30% 40% 50%
The road to world class manufacturing 2002 13
Only five respondents, all in the ‘possibly heard of the term’ category, could not provide a description of
what lean meant to them, but they were still insistent that they had heard of the term.
The level of understanding is good, companies associating lean manufacturing with the removal of
waste and reduction in cost of manufacture. Larger companies were able to provide a better definition
of lean than smaller companies.
Respondents were asked to rate the importance of key lean manufacturing principles andhow difficult they would be to achieve within their own companies Mean score is out of five
The most important attributes to the success of the company include total quality management, efficient
materials flows, reduced product cost and a policy of continuous improvement. From these results it
would appear that manufacturers are focusing on the core issues in the sector at present, producing
high quality product at lowest cost, with a focus on continuous improvement.
Although total quality management is highly rated as a core attribute, 40 per cent of respondents feel
that it will be at least quite difficult to achieve. 50 per cent feel that JIT will be at least quiet difficult to
achieve with 25 per cent reporting it will be very difficult. Almost one third of companies feel they have
already achieved efficient information flows and a further third feel that it will be easy to get there in the
Criterion Importance Ability to Achieve (%)Rating (Mean)
Achieved Easy Quite Difficult Very Difficult
Total quality management 4.34 28 29 30 10JIT 3.58 12 31 25 25Efficient information flows 4.09 28 36 20 12Low stock levels 4.07 28 22 25 20Optimum staff levels 4.21 28 28 25 15A focus on cost control 4.46 38 25 19 13A focus on the customer 4.74 45 23 14 12A focus on new product introduction 3.97 27 30 20 18A policy of continuous improvement 4.46 32 31 17 16Achieving real improvements in supply chain management 4.21 17 33 27 18Optimising IT investment 3.67 21 30 31 15Efficient materials flows 4.46 21 40 18 16Reduced time to market 4.10 18 31 32 15Reduced product cost 4.35 30 31 21 15
Note: figures will not total 100% as some respondents declined to comment on some criteria.
The road to world class manufacturing 200214
short term, while nearly half of all companies feel that low stock levels will be harder to achieve.
38 per cent of companies are already focusing on cost control and a further 25 per cent feel it will be
easy to achieve. Customer focus is an issue that manufacturing feels it has managed well in the past,
with 45 per cent claiming to be customer focused and a further 21 per cent saying it will be easy to
achieve. However, one third still feel that it will be hard to manage and these are typically smaller and
medium sized businesses.
A policy of continuous improvement was rated as a key issue for manufacturing in general and only one
third of companies feel that they have achieved the appropriate level of control in this area. 33 per cent
of organisations still feel it will be at least quite difficult to achieve.
45 per cent of companies feel it will be quite or very difficult to achieve real improvements in supply chain
activity, a surprising figure given the focus on supply chain activity over the past couple of years.
Two in five companies feel that it will be easy for them to achieve efficient material flows and
approaching half of those sampled feel that reduced time to market will be at least quite difficult to
achieve. This may mean that they have already taken time out of the product development process and
that saving even more time will be very hard indeed. However, only 18 per cent of companies feel they
have actually reduced product time to market as far as they can.
Interestingly, 31 per cent of companies feel that it will be easy to reduce product cost, but they have
not yet done it! 15 per cent stated it would be very hard, perhaps because they have cut costs to the
bone already.
PLANS FOR LEAN MANUFACTURING“Within your company at the present time, are you focusing attention on changes orimprovements in any of the following areas”“And are you planning to look at any of these areas within the next 12 months?”
LEAN 2002 RESULTS
Pharmaceutical
Material flowmanagement
Lean purchasing andsupply chain management
Time to market
None
62%
23%
23%
23%
60%
67%
62%
19%
68%
0% 10% 20% 30% 40% 50% 60% 70%
Yes, Current Yes, Planned
The road to world class manufacturing 2002 15
Note that the current and planned activities are not mutually exclusive. A company could be focusing
attention on an issue now and also in the future as it feels that it has further to go or other areas in which
to improve.
Again, material flow management is a key issue with 68 per cent of companies focusing on this
compared to 62 per cent focusing on process re-engineering. Encouragingly 60 per cent of companies
are focusing on lean purchasing and supply chain management. Time to market is still a focus for two
thirds of those sampled.
As for future activity, the focus will again be on material flow management and process re-engineering,
as companies presumably continue to find improvements and reduce cost in their businesses. There will
be a marginal shift away from focusing on time to market.
SUPPLIERS AND CUSTOMERS“Do you already have well developed strategic collaboration with customers and/orsuppliers, are you planning to develop strategic relationships within the next 12 months orare such relationships of little or no importance to your company?”
Little/no importanceDon't know
CUSTOMERS
79%Already developed
11%Planned within next 12 months
2% 6%
Little/no importanceDon't know
69%Already developed
17%Planned within next 12 months
2% 8% SUPPLIERS
The road to world class manufacturing 200216
Nearly 80 per cent of those questioned claim to have well developed strategic collaboration in place with
customers, while almost all of the rest will have them in place within 12 months. This emphasises the
current focus on customer retention and development throughout manufacturing in the UK. As
expected, strategic collaboration is seen as very important by the majority of those questioned, with only
a very small minority saying they are of no importance.
Strategic collaboration with suppliers is also significant with two thirds of companies claiming to have
well developed collaborative relationships, and a further 17 per cent see them as a short term focus.
Again, all companies except a very few, feel that the relationships are of great importance.
“To your knowledge, to what extent are your customers actively pursuing leanmanufacturing principles?”
The questions on customer-based lean manufacturing have elicited split opinions. Worryingly, 25 per
cent do not know if any of their customers are focusing on lean activity (yet they claim close
collaboration) and 12 per cent feel it is not appropriate for them. Nearly one quarter feel their customers
are well on the road to following lean manufacturing principles, while a further 21 per cent say most are
down the road. But the level of awareness is poor overall, given that these companies have been
following customer focused activities and claim very close collaboration with their customers.
Among those known to be down the lean manufacturing road, there is common consensus that the
main areas of focus are cost reduction and supply chain management, the latter being focused on
reducing cost in the supply chain and improving collaboration. A minority are focusing on time to market.
21%Most are welldown the road
25%Unknown
12%Not appropriate
21%A few are welldown the road
6%8%7%
Most have startedto look into it
A few have startedto look into it
Most, if not all,have done nothing
The road to world class manufacturing 2002 17
LEAN 2002 RESULTS
Perceived value of lean manufacturing
“Thinking about all the various aspects of lean manufacturing we have discussed, howbeneficial do you think applying lean manufacturing principles in your company would be”
There is common acceptance that lean manufacturing can be highly beneficial. 77 per cent said that
such an approach would be at least quite beneficial, and among those who knew enough to have an
opinion, the view is almost universal.
“What advantages would you expect to achieve from applying lean manufacturingprinciples?”Based on the 77 companies seeing lean as beneficial (spontaneous responses)
Not very beneficial
57%Very beneficial
17%Not sure
20%Quite beneficial
5%
Not at all beneficial 1%
Reduction in costs
Better delivery times
Increased efficiency
Increased customer satisfaction
Increased profitability
Increased product quality
Reduced stock
Reduced waste
Competitive edge
Others
52%
16%
13%
12%
10%
9%
9%
8%
8%
16%
0% 10% 20% 30% 40% 50% 60%
The road to world class manufacturing 200218
As can be seen, the most common benefit of a lean approach is cost reduction. Other key benefits, but
ranked much lower than cost reduction, include better delivery times, increased efficiency, better
product quality and improved customer satisfaction. Generally, companies seek a number of key
advantages from a lean approach.
At the moment, how close is your company to being a lean manufacturing company?
As can be seen, only three per cent of companies feel they can be called truly lean-based manufacturing
businesses while 22 per cent feel that they are very close to achieving the standard. Nearly one third
have made good progress to date but have some way to go, while over one third (including those who
did not know as they are likely to fall into this category) have a long way to go to meet the standard.
3%
22%Very close
32%Quite close
4%
Not at all close
Never likely to be
We've achievedLean Manufacturing
2%12%
Do not know
25%Not very close
The road to world class manufacturing 2002 19
LEAN 2002 RESULTS
What barriers might prevent or delay the application of lean manufacturing principleswithin your company?Based on 97 companies that have not achieved lean manufacturing
The main barriers that were seen as preventing the adoption of lean principles were the investment
needed to go down the lean route and more importantly the culture of the company. Couple this with the
attitude of the staff, which we can take to be negative towards the approach, and it is clear that people
- based issues cannot be ignored when looking to apply lean manufacturing principles. Almost one third
of respondents claim that they do not really understand the approach or its potential benefits.
Company culture
Investment/cost
Attitude of the staff
Opposition to anything new
Lack of understanding of the approach
Lack of understanding of the benefits
Nature of manufacturing facility
Inertia
Being able to quantify the benefits
Multi national sites
Multiple location
Attitude of the board
Others
None
48%
41%
38%
33%
29%
29%
27%
23%
22%
22%
21%
19%
2%
7%
0% 10% 20% 30% 40% 50%
The road to world class manufacturing 200220
“Which of the following phrases best describes how you feel about lean manufacturing?”
