underage drinking out of home presentation
DESCRIPTION
A presentation showing the out of home posters distributed in the Greater Washington DC metro area on the topic of underage drinking distributed by Goodwill CommunicationsTRANSCRIPT
Substance Abuse & Mental Health Services Administration
Out-of-Home Poster Placements
Seventh Largest Metro Area in the U.S. Population: 6 million (metro area)
336 Miscellaneous Posters Value: $525,450 Gross Impressions: 60 million
Washington, DC
Airport Dioramas Washington, DC Metro Transit
100 Interior Metro Railway Posters 177 Bus Interior/Exterior Posters
Washington, DC Metro Transit Authority Busses-Interior Car Cards
Washington, DC Metro Transit Authority Busses-Exterior Posters
Washington, DC Metro Transit Authority Subway Interior Car Cards
10
Washington DC National Four Posters in Baggage Claim Main Terminal
Washington DC National Main Terminal Next to Escalator
Washington DC National Main Terminal Next to Metro Exit
Washington DC National Main Terminal Concourse
Washington DC National Main Terminal Concourse
Washington DC National Main Terminal Next to Escalator
15
Washington DC Dulles Main Terminal Baggage Claim & Gates
Shopping Centers 10 malls 34 posters
*45 with photos ** 180 with photos
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Columbia Mall Suburb of Washington, DC
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Suburb of Washington, DC
Dulles Town Center
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
A Suburb of Washington, DCIverson Mall
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Spotsylvania Towne Center Suburb of Washington, DC
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
A Suburb of Washington, DC
The Mall at Prince Georges
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Suburb of Washington, DCWhite Flint Mall