un-keynote
DESCRIPTION
Presentation to Tucson Employment Marketers (sponored by Jobing)TRANSCRIPT
The UnKeynote
Social Networking for Today’s Tucson Employment Marketers
Carmen HudsonCEO, Tweetajob
Getting Jiggy Online
• 1994 – CD Roms, telnet, Pointcast (exec search)• 1998 – Online job Postings, career sites (Capital
One), databases• 2000 – Y2K, Email marketing, email lists
(Amazon.com)• 2003 – Search Engine mania, IM (Microsoft)• 2004 – Viral, video, flash, social networks, blogs
(Starbucks)• 2007 – LinkedIn, Facebook mania, mobile
(Yahoo)• 2008 – Twitter, mass adoption• 2009 – Location based, apps, cloud (Tweetajob)
Synergy? Strategy?
• You can do anything – NO FEAR– start small– don’t tell too many people– be nimble– measure and compare– be prepared to abandon or devote more resources
• Be fast, and first if u can• Spend time identifying 3 things before execution
– Objective– Message– Success factors
PrioritizeTalent is
Abundant
Critical to organization
Get good at this (process, process,
process)
Get Creative, spend time and $$
$
Auto-Pilot
Outsource
The Message is Magic
• Your product marketing/brand people are better at this than HR and hiring managers
• Demographics tell part of the story• Talk to people live – you will get
different information• Multiple channels – key to making it
work
“Poor yahoo”
• http://www.slideshare.net/beeshields/extreme-makeover-the-transformation-of-an-employer-brand-1369281
Results
• Test• Measure
– Impressions clicks– Friends, followers and Fans– Career site traffic– Job views and applies– Measure Engagement % Employees participating in referral
program – Yield (number of hires / applicants – measures channel
efficiency)
• Tweak• Debrief• Report
– Intranet – report the number of referral hires
Real Results
• Htt p://people-shark.blogspot.com/2009/09/purplest-of-them-all.html
Cool Stuff to Try
• Delicious, StumbleUpon• PPC Advertising• SEO/Google Analytics• Slideshare, Scrbd• Foursquare, Gowalla, Whrrl• Boxee, Hulu, Youtube• Facebook, Myspace Ads• Mobile/texting
Get at me
• @peopleshark• [email protected]• www.linkedin.com/carmenhudson• http://people-shark.blogspot.com