It is interesting to note that only 14 per cent of companies feel that lean manufacturing is great in
principle but hard to achieve in practice, indicating a strong desire to create change in manufacturing.
24 per cent felt that lean is a short term goal while getting on for half feel that the goal is realistic but
will take up to two years to achieve. Generally, there is common acceptance that lean is a key issue that
must be embraced in the short term to remain efficient and competitive in a global marketplace.
However, there are many barriers to overcome before lean can be successful in all companies, the most
concerning is the cultural barrier.
It's just jargon - no real substance to it
Don't know enoughabout it to comment
14%
24%
45%
1% 16%
A realistic goal and we aim to getthere within 12 months to 2 years
A realistic goal to aim forbut not in the short term
Great in principle but verydifficult to achieve in practice
The road to world class manufacturing 2002 21
LEAN 2002 RESULTS
The road to world class manufacturing 200222
It is now 20 years since Richard Schonberger and Robert Hall wrote the two books
which effectively launched lean in the west. It is over 10 years since Womak, Jones
and Roos wrote their seminal book naming the approach ‘lean’. Huge changes have
taken place, yet for the majority of organisations the lean potential has hardly been
scratched much less mined.
A recent Engineering Employers Federation (EEF) report gave a good indication of the
status of lean in the UK. Interesting findings included:
• Around 30 per cent of organisations surveyed were undertaking lean in
the whole organisation, 10 per cent were just using lean in manufacturing, but
around 40 per cent had no plans for lean
• EU owned and in particular US owned companies have greater uptake of lean than
UK owned companies
• Large firms (500 employees plus) have a far greater uptake of lean
• The most popular of the lean tools and concepts is to do with suppliers and the
supply chain
• Companies that have started lean initiatives have almost invariably shown large gains
Although the EEF report gives an excellent overview, there is a danger that lean is
thought of as a box of tools to be implemented cherry-pick wise (this from the author
John Bicheno, director of the MSc programme in lean operations atCardiff Business School, looks at the development and future of lean, and
the merging of other theories to create a powerful manufacturing whole
THE LEAN ROUTE Dell has been pioneering mass customisation
of ‘The Lean Toolbox’!). No doubt some tools used individually have given good results.
The problem is that it is an end-to-end value stream that delivers competitiveness. A
great cell feeding into a morass of poorly controlled inventory is waste. A changeover
reduction programme in a high capacity area is waste. A 5S programme without follow
through into standard attainment is largely waste. Kanban working in a situation of
unlevelled demand can be waste. And so on. Even if all these were sorted out though
good value stream mapping and a well-directed kaizen programme, lean may still fail
to deliver its true potential.
One frequently hears that lean is about waste - it is, but it should be more about waste
prevention than waste elimination. This is just like the total quality concept of trading
the costs of prevention against the costs of inspection and internal and external failure.
Spend more on prevention, but far less on failure and inspection. Russell Ackoff talks
about resolving problems (by discussion), but better is solving problems (by fact-based
scientific study), but best of all is dissolving problems (by tackling root causes). Non-
lean practitioners resolve ‘inefficiencies’, beginning lean practitioners solve problems
to remove waste, but the experienced lean practitioner dissolves waste.
Lean beginners go after waste. This is appropriate given the high levels of waste in
most value streams. Although there will always be another layer of waste to
address, the more experienced need to return to value - to the first and second
lean principles of customer and value stream. Like the quality concept of quality of
design and quality of conformance, waste elimination or prevention is but one half of
the total picture. Rethinking the value side is at least as important. This leads to
seeking out new opportunities.....
Mechanical lean is the implementation of lean tools in a piecemeal fashion. Managerial
lean is the implementation of lean tools in an integrated manner. Innovative lean
means taking lean beyond the shopfloor, beyond the organisation to create new
opportunity, new value, and new customers. Lean often begins with the mechanical,
but since piecemeal benefits are small, executives may decide to abandon the lean
initiative, having burned their fingers - in time, if not money. Worse, they may even
claim to have “done lean - and it didn’t do us much good”. In the mid 1990s more
powerful tools were rediscovered - value stream mapping, policy deployment, and the
new type of improvement events - and there was increased recognition that lean must
be built on a sound foundation of 5S and standard operations. These enabled a more
systematic, more balanced, and more efficient approach.
But innovative lean is altogether another matter. Here the question is what business
and product opportunities does lean create - like Vision Express and the one-hour pair
of spectacles, like home breadmakers, like South West Airlines breaking the rules of
established carriers. In these examples the customer is primary. Waste reduction and
value enhancement is for the customer, not the producer. There may be no greater
waste than cutting waste for the producer while increasing it for the customer. Stand
back and look at the customer as the ‘object’ of one-piece flow. Line up the stages in
process order so that the customer can benefit - then use lean concepts of waste,
LEAN MANUFACTURING
The road to world class manufacturing 2002 23
Lean often begins with the
mechanical, but since
piecemeal benefits are
small, executives may
decide to abandon the
lean initiative, having
burned their fingers - in
time, if not money. Worse,
they may even claim to
have “done lean - and it
didn’t do us much good”
cells, changeover, pull, small machines, OEE and so on to contribute to customer value.
To understand lean, it is important to understand a whole series of different concepts.
Water, for example, is a liquid at normal temperatures. Its constituents, oxygen and
hydrogen, are gases. You can never understand the properties of water by studying
oxygen and hydrogen. Likewise with lean and lean tools. Lean is a system - more than
the sum of its components. Systems are in constant interplay with their environment -
where the boundary is not obvious. Systems adapt continuously but at a faster rate
when threatened, like ant colonies. Systems evolve - like bugs combating insecticides.
The Toyota Production System (TPS) grew through revolution and evolution. Revolution
rejected the concepts of mass production and economies of scale, and steered the
organisation. Evolution developed the details and the tools. When TPS began there
were few lean tools - most developed from first principles over several decades, but
fitting in with the top-level concept. Lean ideas developed from first principles; Taiichi
Ohno believed in developing managers by asking tough questions rather than providing
answers. This is in line with the practice of Hoshin or policy deployment, whereby top
management sets the strategic direction but evolves the detail, level by level, by a
process of consultation. In the reverse direction decisions are taken locally, only
migrating upwards in exceptional circumstances.
Today large ERP systems, with data warehouses are ‘in’. In lean we have learned about
the waste of centralised inventory warehouses as opposed to strategically located
supermarkets. The world has learned about the failure of over-centralised economies.
But during the late 1990s many manufacturers moved in the opposite direction by
implementing large centralised systems - at great cost and often with mixed results.
Today’s need is for fast reacting distributed decision-making. There is a case for
centralised strategic decisions, but for operational decisions, the lean way is to deal with
schedules, maintenance, quality, cell design and even some aspects of design and
supply at a localised level. This is not only more effective, but also more human.
Build to order was once the only way in which products were made. Then came mass
production that gave wide access to products but not to individual preferences. Mass
customisation held out the promise of both, but lean concepts are at last making mass
customisation a reality. Dell has been a pioneer, and the three-day car study has
worked through the barriers that are in the way. But no doubt lean thinking and
appropriate flow-based IT systems are about to make quick-response build to order
(BTO) a reality in whole new industries.
Finally, lean is core to all of this. Hopefully the days of arguing between “lean and agile”,
“lean and APS”, “lean and six sigma”, “lean and theory of constraints”, “lean and
manufacturing strategy”, and the practice of including a chapter on lean in operations
management textbooks, is passing. Lean principles are universal. It is merely a question
of the extent to which other concepts can add to the central developing core of lean.
John Bicheno is director of the MSc programme in lean operations at Cardiff Business School,
and author of The Lean Toolbox, Cause and Effect Lean, and The Quality 75
LEAN MANUFACTURING
The road to world class manufacturing 2002 25
Lean principles are
universal. It is merely a
question of the extent to
which other concepts can
add to the central
developing core of lean
The road to world class manufacturing 200226
It’s a puzzle. Examining lean management trends among 604 of the world’s best
known publicly held companies, shows the UK on top by a large margin. And what
of Japan, lean’s birthplace? Dead last.
Lean is many things, of course, but the amount of stocks carried is a good, visible
measure of it. Hold lots of it and you’re fat, little and you’re lean. The leanness studies
which I have been collating since 1994, are based on companies’ financial statements.
(The actual calculation is turnover, or cost of sales if available, from the income
statement divided by value of inventory from the balance sheet; it’s what the
accountants call inventory turnover.) They examine many-year trends, not last year’s
Richard Schonberger (below) reports on lean trends around the world andreveals the promotion and regulation candidates in the global lean league table
THE LEAN LEAGUE
or last quarter’s results. The database
goes back to 1950 - subject to availability
of the company’s financial records and
whether it has been around that long
and remained in the public sector. Of
38 British companies studied, 22 have
been on a Jack Spratt diet for at least
10 years, six more were doing fine but
have faded in the last half dozen years,
and five have neither fattened up or
thinned down. That leaves five on the
heavy side.
