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UK SMB OPTIMISM TRACKER STUDY A survey conducted by Coleman Parkes ResearchPresentation of results

Feb 2016

Summary

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The aim of this business research is to monitor levels of optimism towards the UK

economy and business in general, amongst UK small and medium sized businesses e.g.

expected growth in revenues, profit and company size.

Subsequent waves (or dips) of research are timed to coincide with a significant

economic event in order to measure the impact on UK SMB optimism e.g. at the start of

the financial year, the referendum, market shocks etc.

For more information on this study please contact Stephen Saw, Associate Director.

MethodologyMethodologyMethodologyMethodology

Audience profileAudience profileAudience profileAudience profile

Number of respondentsNumber of respondentsNumber of respondentsNumber of respondents

Fieldwork datesFieldwork datesFieldwork datesFieldwork dates

Country/regionCountry/regionCountry/regionCountry/region

Study Detail

N = 1000 (first wave) Online survey

Small and Medium Sized Businesses

The study targeted 1000 respondents

Jan to Feb 2016 (first wave)

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44

Results

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19% 26% 19% 21% 17% 16%35% 45% 35% 31% 30% 37%25% 15% 27% 30% 32% 21%17% 13% 18% 16% 18% 22%3% 2% 3% 3% 4% 5%

Total Manufacturing Financial servicesincludinginsurance Life Sciences Retail Design andcreativeindustries

LowerStaticMarginally higherSomewhat higherSignificantly higherQ1 Compared to 2015 do you think 2016 revenues for your business will be

Base: Manufacturing (200), Financial Services (200), Life Sciences (200), Retail (200), Design and creative (200)

UK SMBs are optimistic when it comes to potential 2016 revenues, particularly in the manufacturing sector.

Compared to 2015 do you think 2016 REVENUES for your business will be?

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16% 21% 15% 17% 16% 12%35% 43% 35% 32% 32% 36%27% 20% 29% 29% 29% 29%17% 15% 18% 17% 17% 19%5% 2% 4% 7% 7% 6%


LowerStaticMarginally higherSomewhat higherSignificantly higherQ2 Compared to 2015 do you think 2016 profits for your business will be


Compared to 2015 do you think 2016 PROFITS for your business will be?

UK SMBs are also optimistic towards their potential 2016 profits

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58% 71% 61% 59% 52% 46%38% 27% 36% 35% 45% 49%4% 2% 3% 6% 3% 5%


Expect to have less employeesExpect to have the same number ofemployeesExpect to have more employees

Q3 Do you plan to increase the nett number of employees in your business by… (note by nett we mean the total

of any new people you hire and those that may leave for whatever reason)?


6 in 10 SMBs are planning to recruit more staff in 2016 (58%)

Do you plan to increase the nett number of employees in your business?

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15% 23% 15% 13% 12% 12%34% 40% 34% 32% 33% 32%28% 24% 34% 32% 29% 21%15% 8% 11% 16% 19% 23%8% 5% 7% 9% 7% 13%


WorseThe sameMarginally better

Q4 Do you think the UK economy by the end of 2016 compared to now will be:


Do you think the UK economy by the end of 2016 compared to now will be?

Majority of UK SMBs expect the UK economy to be in better shape by the end of 2016

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12% 20% 8% 12% 13% 10%24% 25% 27% 23% 21% 23%24% 29% 23% 25% 23% 23%13% 13% 15% 12% 13% 11%15% 7% 15% 18% 19% 16%12% 7% 13% 11% 13% 19%


Not at all concernedSlightly concernedSomewhatconcernedModeratelyconcerned

Q5 How concerned are you about the threat of cyber security to your business?


How concerned are you about the threat of cyber security to your business?

UK SMBs are concerned by the threat of cyber security to their business, with just over a third being ‘very concerned’ (36%)

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Thank you!

Please contact Stephen Saw for more information on this study, we’d love to hear from you!

Stephen Saw, Associate Director (07585 324 972)

uk smb optimism tracker study - coleman parkescolemanparkes.com/wp-content/uploads/2016/06/... ·...

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