Among the UK’s 22 fittest are BOC,
GKN, ICI, Johnson Matthey, Smiths,
and Pilkington. Boots, Courtaulds,
GlaxoSmithKline, House of Fraser,
Marks and Spencer, Northern Foods,
and Wolseley are the companies that
had fine slimming-down trends going,
only to fade in recent years. Those with
no trend one way or the other are
Cookson, FKI, Marley and Rolls Royce.
Finally, the five that are leaning the wrong way are Associated British Foods, Bowater,
Sainsbury’s, Smith & Nephew, and Tesco.
Lean’s origin is in the Japanese auto industry, and how has that country done lately?
Honda is fine: The company bottomed-out at 1.1 inventory turns in 1976 and has
steadily improved to 7.6 in 2001. The trend reverses itself for Isuzu, Mazda, Subaru
(Fuji Heavy Industries), and Toyota. The declines, spanning at least 10 years since a
high point, are: Isuzu 55 per cent; Mazda 31 per cent; Subaru 29 per cent. And for
Toyota, the globe’s most admired manufacturer? The decline is 74 per cent, having
fallen from 45.7 turns in 1971 to 12.1 in 2001.
Toyota’s factories are still paragons of lean, but the numbers don’t lie: the company
isn’t lean. Is it because of globalisation, inventory pathways stretched to the UK,
Australia, the Americas, Thailand, and so on? Perhaps. But Volkswagen, with similar
expansiveness, has nearly doubled its inventory turnover, from 4.8 in 1980 to its
current 8.9, in the period when Toyota’s plunged. The gains are even more impressive
at globally positioned General Motors, up from 4.2 turns in 1974 to a current 13.1, and
Ford Motor Company at 4.9 in 1974 rising to 20.8.
GLOBAL LEANING
The road to world class manufacturing 2002 27
Of 38 British companies
studied, 22 have been on a
Jack Spratt diet for at
least 10 years, six more
were doing fine but have
faded in the last half
dozen years, and five have
neither fattened up or
thinned down. That leaves
five on the heavy side.
The Quest factory in Ashford, Kent is
part of the ICI Group, one of the UK’s
leanest manufacturers
Does anybody care all that much about inventories, besides those with lean
aspirations? The City of London and Wall Street care. Because where inventories go,
so goes cash flow, and analysts scrutinise this even more carefully than earnings.
When inventory turns are heading the wrong way, it’s like throwing cash into a bonfire.
A caveat: For a given company, a trend opposite to lean may be explained by special
factors. A strategic move into developing countries, for example, usually requires
increased stock levels but stark differences in aggregate results for groups of
companies are not easily shrugged off.
When the leanness data are grouped by country, the UK and Japan make up the
extremes. No other nation or region stands out. The US, accounting for about 70 per
cent of the 604 companies, has a middling mix of improvers and laggards.
Continental Europe is represented in the study by 64 companies, not enough to yield
reliable findings for any one country. European industry in general shows up well
behind the UK and the US in leanness trends but much better than Japan. In such
developed countries as Australia, Ireland, and Canada, multinational companies
dominate. Hence, their leanness data are largely buried in aggregated financial
records of the parent, be it GlaxoSmithKline or Dell Computer.
For all companies in the study, about 36 per cent (217 companies) show a strong
positive trend in leanness. The other 64 per cent make up the bad news. They’ve
stalled or have been fattening up on inventories, some only recently following a long
period of improvement but most losing ground for at least 10 and up to 50 years.
Strikingly, one of the latter is what may be the world’s most esteemed company:
America’s General Electric. That maker of jet engines, electric power equipment,
locomotives, and major appliances had its leanest year in 1973 and has lost ground in
a valley-peak-valley pattern since.
Why, in the midst of lean, supply-chain-management, six sigma, and a host of other
potent improvement tools and techniques, are so many companies backsliding or
plateauing? An answer suggests itself for Japan. The 1990s were an economic
downer for that country. Worsening stock management in so many companies may
have something to do with Japan’s cherished, though fading, reluctance to reduce
labour. In the face of declining sales, what does an excess labour force do? It
produces. It fills warehouses with unsold goods.
Outside of Japan, plain old complacency may explain much of the wrong-way trend.
Companies and industries are like people; most of us lack the killer instinct. When
things are going well we tend to relax. And in the 1990s business and industry in many
countries did well. The bubble of enormous fortunes being made as share prices
soared, may have cast a wet blanket over the pursuit of best business practices.
The high standing of UK companies in the research is hard to fathom. The US should
be the Western leader in getting lean. With America’s mass market as the attraction,
its industry was the first to feel the brunt of Japan’s export tsunami. By the early
The road to world class manufacturing 200228
Outside of Japan, plain
old complacency may
explain much of the wrong-
way trend. Companies
and industries are like
people; most of us lack
the killer instinct
1980s US automotive and electronics industries had begun to react - first by learning
and applying the lean, total-quality management methods perfected in Japan, and
then restructuring to shed resources that could not cut the mustard. The next arena
was the UK which, well before the Continent, had lowered its trade barriers.
Straightaway, Japanese automakers set up shop in the Midlands, and Japanese and
American electronics companies did so in Scotland. The response of domestic
producers was the same as in the US: crash diets.
The leanness studies yield plentiful other overall findings, including a ranking of 34
sectors. Among the leaders are automotive components and electronics/electrical
products. No surprise, since these industries form the heart of Japan’s export
juggernaut, which set lean in motion. At the bottom are food retailers and distributors,
textile and apparel, food/beverage/tobacco producers, and petro-chemicals. In
petrochemicals, capital-intensive equipment spews forth day and night with low
regard for demand. At least that would be their excuse for not getting lean. The
grocers, 34 out of 34, have no such defence. This is the industry that pioneered bar-
code scanning, which captures item sales data that is nearly sharable in real time with
supply-chain partners. Their stock movements, one might think, would be as
synchronised as a ballet troop’s. So, Sainsbury’s and Tesco, and Associated British
Foods, what’s the problem?
This is not saying that the study findings are conclusive. While the vast majority of
companies are privately held, this research covers just publicly traded ones. The
companies studied, though, are among the largest and best known. They also must
be competitively strong. Otherwise, they cannot attract enough interest in the
investment community to issue shares in the first place, and cannot hang on in the
second place. The failure of such large numbers of these companies to sustain a lean
trend must be seen as looming competitive weakness. It used to be that weak
companies might survive for decades. No longer. The open global economy exposes
companies to surprise attacks from upstarts near or far.
To those exposed, the message here is brief: If your company claims to have lean well
in hand but has not maintained improving inventory numbers for at least five or
10 years, you probably don’t. The solutions are not so new, and not confined to
operations: Tear down the silos, elevate training, link up externally, involve everyone,
and make the measures of performance job-related so as to touch each employee’s
work life. Above all, install discipline to make sure that lean is not here and there, not
a flash in the pan. It is not very lean if it does not stick.
Dr Richard J Schonberger, president of Schonberger & Associates of Bellevue, Washington,
is author of Let’s Fix It! Overcoming the Crisis in Manufacturing (Simon & Schuster/Free
Press, 2001). He was awarded the British Institution of Production Engineers’ 1990 International
Award for an “Outstanding Contribution to the Advancement of Manufacturing Management”
and inducted into the 1995 Academy of the Shingo Prize for Excellence in Manufacturing.
GLOBAL LEANING
The road to world class manufacturing 2002 29
The road to world class manufacturing 200230
Value stream mapping - sometimes also referred to as ‘learning to see’ mapping
or ‘process cartoons’ - has been around for some time. It’s one of the most critical
components to successful lean manufacturing but is often overlooked because it can
sound boring and academic.
Based on Toyota’s material and information flow mapping, value stream mapping
produces an easy to understand visual map that shows you what your customer
values, and pinpoints the stream of processes that delivers that value. In other words,
how we produce exactly what the customer wants, when the customer wants it, and
achieve this with no waste - the essential characteristics of a truly lean organisation.
“In manufacturing, when we talk about value, what we really mean is doing something
that the customer is willing to pay for,” says Dr Julie Madigan, chief executive of The
Manufacturing Institute. “In other words, doing what is required ‘through the eyes of
the customer’ and not from the department, function or company’s point of view.
Waste is the reverse of value. So if you have components moving around, product
queuing or being inspected, or inventory in storage, then you’ve got waste.”
Kate Mackle, an associate of The Manufacturing Institute, former vice president and
partner of the Kaizen Institute Europe and founder of Thinkflow, agrees. She suggests
that manufacturers find the road to lean rocky or fail to achieve the big benefits
promised by continuous improvement blitzes because they miss out the first and most
important step in the lean implementation journey - value stream mapping. “To be
truly lean you need to engage other functions and see the whole picture,” Mackle says.
“In many cases companies launch into ‘kaizen blitzing’ in specific areas of production
PRODUCTION CONTROL
MRP
90 dayforecast
Dailyorder
Casting
C/T = 12secC/O = 2hrs
A/T = 420mOEE
= 38
% C/T = 5secC/O = 4hrs
OEE = 71%
C/T = 72hrsOEE = 82%
A/T=1200m
3 people10 part #
A/T=420m
40/pallet2 people
A/T=420m
C/T = 58secC/O = 2hrs
A/T = 420m
Plate Manf Cell Assy Formation Final Conf Packing
90 dayforecast
Dailyorder
Weekly schedule
COMPANY A100 Kg stacksBi weekly ship
COMPANY Z6000pcs/month6VF11 - 2500pcs4VF11 - 3500pcs
weekly ship
1st & 15thof month
Every friday
10000 Kg Pb14 days
80,000 +ve100,000 -ve
40,000 +ve50,000 -ve
900 pcs3 days
900 pcs3 days
300 pcs1 day
Looking to go lean but don’t know where to start? It’s simple. You start the same way as you would plan any important journey - by using a map.
The Manufacturing Institute explains value stream mapping
MAPPING THE PATH TO LEAN
before they’ve looked at their business from a value stream perspective. Inevitably
what happens is you end up putting a lot of energy and resource into improving parts
of a process that should not even be there in the first place. This has an adverse effect
on the sustainability of the lean approach in the business and a tendency to say you’ve
done lean rather than are lean.”
In short therefore, what value stream mapping allows you to do is continue to take waste
out of the business while simultaneously avoiding a lot of wasted effort on isolated
improvement activities that have little or no impact.
Those manufacturers that have used value stream mapping claim to have halved lead
times, doubled stock turns, made huge leaps in labour productivity and reduced
administration and co-ordination roles in weeks rather than months or years.
So what about the real evidence? The Manufacturing Institute has been assisting a
range of manufacturers - large and small and across a variety of industries - with the
value stream mapping approach.
Using the support of a master practitioner from the Institute, CHK Engineering, a
Cheshire based manufacturer of high-quality metal fabrications, used the Value Stream
Mapping technique to reduce lead times from six weeks to two days, reduce stock and
W-I-P by 70 per cent and to introduce cellular manufacturing, in less than six months.
Says Alan Pinkney, managing director at CHK: “Value stream mapping enabled us to
quickly analyse our operation and pinpoint what we needed to focus on for greatest
impact. Through value stream mapping it became clear that we were holding excess
stock due to overproduction and scheduling changes. We also previously thought that
lack of capacity was an issue for us but we quickly discovered that we did in fact have
sufficient capacity to manufacture to order and in a much shorter lead time than our
current one.”
CHK manufacturing director Greg Pointon adds: “The Value stream mapping project
also had a positive impact on the workforce. Through involving people from different
levels and across the organisation we have noticed that staff now feel more valued. The
approach has created a great team spirit within the company.”
A cross functional team comprising continuous improvement, planning and customer
service, production, and supply chain personnel from Akzo Nobels Akcros Chemicals
plant in Eccles, joined the Manufacturing Institute’s How 2 value stream map
programme - a practical and action-based programme that combines coaching,
‘learning by doing’ and practical application to the business situation. The programme
coach is also on hand to give advice and guidance. Says Terry Hill, site manager at
Akcros: “We had already introduced many changes at the site and a radical cost
reduction programme was underway. Value Stream Mapping has provided us with a
challenging new focus and will support and supplement our cost reduction activity. It
has re-focused our thinking and will enable further improvements in performance to be
achieved while at the same time improving our overall level of customer service.”
The Manufacturing Institute can be contacted on 0161 872 0393 or by email [email protected]
VALUE STREAM MAPPING
The road to world class manufacturing 2002 31
Those manufacturers that
have used value stream
mapping claim to have
halved lead times, doubled
stock turns, made huge
leaps in labour productivity
and reduced administration
and co-ordination roles in
weeks rather than months
or years
The road to world class manufacturing 200232
Being overtaken by a Smart car on the motorway the other day was an experience
that took me through a number of emotions. There was the sheer disbelief. I have
only just upgraded my own car. One might expect the odd Jag or Beemer to fly past
but a Smart car was not in my thinking. Then came the urge to do something, before
I had thought whether this was really sensible. So I chased after him and overtook him
back. My plan that I had set out with plenty of time and did not need to hurry was
ignored. Having reacted, I then could not slow down again. I was on a course
determined by events. I arrived 30 minutes early and, for my sins, waited in a lay-by
with time enough to think how silly this all was.
I had my own view of the order of things. The comparisons I was making came from
standards set within me. In our world we are used to advertisers using comparisons
to spur us on. We believe that if it is possible to have whiter clothes on the line then
we should. We target fresher food, and the latest technical bells and whistles, lower
costs, and faster, better service.
SEEING THE LIGHTLawrie Rumens shows how benchmarking can illuminate your
way on the journey to excellence
Caterpillar has reached world-class manufacturing status
Comparisons have a major impact for us too in building new visions of expectancy and
aspiration at all levels of the organisation. They add to our own picture of what is
possible and stimulate us to do better.
More importantly the reverse is also true. As much as our knowledge opens new
horizons for us, we are fundamentally constrained by what we do not know. Few of us
have the imagination and ability to come up with new ways of doing our business
without some sort of stimulus.
Sadly the stimulus is often the burning platform. It is a current crisis that gives the
imperative to achieve quickly. We usually do achieve, uniting for a brief interlude the
directors, managers and our people.
The burning platform may be the golden key to introduce rapid change, but it is a blob
of putty in unlocking lasting gains and long-term improvement. When we achieve the
goals to put out the fire we heave a sigh of relief and take the plaudits. But without
greater vision performance flattens out and eventually tails off.
Conversely most journeys to business excellence borne of vision do sustain them-
selves and companies do continue to improve and stay in front of the competition.
Comparison is at the heart of all this since, if we don’t quanitfy differences we won’t
understand why they exist. Without understanding, how will we create rational plans
and actions to achieve excellence? For comparison, substitute the word
benchmarking. I do not know of a top performing company that does not use some
form of benchmarking to understand its competitive position and continually build and
develop its vision and strategy. Such companies also use benchmarking to
demonstrate to their people at all levels what is possible, and to set goals and targets
with them.
So where do we start in using benchmarking as a catalyst for our journey to
excellence? First comes the voyage of discovery. As companies in the pursuit of
excellence, we have to actively seek out the possible. It will not come and seek us.
For a start, try reading. Magazines such as The Manufacturer are full of stories
and case studies. Add selected books and university papers and a different world
starts to unfold.
Then it helps to touch and feel. Look inside and outside your industry to those where
the fiercest competition is forcing the pace of change and improvement. Be prepared
to look outside manufacturing to understand what is the best. For instance the most
advanced financial practices are in the financial industries.
Thirdly know your market place. Talk and listen to your customers and your suppliers.
They will know what is happening in the sector and they will also know whether you
are in front or behind your competitors. Where are the customers’ priorities on their
journey to excellence, and who do they see as their long-term partner?
Now through intelligent conversation agree what is possible in all that you have found
and the opportunities this presents to your business. There is little sense in a new
vision that drives actions that do not tangibly improve the business. Especially manage
BENCHMARKING
The road to world class manufacturing 2002 33
Look inside and outside your
industry to those where the
fiercest competition is forcing
the pace of change and
improvement
any people above you not involved in the discovery. Some years ago a very senior
person in the glass industry would not accept a target for his operations of
12 stock turns, and the grounds for this were: “tell me someone in the glass
industry that has done it”. But there is no point in a vision that someone else has
already achieved.
With the vision set, we have to sell it and plan the action. If your people do not
understand where you are going they cannot contribute. We constantly underestimate
what our people can do if they understand our goals. You will need an active
programme to get them involved in their own discovery. Get them on best practice
visits (try the DTI Inside UK Enterprise service). Send them to conferences and user
groups (the Oliver Wight Proven Path is one of the best and longest running of these).
Confront them with figures from the many university databases (try Cranfield), and
with excellence checklists. Set clear objectives before people go on a visit and debrief
the real lessons afterwards.
Lastly from the vision set your own priorities from the maturity of your own company.
Set in place the foundations on which all other improvements rely. Try these questions:
• do your people own what they do and its continual improvement in all parts of
the business?
• do your people stick to the proper process working consistently whoever is doing
the task?
• does your top team have one clear agenda, with one set of figures and one clear set
of priorities?
• does your company plan work properly in all parts of the business and then un-
compromisingly work the plan?
If these are issues for you then look for experiences showing practices such as 5S and
TPM for ownership, ISO 9000 for consistency of work, and integrated business
management to get planning and integration right. Do not be bound by your factories.
Excellence is the business of the whole business and of the whole supply chain.
Next look to see successes in step changing performance in your targeted areas. Do
you know an excellent company that has not actioned lean and process acceleration,
driven quality to the highest levels and targeted agility?
These initiatives are all company wide and people oriented. The big gains we make in
business come mainly from behaviour change yet it is in this area that we invest the
least. Education is vital to improving understanding and without understanding there
is no real action. At the working level ask whether your people are properly educated
to do their jobs well. Can they tell you what is world-class for them in their role and
how companies exploit this? Don’t get deflected by the cost of the best education, ask
how much ignorance is costing you every day.
All of this is benchmarking. Benchmarking is finding out the possible, finding out how
to do the possible and stimulating action to get in front and stay in front of the
opposition. Benchmarking is not a one-off exercise but a constant way of life that
continuously extends knowledge, horizons and of course targets and goals.
Do not be bound by your
factories. Excellence is
the business of the whole
business and of the whole
supply chain
BENCHMARKING
The road to world class manufacturing 2002 35
The road to world class manufacturing 200236
Companies that do not consider maintenance or asset management as important
will not achieve the full benefits from lean manufacturing. To improve
maintenance and equipment performance requires a comprehensive strategy for
asset management. Such an approach will require the use of the various tools and
techniques available including total predictive maintenance (TPM), radar coded
messages (RCM), continuous improvement (CI), computerised maintenance
management systems (CMMS) - used in a way appropriate to the situation and to
meet the company’s objectives. What is a maintenance strategy? Quite simply it is the
rules, guidelines, methods and practices to be used to achieve a specific goal and/or
the manufacturing objectives.
An effective strategy will therefore set the ground rules for how maintenance is
managed and delivered in an organisation, this in turn will result in substantial
benefits which will directly impact on production output and profitability. Typical
benefits from organisations that have implemented a structured maintenance
strategy are:
1. technical strategy which defines how equipment should be maintained, repaired,
replaced
2. management strategy, which defines how the resources are managed.
These resources include labour, parts and materials, cost and work management
3. information systems, which define the performance measures, CMMS requirements,
plant history, etc
Successful lean manufacturing is built on a foundation of self-sufficient workteams, a high level of confidence, and a quick response to changes in demand
LEAN MAINTENANCE
Each of these elements must be considered in the context of the plant operating
conditions, performance and regulatory requirements. Implementing the strategy will
drive best practices while laying the groundwork for achieving excellence in equipment
and maintenance performance.
A typical strategy will include the following:
Generic maintenance strategy modelIn the last 10 years maintenance performance has improved in some areas, for
example: a reduction in fire-fighting, increased asset productivity and improved record
keeping, but there are still areas of concern including conflict between maintenance
and production, integration of CMMS with enterprise resource planning (ERP) systems,
focusing attention at high level changes in manufacturing strategy without considering
the need for improved equipment reliability.
Benefits• maintenance expenditure reduced • equipment life extended • capital expenditure
postponed • spare parts expenditure reduced • increase in utilisation of craft force
• reduced equipment failures • more production output • reduced energy costs
Typical industry benefitsPharmaceutical - maintenance costs reduced by 30 per cent
Healthcare - £2.4m from improved equipment efficiency
Food - savings of £50,000 per day
MAINTENANCE
The road to world class manufacturing 2002 37
BUSINESS OBJECTIVESCRITICAL SUCCESS FACTORS
MAINTENANCE OBJECTIVESROLES AND ACCOUNTABLES
• Asset register• Technical data• Computer system• Audit reports• etc
INFORMATION SERVICES
TECHNICAL WAYS OF WORKING
• Asset records• Maintenance approaches• Selection of tasks• Technical standards• Plant criticality• Modification control• Changeovers• New plant design• Safety standards• Legal requirements• Equipment performance• etc
MANAGEMENT WAYS OF WORKING
• Organisation and resource planning• Budgeting• Maintenance planning & control • Materials control• Contractor services• Performance management• Communication• Continuous improvement• TPM• etc
VALUESPOLICIES
An effective strategy will
set the ground rules for
how maintenance is
managed and delivered in
an organisation, this in
turn will result in
substantial benefits which
will directly impact on
production output and
profitability
Paper - production increased by two and a half times
Chemical - £300,000 in maintenance expenditure
With maintenance costs typically five to 15 per cent of operating costs the impact of
poor maintenance can be considerable. That is why it is important to develop a
maintenance strategy.
The starting point must be for manufacturing teams to define the goal of
maintenance, is it for example to reduce costs, or respond to breakdowns and fix them
as quickly as possible, or increase the equipment reliability or meet statutory
regulations? In most organisations it will be a combination of all of these.
Achieving maintenance excellence will provide the support for superior performance
in lean manufacturing while reducing maintenance costs and providing quick wins in
terms of equipment performance. So what are the steps required to achieve good
maintenance performance? This can easily be divided into 10 steps which will deliver
maintenance excellence driven by a maintenance strategy.
A key part of any maintenance strategy is likely to include the use of a CMMS, whether
this is a stand-alone system or a maintenance module, which is part of a business
wide ERP system. The CMMS should provide the glue which holds the strategy
together and makes fact-based decisions that much easier.
To gain the maximum benefits from the CMMS it is essential that the existing
processes are reviewed and revised in line with best practice. This is something a
CMMS supplier will not always include, after all they are software specialists not
maintenance specialists. Without this element there is high risk that the system will
not deliver and will be under utilised. Implementing an effective maintenance strategy
will take time and resource. Typically an implementation time frame will be one to two
years for all but the smallest organisations.
The starting point of implementation is to prepare a strategy roadmap, which sets out
the objectives, goals and milestones for each element of the developed strategy. For
many years maintenance has been recognised as a cost on production. By developing
and implementing an effective comprehensive maintenance strategy, maintenance
can become a value added function, which fully supports lean manufacturing.
Ten step approach to strategy development:Step 1 Recognise the need for change
Step 2 Assess current weaknesses through AMIS auditing and benchmarking
Step 3 Define the maintenance workload
Step 4 Map and revise maintenance processes
Step 5 Establish appropriate organisation structure
Step 6 Define work, cost parts and resource management systems
Step 7 Prepare standard operating procedures
Step 8 Establish key performance indicators and continuous improvement system
Step 9 Define people requirements in terms of number, skills training
Step 10 Select the appropriate tools and techniques and methodologies to drive
improvements in performance
MAINTENANCE
The road to world class manufacturing 2002 39
By developing and
implementing an effective
comprehensive maintenance
strategy, maintenance can
become a value added
function, which fully
supports lean manufacturing
The road to world class manufacturing 200240
In little over a decade, advances in supply chain management have transformed the
way that many manufacturing businesses operate. The impact has been huge. But
the period of greatest change may still be ahead of us.
The focus of supply chain management is changing from the effective movement of
goods, to a more challenging mission: redefining the whole manufacturing process.
Functions that were once routinely handled in-house are now routinely outsourced to
parts of the supply chain that are supposedly better equipped to perform them.
Why design parts and components in-house, runs the argument, when those parts
and components can be better and more cheaply designed by the companies that
manufacture them? Why shoulder the entire risk in a new product or project, when
effective supply chain management allows that risk to be shared collectively between
the businesses that make up the supply chain? And why - most radically - manufacture
in-house at all? Why not simply outsource the whole business to a third-party
contractor, leaving you free to concentrate on brand management and marketing?
It’s a compelling notion, in a world where exploiting a core competency, whether your
Stephen Proud looks at supply chain challenges in collaborative manufacturing
THE VITAL LINKCisco successfully manages outsourced manufacturing
own or that of a supply chain partner, can bring new products to market faster, more
cheaply and more reliably.
Accenture’s research(1) shows manufacturers are moving towards collaborative
working and outsourcing. In one study, over two-thirds of European manufacturers
surveyed had implemented a collaborative product development (CPD) initiative. A
separate study into the automotive industry continues the trend with suppliers and
original equipment manufacturers (OEMs) looking to outsource production and move
upstream into new areas of revenue creation.
Some leading companies such as Dell, Cisco and Sun have challenged the art
of the possible and prospered in this arena. But problems lie ahead for those that
seek to emulate them, particularly in businesses less attuned to the risks and
decisions involved.
Let’s look at some of the risks. The lead time for the capital infrastructure required for
such a project is often longer than the engineering design and prototyping that is
needed, so it’s the provision of capital infrastructure, and the investment that requires,
that often becomes the critical path constraint.
The trouble is that the investment decision has to be made and funding put in place,
before the product has completed its design stages, but most companies are loathe to
commit funds and resources until they see an order.
Another obstacle often surfaces at this early stage of a collaborative or supply chain
outsourcing project. The decision has been made; the investment capital sought, and
from the engineering and manufacturing perspective it’s all systems go. But beware:
in many cases, this additional capital will be far bigger than most capital investments
the company has made and will have strings attached.
Financiers and venture capitalists will want seats on the board or, at the very least,
strict financial controls and management information. Few companies have either the
experience in dealing with this kind of external scrutiny, or the collaborative project
management and financial systems that external investors want.
In such cases, a common pitfall is the estimate-to-complete calculation. With 50 per
cent of the budgeted hours or resources consumed, one might imagine that there’s
50 per cent of the task left to perform. In the real world life isn’t so simple: resource
estimates to complete a project are notoriously hard to get right. At the management
level, it’s possible to be relaxed about an over-run - but from an external investor’s
perspective, the viewpoint is less sanguine.
The next trap for the unwary is where a customer or supplier is experiencing trouble.
Instead of supplying widgets, they may be supplying whole assemblies, and finding it’s
trickier than it looks. Costs are high, delays and quality problems endemic. Most
purchasing functions, for example, are designed to place orders, not manage service
providers or project-manage arm’s length ventures, so you might never spot the
problem, until it’s too late.
The underlying point is this: in collaborative supply chain projects, the risk profile is
different. A chain is as strong as its weakest link. And that link can be hard to spot.
SUPPLY CHAIN
The road to world class manufacturing 2002 41
With 50 per cent of the
budgeted hours or
resources consumed, one
might imagine that there’s
50 per cent of the task left
to perform. In the real
world life isn’t so simple
(1) Pan-European Collaborative Product Development Survey 2001 Collaborating to Compete:A New Way Forward. Auto 2010 in the United Kingdom, Preparing for the Future Today
The road to world class manufacturing 200244
Despite the decline in the total number of people employed, the manufacturing
sector remains the foundation of our economic productivity, and much of what we
have learned about work organisation and employment practice comes directly from
manufacturing. It’s hard to believe that once work was organised around the Fordist
model where the focus was on mass production, rigid bureaucracy and hierarchy.
In today’s manufacturing world, the model, while still concerned with efficiency, is much
more about being versatile and flexible with work organised around smaller scale
operations. The best manufacturers have recognised that success is about offering
customers exactly what they want and in some cases going beyond expectations.
But we know that we have not come far enough. Manufacturing may still be the jewel,
People are the essential ingredient of success. John Philpott, looks at the role of HR in world-class manufacturing
PEOPLE AT THE CENTRE
but in many companies the shine has gone as they struggle to compete with the best
in the rest of the world. They may operate on post Fordist lines - but they have not yet
stepped up to the next stage: a radical rethink of work organisation.
The manufacturing workplace is greatly changing for the better - from an environment
of top down control and hierarchical organisation to one of teamworking and flat
structures. But the consensus within business and government is that these new
styles of working are not happening quickly enough.
People management is critical. It can apply strategies and practices that enhance the
value and contribution of employees. Here the move is from traditional disciplinary and
personnel administration to a model of strategic human resource management. But
above all this is a management challenge - the ability to exploit the knowledge and
creativity of people must become a mainstream capacity for anybody with a
responsibility for leading others.
The business model that has people at its centre has three central tenets: leadership,
employee engagement and continuous learning. At first sight these three strands
appear straightforward - but dig a little deeper and we can see why companies are
failing to grasp their importance. These people practices need to be understood, put in
place and managed in a systematic manner, but if unco-ordinated, they will fail to
make a significant impact on business results.
In the HR profession these practices fall under the collective term of ‘high performance
working’, and were designed to drive organisations toward higher performance, to lift
them out of the ‘me too’ world of supply-led, mass production. An approach that is
often underpinned by competing on cost alone - and one which is doomed to fail as
long as there are overseas manufacturers delivering at lower cost.
Leadership is often misunderstood to be a quality needed only by those at the top of the
organisation. In fact leadership means that everybody in an organisation takes
responsibility and makes a contribution to the success of the organisation. It is the
most single critical component in the high performance workplace.
Many companies fail to link management development with the organisation’s overall
objectives; whatever route an organisation looks to pursue, leadership and
management development must be in sync with its aims.
Effective leadership galvanises the creativity and enthusiasm of employees, leads to
new solutions, faster use of technology, more and superior applications and delights
customers. It must become a mainstream skill in our manufacturing sector - without
it, companies will find themselves without the capacity to deliver long-term success.
The second tenet, employee engagement, is perhaps the toughest nut to crack. Getting
employees on-side and contributing because they want to and are motivated to do so,
is a preoccupation of most HR departments. In the manufacturing sector, the
traditional ‘them and us’ culture, while no longer rooted in the conflict that
characterised earlier decades, is still an undercurrent for many employers.
The Chartered Institute of Personnel and Development (CIPD) has spent many years
examining the mutual expectations that employee and employer have of one
HUMAN RESOURCES
The road to world class manufacturing 2002 45
Effective leadership
galvanises the creativity and
enthusiasm of employees,
leads to new solutions,
faster use of technology,
more and superior
applications and delights
customers
another. It is based on trust. Many employers pay lip-service to this contract, by saying
the right things, some go further by doing the right things and some ignore it and just
get on with the business of production. The survival instinct is what drives them. But
they ignore it at their peril.
Many of the expectations, such as fair treatment, just reward for labour and a certain
level of job security, are informal. In an ideal world they would not be left to chance, but
in most organisations the psychological contract works by unplanned and intuitive
means. This is fine - as long as it is positive. But companies that damage the
psychological contract are doing irreparable damage.
People come to work to do a good job and contribute. In return they expect their bosses
to provide leadership, to help them grow and develop and treat them like adults.
Another critical aspect of employee engagement is consultation and communication.
When individuals are confident that their views are taken on board, they are much more
likely to contribute willingly.
The knowledge that companies have inadvertently encouraged employees to keep to
themselves is increasingly where critical value lies. Getting at this knowledge,
maximising it and putting it to work is the 21st century work challenge.
Of course, all organisations have formal and informal groups brought together
temporarily to complete a specific project or work together on a long-term basis. But
creating a knowledge sharing culture involves taking a systematic approach to the use
of such groups.
Finally, the third tenet, continuous learning, is an essential characteristic of the high
performing workplace. It is the development of workplace learning in the context of
new competitive pressures. Research also shows that if companies want their people
to make the contribution that sets them apart from the competition, they must ensure
that individuals are given work which they find stimulating and satisfying as well as
being given the opportunity to develop the skills to do this work well.
Progressive companies are recognising that learning in the workplace should also
embrace many less-formal activities - team development, action learning, knowledge
sharing and knowledge management. These activities occur in the workplace day by
day, as people learn on the job, perfecting their skills, finding new ways of working
sharing knowledge and passing on skills to fellow workers.
We now have proof that a planned approach to people boosts performance in
manufacturing. The CIPD report, The Impact of People Management Practices on
Business Performance finds that 18 per cent of variations in productivity and 19 per
cent of variations in profitability are accounted for by people management practices.
Employees are no longer hired hands who leave their creativity at the factory gate. In
progressive companies they are highly skilled, flexible and fully contributing associates.
Good people management holds the key. It is not a silver bullet - but it’s the only way
to stand any chance of a sustainable, successful future.
John Philpott is chief economist at the Chartered Institute of Personnel and Development
LEAN MANUFACTURING
The road to world class manufacturing 2002 47
Employees are no longer
hired hands who leave their
creativity at the factory gate.
In progressive companies
they are highly skilled,
flexible and fully
contributing associates
MCP
Maintenance has always been a dirty word (with little attention
paid to it) in most organisations, except to use it to achieve
cost savings by reducing maintenance budgets. With the rush
towards a lean environment companies must now consider how to
manage their physical assets in a much more effective way. Good
asset management including maintenance will pay dividends, with
benefits to the business of 10-15 times the current mainten-
ance expenditure.
The MCP sponsored Boardroom Report of 2000 identified that
certain features of maintenance management had not significantly
changed since a previous survey in 1991. A comparative ranking of
‘causes of dissatisfaction’ within maintenance departments
identified ‘conflict with production departments’ as the main source
of concern in 1991 and 2000. If this is such an issue how can lean
manufacturing be successful?
Lean manufacturing seeks to use less of everything by eliminating
non-value-added waste in the production stream and driving down
batch sizes. Lean manufacturing is about making what customers
want to the quality and quantity they require. How can you deliver
these customer needs without a close look at maintenance and the
important part it plays? If the machine breaks down and there is no
spare part and few skills to repair it - what do you do? You have no
stock of finished goods to send to the customer so you have an
unhappy (and perhaps lost) customer. Lean manufacturing
requires a total business approach, which considers physical
assets and their management as a key element for its success.
Major organisations such as Glaxo SKB, Cadbury, Nestlé, and
Johnson & Johnson now recognise that maintenance is a key
element of their businesses and they have clearly defined strategies
in place that enable maintenance to support their manufacturing
operations. In terms of plant performance, machine efficiency has
risen from 79 per cent to 82 per cent while availability remained at
85 per cent and machine utilisation increased from 40 per cent to
54 per cent. The average value of overall equipment effectiveness
(OEE) of 40-50 per cent found in UK factories is a long way from
the best performers at 80-90 per cent. This latter figure highlights
the fact that most companies have spare capacity that they
probably don’t know exists within their plant.
MCP’s own data from organisations participating in the AMIS
programme also shows that while there has been a significant
increase in tools and techniques and the use of computer systems,
overall equipment performance and efficiency have not substantially
changed.
Before rushing out to buy a CMMS or embrace lean manufacturing
it is important to get the basics right. The basics in this context are:
• A clear purpose and objectives for maintenance
• Effective technical strategies for equipment reliability
• A strong work planning system
• Good spare parts management
• Accurate cost information
• Use of key performance indicators and continuous improvement.
The development of an effective approach to maintenance follows
a three-stage methodology: assessment, development and
implementation - shown in figure 1.
The assessment step involves understanding the current status of
maintenance and equipment performance. This can be achieved
through the use of the DTI recognised AMIS audit service. From
this evaluation an action plan can be developed, this plan will
include all or most of the activities identified in the develop-
ment/planning stage, that is, work planning, equipment strategy
etc. This will require the development of methods, procedures and
ways of working. These are best developed with the people who
Gaining through goodmaintenanceRichard Jones, managing director of MCP Management Consultants shows how establishing amaintenance improvement process can deliver real benefits in support of lean manufacturing
The road to world class manufacturing 200248
will be using them, so a team approach is recommended. Finally,
there is implementation. It is at this point that the benefits will be
generated. By adopting a total approach looking at both main-
tenance systems as well as equipment and production methods, the
benefits stream will be much greater.
For example, by improving work planning an increase in craft
utilisation will be achieved. But how do you turn this into hard cash?
By looking at equipment changeovers, running speeds, packing
methods and machinery design, the savings can be obtained
virtually immediately with little additional cost. Improving
maintenance systems will produce benefits in the medium term.
Improving machine and equipment management will produce
benefits in the short term. How do you measure these benefits?
Perhaps the easiest way is through the use of OEE (overall
equipment effectiveness). If a business with a turnover of say
£50 million working three shifts has an OEE of 50 per cent, by
raising the OEE value to 75 per cent it would be able to produce an
additional £25 million worth of sales or reduce by one shift. Whilst
such values may seem unbelievable they are readily available within
a matter of months. Improving maintenance can generate increased
profitability, but taking a total approach will provide benefits and
savings which will cover the initial investment many times over.
MCP Management Consultants Ltd2 Holt Court North Aston Science Park Birmingham B7 4AX
Tel: 0121 693 9313 Email: [email protected] Web: www.mcpeurope.com
BEFORE RUSHING OUT TO BUY A CMMS OR EMBRACE LEAN MANUFACTURING IT IS IMPORTANT TO GET THE BASICS RIGHT
The road to world class manufacturing 2002 49
Group manufacturing& maintenance
strategy
Evaluate current state
Action plan
Equipment technical strategy
Maintenanceplans
Standardisedprocesses & procedures
LEAN
MAN
UFAC
TURI
NG
MAN
UFAC
TURI
NG E
XCEL
LENC
E
Cost savingsrealised
Quick wins
Manufacturingimprovement
Cost avoidance
Consistent ways of working
Continuousimprovementtechniques
Organisationstructure
Work planning
Cost management
Spare partsmanagement
Operator assetcare/TPM
Skills, training analysis
Continuousimprovementtechniques
CMMS implementationimprovements
Develop site road map
Site approval
Assessment
Business casevalidity
Execution/implementationDevelopment/planning
Figure 1
OLIVER WIGHT
So how much did your new system cost? I had a boss once who
spelt the dreaded word as ‘Komputers’ because everyone quoted
him prices in £K to make it seem cheaper. As time has moved on so
has the alphabet and now all too often the letter after the figures is
£M. Whatever this figure, move the decimal point one place to the
left to see the amount companies spend on designing new processes
to take advantage of the new systems. They then move the decimal
point a further place for the training and education budget to support
change and implementation.
What about the other side of the equation? There are huge gains to
be made in most companies by aggressively pursuing change from
the boardroom through the organisation. The Board ultimately
decides what it wants the company to be in the future and its per-
formance. It is they who set the goals and ambitions and therefore
determine the pace of change and the business gains.
Where do the gains come from? In our opening example the
system tool will bring its own gains in cheaper faster computing, in
support IT costs, and in replacing simple admin tasks. Move the
decimal point to the right for the gains in companies prepared to
engineer new processes to take advantage of the new investment.
Move it to the right again for companies prepared to drive change in
behaviours and in company culture to take real advantage of new
systems and processes.
The biggest differentiator in business is people. Indeed as we get
more sophisticated with better and faster tools at our disposal, the
impact of our people getting it right or getting it wrong gets greater
and greater. Equally in change management programmes, the largest
contributor to gains is our people, yet it is in this area that we invest
the least in time and money.
The greatest success for all stakeholders through a journey to
excellence comes from the integration of investment in tools,
processes and people. With these three factors operating in
harmony, businesses can reach new heights of performance.
However this integration alone is not enough. For instance, what did
TQM do for your company? It probably provided focus. It started a
culture change. It was a platform to involve people and tap their
knowledge, and it stimulated improvement projects throughout the
business. All of this is good stuff yet did it really step change the
performance of the company in the eyes of its stakeholders?
For TQM read any of the more current themes such as lean, six
sigma etc. Senior management spends vast sums on initiatives like
these, which promise and offer so much. But without joined up
thinking from the top through to every team involved, they yield little
reward for the effort. For effectiveness in change management we
need the new process of integrated change management.
At Oliver Wight we see three main elements of this process.
First, those at the very top of the company and business unit set
out a clear vision of the future and plot the journey to it, from the
current real world. This process sets clear projects and initiatives,
prioritised to ensure focus of activity and the best chance of success
and reward. Do not underestimate the complexity of this process nor
its demand on people and their behaviours. Most companies defeat
the process by being too impatient for the action. For the strong
minded and powerful people at the top of our organisations the
exercise sets new standards in listening skills, in trust and openness,
and in plain speaking without the politics. It makes clear that in
the pursuit of change, everything must change including the person
at the top. Independent facilitation can help to make this painless
and very rewarding.
Second is implementing each of the identified projects in priority
order, such as an ERP implementation, installing integrated business
management or gaining IIP. For success in each project you will
The journey to excellenceLawrie Rumens of Oliver Wight EAME maps out the route to enterprise-wide excellence though integratedchange management
The road to world class manufacturing 200250
need an established management process. The longest standing of
these is the Oliver Wight Proven Path.
This is a process proven over hundreds of cases, all over the world,
taking you on a specified journey from discovery, through design, and
into implementation. Applying the right support, education and
knowledge at the right time fast tracks companies to radical new
ways of working.
Thirdly, within each project there is tremendous opportunity to step
change performance of a team or a business process with lean and
agile thinking. We need to stimulate people to design their own
practical new ways of working which fit with the gains and plans
elsewhere in the business. The familiar path goes from brainstorming
to designing and implementing a new value streamed process.
All three elements of integrated change management have things in
common. They contain their own journeys from discovery to action
at different levels of the business. They revolve around the use of
people’s knowledge and understanding. They require clear ownership
and engagement by line managers from top to bottom of the
organisation. They are better for independent knowledge-based
facilitation and coaching.
So what are the lessons for companies embarking upon change?
1. Understand the role and value of people in change management.
Ensure that you give full weight to the people issues in the
integration of tools, processes and people.
2. Support line people with education as well as training. Education
extends their understanding of what is possible and what you
intend and want to happen. Education is the most undervalued
factor in change management.
3. Use an integrated change management process to bridge
between the company goals and the actions taking place
throughout the organisation.
4. Enlist expert support in coaching and facilitating at all levels. You
should not pay for armies of bright young consultants to redesign
your business for you. Help your people at all levels to help
themselves. Planned education and facilitation changes the per-
ceived boundaries, shortens the time for success and substantially
changes people’s views of what is possible.
Integrated change management is the surest and fastest route to
success, driving change from the top. With the overall direction and
goals firmly in place it provides co-ordinated action throughout the
organisation, and full line ownership.
AS WE GET MORE SOPHISTICATED WITH BETTER ANDFASTER TOOLS AT OUR DISPOSAL, THE IMPACT OF OURPEOPLE GETTING IT RIGHT OR GETTING IT WRONG GETSGREATER AND GREATER
The road to world class manufacturing 2002 51
Oliver Wight EAME LLPThe Willows The Steadings Business Centre MaisemoreGloucester GL2 8EY
Tel: 01452 397200 Fax: 01452 397230Email: [email protected] www.oliverwight.com
INVESTMENT IN SKILLDEVELOPMENT &
BEHAVIOUR CHANGE
DISC
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&SI
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UNDERSTANDBENEFITS
DEPLOYMENTPLAN
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AWARNESS &UNDERSTANDING
REDESIGN REALISATION
CREATE EXPERTS &'AGENTS OF CHANGE'
LEARN BY DOING EARLY BENEFITS
IMPLEMENTATION
When it comes to lean manufacturing, there is a big difference
between those who walk the walk and others who just talk
the talk. In recent years the term lean has been on everyone’s lips
and all are claiming to be implementing a new way of working. But
scratch the surface and another picture emerges. A great deal of
what is being done in the name of lean manufacturing is little short
of superficial. Sure, savings are being made but the root and
branch changes needed to really drive things forward are simply
not there. One company not afraid to tell
it like it is, is Papilio, one of the fastest
growing training and implementation
organisations in the country.
The big problem with introducing a
strategy of lean manufacturing does not
stem from the idea itself. It is generally
accepted that producing more with less
is a good way of strengthening a bus-
iness. The largest obstacle comes from
the way people approach the task. Surely,
the argument goes, we know our
business best therefore we should be
well placed to identify areas needing
treatment. The two faults with this
argument are first it often needs an independent eye to see the big
picture and second, it is easy to slip back into the old ways. Not
only will the team from Papilio identify potential changes, they aim
to ensure the full benefits are achieved in the long-term. “As far as
we are concerned, it is a three stage process,” said Papilio director,
Colin Janes. “Training is easy, deployment is more difficult but to
get the full benefit one needs to put a mentoring scheme in place.
Then its begins to solidify.”
There is no doubt that the Papilio team has a powerful pedigree
behind it when it comes to lean and six sigma. All the company
directors attained their skills in some of the most challenging and
leading companies, namely Ford Motor Company, AlliedSignal and
Honeywell. This pedigree is not just in the technical knowledge and
application skills required for lean and six sigma, but also in the
industrial and academic experiences, where theoretical advances
combine with practical application.
Papilio has been operating for nearly two
years now and word of mouth has proved
to be a brilliant catalyst for growth. “Our
clients tell us the reason why they like us
is because we do not stop at the iden-
tification and training stage,” explained
Janes. “All of us are hands on practi-
tioners and we help the clients with the
roll out of the new lean environment. Our
approach is often characterised by a
down to earth attitude and a willingness
to get our hands dirty.”
The Papilio grapevine has now spread far
and wide. Helped by the business brought
in via the company website, turnover has
now reached £500,000 a year and is still growing. When the four
directors struck out on their own they saw their target market as
being mainly in Europe. While the EU accounts for much of what
Papilio does, it has also found itself active much further afield. The
company has activities in some of fastest growing and developing
regions such as Egypt, Saudi Arabia and Asia as well as some more
developed, but equally aggressive and demanding territories
including USA. The expansion of the company is all the more
Aiming highPapilio sets its initial sights on the senior managers. Colin Janes explained to Colin Browning the ideabehind the thinking
The road to world class manufacturing 200252
remarkable when one considers, as Janes does, that: “We are
selling a product people do not think they need until it is too late. By
the time they call us it can be a matter of survival.”
When a company calls on the services of Papilio the key factor is
making sure the top team are fully on board: management buy in is
crucial. One way to do this is for Papilio to identify an area of
immediate return. Having demonstrated the practical benefits of
lean manufacturing Papilio has won half the battle. But these
changes do not take place on their own, they will need to be driven.
Once the boardroom is sold on the idea, the enthusiasm can
cascade down an organisation. However, there are things which
Papilio is particularly wary of.
“Part of the outcome of introducing lean techniques is that you can
do the same with fewer people,” said Janes. “This is great if a
business is expanding and can redeploy people to other profitable
activities. It can be bad, though, if some end up being laid off. What
is certain however is that if lean manufacturing is introduced simply
to get rid of people, it is doomed to fail.” The reasons for this are
self-evident. Lean manufacturing is a cultural change and that
requires workforce co-operation. That co-operation is unlikely to be
forthcoming if the staff feel themselves under threat.
But while much of the day to day Papilio work is concerned with
lean manufacturing, one should not ignore the other side of the
service it offers. Alongside lean techniques, Papilio is also able to
bring six sigma philosophies to its clients. So while lean
manufacturing concentrates on doing more with less, six sigma
aims at improving quality by reducing process variations. As far as
Papilio is concerned, the two go hand in hand.
By offering this combination of lean manufacturing philosophies
alongside six sigma thinking, Papilio is able to provide its clients
with a powerful new business tool. From this strong baseline, it is
then able to add further value to the client’s business by blending its
people skills with training and implementation programmes. The
whole package is further enhanced by the strategic partnerships the
company has formed. It works closely with a software developer
and a networking/recruitment company specialising in lean and six
sigma such that it can offer the client a differentiated and enhanced
value proposition beyond training and consultancy.
So whether Papilio is with a company for six months or two years,
it can depart safe in the knowledge that it leaves behind a business
much better placed to face the demands of the modern world. The
business is better able to cope with competition from emerging
nations and other demands in the global economy. Buying into the
Papilio business model adds value. All one has to do is change the
way one thinks about manufacturing.
Papilio LimitedRainbird House Warescot RoadBrentwood CM15 9HD
www.papiliolimited.com
A GREAT DEAL OF WHAT IS BEING DONE IN THENAME OF LEAN MANUFACTURING IS LITTLE SHORT OF SUPERFICIAL. OUR CLIENTS TELL US THE REASONWHY THEY LIKE US IS BECAUSE WE DO NOT STOP ATTHE IDENTIFICATION AND TRAINING STAGE
The road to world class manufacturing 2002 53
PRODUCTIVITY EUROPE
In the huge literature on World Class Manufacturing - some of it
excellent, some mind-numbingly tedious - one book by a Japanese
researcher has inspired me in recent years. Takahiro Fujimoto’s book
The Evolution of a Manufacturing System at Toyota is different not
only because it is based on interviews with the people who developed
the Toyota Production System, but also because of the evolutionary
framework which actually makes sense of how TPS happened.
Fujimoto’s theory explains how TPS evolved out of the vision
of Kiichiro Toyoda, coupled with
the drive and experimentation of
Taiichi Ohno, and how it is
still evolving today. It is able to do
this, not because Toyoda and
Ohno had a fully fledged system of
lean manufacturing which they
implemented, but because they
had ideas and concepts which
they experimented with, and some
of which proved to have
competitive advantage in their
particular situation.
So when people, particularly consultants, propose to ‘implement a
world class manufacturing system’, I tend to get a little twitchy.
From my perspective, Toyota became pre-eminent in the manu-
facturing sector not because it had lean manufacturing, but because
it was able to learn. Fujimoto in fact identifies three capabilities:
Routinised Manufacturing is simply the fact that it had a culture
based on process standards. I have literally lost count of the
number of times problem solving teams have reported that the root
cause of problem x was traced back to the lack of a process
standard. One major UK plant reported that a ‘standards’ problem
lay at the root of 95 per cent of their production issues. It has been
noted that the fundamental difference between craft and mass
production is the existence of process standards in the latter.
Unfortunately, this often passes us by, with the result outlined above.
Routinised Learning is the existence of standardised problem
solving methods which were consistently applied as part of the
production process. This was the basic QC story approach. If
we want to give routinised manufacturing combined with
routinised learning a name, then
we can just call it kaizen, contin-
uous improvement (Ohno told
Fujimoto that he told workers
that if they did not improve the
process, then they were stealing
money from the company!).
Opportunistic Learning, on the
other hand, is the capacity to
learn through experimentation,
which is much of what Ohno did
in the 50s and 60s. Protected by
the Toyoda family, whose vision he was enacting, Ohno was able to
almost literally ‘see what works’, and because of the routinised
culture at Toyota, he was then able to spread successful
innovations more quickly and consistently throughout the
organisation. Opportunistic learning created the innovation, but
routinised learning helped maintain it.
Ed Schein, another famous organisational psychologist, notes that
change happens when learning anxiety (our fear of trying
something new) is less than our survival anxiety (our fear of the
consequences of staying the same). Others have noted that
learning ability is the only sustainable competitive advantage (I
Overcoming learningbarriers Malcolm Jones, director of Productivity Europe, examines the pivotal role of learning in the road to worldclass manufacturing
The road to world class manufacturing 200254
have read economists who have even proved this using
econometric models). What, then, stands in the way of learning?
Daniel Kim, an affiliate of the Society for Organisational Learning
who has also worked with large manufacturing concerns such as
Ford and Harley Davidson, identifies three barriers. Firstly there is
the situational learning barrier. This stops us generalising from our
experience so that we can apply the learning elsewhere. We have all
come across the excuse ‘but we are different’ when talking about
implementing new concepts. This is the situational learning barrier,
the inability to take generalised learning from specific situations.
Then there is the fragmented learning barrier. This is when
individuals learn and organisations don’t. This is perhaps the
greatest challenge for believers in the ‘learning organisation’ of
which I am one.
Finally there is the opportunistic learning barrier, our inability to
capitalise on opportunistic learning. 3M is held up as an exemplar
of opportunistic learning capability, particularly in product
development and the famous example of the Post-It note. But we
need opportunistic learning capability at all levels, in process as well
as product development.
In helping companies on the Road to World Class Manufacturing,
I see our task as a simple one (I didn’t say it was easy) - helping
people develop a vision of how different they want to be to how they
are now (a positive form of survival anxiety) and then helping them
develop learning infrastructures for the journey. The function of the
infrastructures is to overcome the barriers identified above.
By a manufacturing vision, I mean what kind of company we want
to be - a high price, high quality integrated supplier to a specialist
market with superior design capability on the one hand, or a hyper-
efficient, low cost, short leadtime producer on the other. Both, or
any combination in between, are plausible, but there must be a
vision to determine what capabilities you need to develop. The only
option which no longer exists is the proverbial ‘Jack of all trades’ -
we must be masters of at least one.
The Toyota approach to situational and fragmented learning barriers
lies in the routinised manufacturing and problem solving systems.
Our approach is therefore to help companies develop reliable
standards and reliable improvement approaches. The most
powerful tool in breaking down these barriers is visual management
out on the shopfloor, hence the emphasis on activity boards as well
as performance boards and the use of small groups for all
improvement activities, together with presentations to
management, and indeed to customers and suppliers.
The body of knowledge which exists on lean manufacturing, total
quality and total productive maintenance techniques is vast; the
issue is not finding out about world class techniques (it would
probably be harder to hide from them), it is developing your own
vision of where you want your company to be, and then developing
the learning infrastructure to get there.
Productivity EuropeSaturn Facilities Manton Lane Bedford MK41 7PH
email: [email protected]
The road to world class manufacturing 2002 55
THE ABILITY TO LEARN IS THE ONLY SUSTAINABLECOMPETITIVE ADVANTAGE